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Become A Director Of Communications And Marketing

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Working As A Director Of Communications And Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $112,885

    Average Salary

What Does A Director Of Communications And Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Communications And Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Director Of Communications And Marketing?

Director Of Communications And Marketing Jobs

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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Top Employers Before
Manager 3.0%
Director 2.9%
Internship 2.8%
Top Employers After
Principal 4.5%
Consultant 4.4%
Director 3.6%
President 3.0%
Owner 2.7%

Do you work as a Director Of Communications And Marketing?

Director Of Communications And Marketing Demographics

Gender

Female

62.9%

Male

35.5%

Unknown

1.6%
Ethnicity

White

65.6%

Hispanic or Latino

13.0%

Black or African American

11.1%

Asian

6.6%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

42.2%

French

17.0%

Italian

9.5%

German

8.2%

Portuguese

4.1%

Chinese

2.7%

Mandarin

2.0%

Turkish

2.0%

Russian

2.0%

Greek

1.4%

Carrier

1.4%

Japanese

1.4%

Hebrew

1.4%

Swedish

0.7%

Vietnamese

0.7%

Dutch

0.7%

Hmong

0.7%

Somali

0.7%

Korean

0.7%

Danish

0.7%
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Director Of Communications And Marketing Education

Schools

Northwestern University

7.3%

Syracuse University

7.1%

University of Missouri - Columbia

6.9%

Boston University

6.6%

Northeastern University

5.9%

Temple University

5.4%

University of Phoenix

5.2%

New York University

5.0%

Michigan State University

4.7%

San Diego State University

4.7%

West Virginia University

4.5%

Johns Hopkins University

4.5%

University of Texas at Austin

4.3%

DePaul University

4.3%

George Washington University

4.0%

Georgetown University

4.0%

Pennsylvania State University

4.0%

University of Washington

4.0%

Boston College

3.8%

Cornell University

3.8%
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Majors

Marketing

17.7%

Business

17.5%

Communication

16.4%

Journalism

8.6%

English

6.3%

Public Relations

6.2%

Management

4.5%

Graphic Design

2.9%

Political Science

2.8%

Psychology

1.9%

Writing

1.9%

Business Communications

1.8%

Finance

1.7%

Fine Arts

1.7%

Advertising

1.6%

Agricultural Public Services

1.5%

Education

1.3%

Journalism And Mass Communications

1.3%

Liberal Arts

1.2%

History

1.2%
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Degrees

Bachelors

51.4%

Masters

31.7%

Other

10.4%

Certificate

3.0%

Associate

1.7%

Doctorate

1.4%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Communications And Marketing Salaries

Job Title Company Location Start Date Salary
Marketing & Communications Director Worleyparsons Group, Inc. Houston, TX Oct 01, 2009 $250,000
Managing Director, Communications and Marketing Paul Hastings LLP New York, NY Aug 13, 2014 $250,000 -
$350,000
Director, Marketing Communication Hewlett Packard Enterprise Company Sunnyvale, CA Jan 01, 2016 $231,709 -
$270,563
Director, Marketing Communications Power Integrations, Inc. San Jose, CA Feb 20, 2014 $194,856
Director of Marketing and Communications Neuehouse Optimization LLC New York, NY Jun 05, 2016 $165,000
Director of Marketing and Communications Saab Sensis Corporation East Syracuse, NY Apr 23, 2012 $160,000
Director, Marketing Communications Power Integrations, Inc. San Jose, CA Dec 01, 2009 $155,355 -
$165,000
Director, Marketing Communications Power Integrations, Inc. San Jose, CA Feb 20, 2011 $151,653 -
$165,000
Marketing Communications Director Ar New York New York, NY Dec 03, 2012 $150,000
Director, Marketing Communications Iridium Satellite, LLC McLean, VA Nov 18, 2010 $125,000
Director, Marketing Communications Iridium Communications Inc. McLean, VA Oct 01, 2010 $125,000
Director, Marketing Communications Otter Products LLC San Diego, CA Nov 21, 2013 $123,000
Director, Communications & Marketing Virtual, Inc. Wakefield, MA Aug 07, 2012 $120,827 -
$144,706
Director, Marketing and Community Engagement American Association for The Advancement of Science Washington, DC Oct 09, 2016 $117,416 -
$125,000
Director, Marketing and Community Engagement American Association for The Advancement of Science Washington, DC Sep 21, 2016 $117,416 -
$125,000
Marketing and Communications Director Virtual, Inc. Boston, MA Mar 07, 2011 $117,250 -
$139,567
Director, Marketing & Community Engagement American Association for The Advancement of Science Washington, DC Sep 11, 2015 $117,000 -
$125,000
Director-Marketing Communications Transwitch Corporation Shelton, CT Dec 13, 2010 $115,000
Director Marketing Communications, Business School Columbia University New York, NY Jun 01, 2010 $103,206
E-Marketing & Communications Director Offerpop Corporation New York, NY Oct 01, 2012 $100,000
Director, Corporation Communications & Marketing Fosun International Limited New York, NY Jun 12, 2014 $90,000
Director of Communications and Marketing Outreach International Independence, MO Jan 22, 2011 $76,000
Marketing & Communications Director American Australian Association Los Angeles, CA Aug 01, 2010 $75,007
Director of Marketing & Communications Memorial Hospital, Inc. D/B/A Manchester Memorial Manchester, KY Aug 07, 2015 $73,715
Director of Marketing & Communications Memorial Hospital, Inc. Manchester, KY Sep 08, 2012 $73,715
Director of Marketing & Communications Memorial Hospital, Inc. Manchester, KY Sep 08, 2015 $73,715
Director of Communications and Marketing Slow Food USA, Inc. New York, NY Jun 01, 2010 $70,000 -
$80,000

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Top Skills for A Director Of Communications And Marketing

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  1. Web
  2. Strategic Communications
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Redesigned Family Promise website to improve interactivity, accommodate social media 2.0 and engage potential donors.
  • Developed and implemented strategic communications plans for the Chartered Property Casualty Underwriters Society, a nonprofit association of credentialed insurance professionals.
  • Managed outside public relations agency activities including press releases, press and analyst briefings and corporate communications.
  • Utilized available research, developing email segmentation strategy for agent audience; monitored campaign results, further refining messaging.
  • Consulted with member groups on special events, managing publicity and collateral information.

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Top 10 Best States for Directors Of Communications And Marketing

  1. New Jersey
  2. Colorado
  3. Rhode Island
  4. Virginia
  5. California
  6. Delaware
  7. District of Columbia
  8. Washington
  9. Pennsylvania
  10. Arkansas
  • (887 jobs)
  • (574 jobs)
  • (118 jobs)
  • (783 jobs)
  • (5,117 jobs)
  • (71 jobs)
  • (351 jobs)
  • (784 jobs)
  • (820 jobs)
  • (91 jobs)

Top Director Of Communications And Marketing Employers

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Jobs From Top Director Of Communications And Marketing Employers

Director Of Communications And Marketing Videos

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