A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Managing Director, Communications and Marketing||Paul Hastings LLP||New York, NY||Aug 13, 2014||$250,000 -
|Director, Marketing Communication||Hewlett Packard Enterprise Company||Sunnyvale, CA||Jan 01, 2016||$231,709 -
|Director, Marketing Communications||Power Integrations, Inc.||San Jose, CA||Feb 20, 2014||$194,856|
|Director of Marketing and Communications||Neuehouse Optimization LLC||New York, NY||Jun 05, 2016||$165,000|
|Director of Marketing and Communications||Saab Sensis Corporation||East Syracuse, NY||Apr 23, 2012||$160,000|
|Director, Marketing Communications||Power Integrations, Inc.||San Jose, CA||Dec 01, 2009||$155,355 -
|Director, Marketing Communications||Iridium Communications Inc.||McLean, VA||Oct 01, 2010||$125,000|
|Director, Marketing Communications||Otter Products LLC||San Diego, CA||Nov 21, 2013||$123,000|
|Director, Communications and Marketing||Virtual, Inc.||Wakefield, MA||Aug 07, 2012||$120,827 -
|Director, Communications & Marketing||Virtual, Inc.||Wakefield, MA||Aug 07, 2012||$120,827 -
|Director, Marketing and Community Engagement||American Association for The Advancement of Science||Washington, DC||Oct 09, 2016||$117,416 -
|Director, Marketing and Community Engagement||American Association for The Advancement of Science||Washington, DC||Sep 21, 2016||$117,416 -
|Director, Marketing & Community Engagement||American Association for The Advancement of Science||Washington, DC||Sep 11, 2015||$117,000 -
|Director-Marketing Communications||Transwitch Corporation||Shelton, CT||Dec 13, 2010||$115,000|
|Director Marketing Communications, Business School||Columbia University||New York, NY||Jun 01, 2010||$103,206|
|Director, Corporation Communications & Marketing||Fosun International Limited||New York, NY||Jun 12, 2014||$90,000|
|Director of Marketing and Communications||The MMGK Holding Group, LLC||Denver, CO||Sep 01, 2014||$88,238|
|Director of Marketing and Communications||KMM Telecommunications||Fairfield, NJ||Dec 09, 2016||$85,000|
|Director of Marketing and Communications||British American Business Inc. of New York and London||New York, NY||Sep 11, 2015||$77,500|
|Director of Communications and Marketing||Outreach International||Independence, MO||Jan 22, 2011||$76,000|
|Director of Marketing & Communications||Memorial Hospital, Inc.||Manchester, KY||Sep 08, 2015||$73,715|
|Director of Marketing & Communications||Memorial Hospital, Inc. D/B/A Manchester Memorial||Manchester, KY||Aug 07, 2015||$73,715|
|Director of Marketing & Communications||Memorial Hospital, Inc.||Manchester, KY||Sep 08, 2012||$73,715|
|Associate Director of Communications and Marketing||Institute of Art-New York LLC||New York, NY||Jun 25, 2016||$71,552 -
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