The director of communications is integral to a company's public perception. In some organizations, the roles are split in two - director of communications and director of marketing. In these situations, the communications director is concerned with maintaining a positive public perception while the marketing director focuses on the company's products and services.
When these roles are combined, the individual is responsible for handling company marketing campaigns. They determine the best price for products, create campaigns based on a target audience, and promote their product. They will also create communication strategies within the business. Other responsibilities include assessing the business's communication channels, modifying them, and designing new ones.
To become a director of communications, you'll need at least a master's degree in communications, business administration, marketing, or related fields. You'll also need many years of experience - the exact number varies between employers.
There is more than meets the eye when it comes to being a Director Of Communications And Marketing. For example, did you know that they make an average of $48.64 an hour? That's $101,176 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Directors Of Communications And Marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Creativity and Interpersonal skills.
If you're interested in becoming a Director Of Communications And Marketing, one of the first things to consider is how much education you need. We've determined that 80.4% of Directors Of Communications And Marketing have a bachelor's degree. In terms of higher education levels, we found that 14.1% of Directors Of Communications And Marketing have master's degrees. Even though most Directors Of Communications And Marketing have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Director Of Communications And Marketing. When we researched the most common majors for a Director Of Communications And Marketing, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Director Of Communications And Marketing resumes include Associate Degree degrees or Diploma degrees.
You may find that experience in other jobs will help you become a Director Of Communications And Marketing. In fact, many Director Of Communications And Marketing jobs require experience in a role such as Marketing Director. Meanwhile, many Directors Of Communications And Marketing also have previous career experience in roles such as Marketing Manager or Marketing Communications Manager.