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Job outlook for directors of channel marketing in the United States
Are director of channel marketing jobs in demand?
Director of channel marketing job and salary trends over time
Director of channel marketing jobs over time
Director of channel marketing job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 3,083 | 0.00% |
| 2020 | 2,989 | 0.00% |
| 2019 | 2,917 | 0.00% |
| 2018 | 2,660 | 0.00% |
| 2017 | 2,422 | 0.00% |
Average director of channel marketing salary over time
Director of channel marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $133,987 | $64.42 | +3.9% |
| 2024 | $128,973 | $62.01 | +1.9% |
| 2023 | $126,560 | $60.85 | +1.6% |
| 2022 | $124,619 | $59.91 | +0.8% |
| 2021 | $123,629 | $59.44 | +1.9% |
Director of channel marketing jobs by state
Most common states for directors of channel marketing
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 351 | 51% |
| 2 | South Dakota | 869,666 | 310 | 36% |
| 3 | Arkansas | 3,004,279 | 724 | 24% |
| 4 | Iowa | 3,145,711 | 739 | 23% |
| 5 | New Hampshire | 1,342,795 | 308 | 23% |
| 6 | Massachusetts | 6,859,819 | 1,518 | 22% |
| 7 | Rhode Island | 1,059,639 | 227 | 21% |
| 8 | Vermont | 623,657 | 134 | 21% |
| 9 | Minnesota | 5,576,606 | 1,098 | 20% |
| 10 | Oregon | 4,142,776 | 773 | 19% |
| 11 | North Dakota | 755,393 | 140 | 19% |
| 12 | Wyoming | 579,315 | 108 | 19% |
| 13 | Connecticut | 3,588,184 | 613 | 17% |
| 14 | Utah | 3,101,833 | 524 | 17% |
| 15 | Virginia | 8,470,020 | 1,395 | 16% |
| 16 | Colorado | 5,607,154 | 890 | 16% |
| 17 | Alabama | 4,874,747 | 760 | 16% |
| 18 | Oklahoma | 3,930,864 | 612 | 16% |
| 19 | Mississippi | 2,984,100 | 467 | 16% |
| 20 | Nebraska | 1,920,076 | 308 | 16% |
Most common cities for directors of channel marketing
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Burlington | 1 | 4% | $159,176 |
| 2 | Lexington | 1 | 3% | $159,060 |
| 3 | Cambridge | 1 | 1% | $158,962 |
| 4 | Grand Rapids | 1 | 1% | $160,030 |
| 5 | Boston | 2 | 0% | $158,906 |
| 6 | Los Angeles | 1 | 0% | $164,992 |
Director Of Channel Marketing job outlook: Expert opinions
Our panel of director of channel marketing experts
Towson University
Wayland Baptist University, Anchorage
James Madison University
Roger Williams University
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Directors Of Channel Marketing?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What certifications/licenses/courses can have the biggest impact for Directors Of Channel Marketing?
Dr. Mary Rydesky: What certifications/licenses/courses can have the biggest impact on your job prospects? Emphases on project management and strategic thinking have been joined by certifications in soft skills that support diversity and cultural awareness. Graduates do need technical skills, but with the shift to remote teams and work from home environments pushed the curve. Now, grads need experience in applying their tech skills from a distance.
What's a day at work look like for a Director Of Channel Marketing?
Richard Tate: Probably what it looks like for a student today - a lot of time online, head down, and peering into a device. Businesses have learned that the former traditional business model where many reported to an office, perhaps "on the clock" is really not necessary anymore. Confidence has been gained that employees can work just as effectively from remote locations, perhaps more effectively. We are learning that we can develop trust online and conduct business with others without having direct human interaction. I think this is a paradigm shift for business today.
What soft skills should all Directors Of Channel Marketing possess?
Geraldo Matos: First and foremost, I think it's resiliency and adaptability. Need to work remotely? Okay, we've done that. Need to change strategy on the fly due to the pandemic? We can do that, too! Being up for the next challenge is critical.
Another critical soft skill is resourcefulness. Figure it out. Your boss will probably be willing to help you, but she also likely has a lot on her plate. Not stopping at the first hurdle (or second or third) you encounter, but rather taking the initiative and trying to figure out how to solve the issue/problem will earn you great respect, and at some point, more responsibility.
Finally, while it's not really a soft skill, I also think having a bent towards being a lifetime learner is important. Your degree is a critical foundation. The marketing world, however, is changing at an ever-increasing rate. Young graduates must understand that they'll need to stay committed to keeping up with the latest technology throughout their career.