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Become A Director Of Communications And Marketing

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Working As A Director Of Communications And Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Director Of Communications And Marketing Do

A Director of Communications and Marketing plans and directs the work of the marketing and communications department. They establish overall objectives and priorities for the direction of the department.

How To Become A Director Of Communications And Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Communications And Marketing jobs

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Director Of Communications And Marketing Demographics

Gender

  • Female

    62.0%
  • Male

    36.7%
  • Unknown

    1.3%

Ethnicity

  • White

    84.4%
  • Hispanic or Latino

    7.5%
  • Asian

    6.1%
  • Unknown

    1.5%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    42.5%
  • French

    15.9%
  • Italian

    11.5%
  • German

    7.1%
  • Portuguese

    3.5%
  • Russian

    2.7%
  • Mandarin

    1.8%
  • Turkish

    1.8%
  • Greek

    1.8%
  • Chinese

    1.8%
  • Japanese

    1.8%
  • Swedish

    0.9%
  • Vietnamese

    0.9%
  • Dutch

    0.9%
  • Korean

    0.9%
  • Hawaiian

    0.9%
  • Armenian

    0.9%
  • Thai

    0.9%
  • Braille

    0.9%
  • Carrier

    0.9%
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Director Of Communications And Marketing

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Director Of Communications And Marketing Education

Director Of Communications And Marketing

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Real Director Of Communications And Marketing Salaries

Job Title Company Location Start Date Salary
Managing Director, Communications and Marketing Paul Hastings LLP New York, NY Aug 13, 2014 $250,000 -
$350,000
Director, Marketing Communication Hewlett Packard Enterprise Company Sunnyvale, CA Jan 01, 2016 $231,709 -
$270,563
Director, Marketing Communications Power Integrations, Inc. San Jose, CA Feb 20, 2014 $194,856
Director of Marketing and Communications Neuehouse Optimization LLC New York, NY Jun 05, 2016 $165,000
Director of Marketing and Communications Saab Sensis Corporation East Syracuse, NY Apr 23, 2012 $160,000
Director, Marketing Communications Power Integrations, Inc. San Jose, CA Dec 01, 2009 $155,355 -
$165,000
Director, Marketing Communications Power Integrations, Inc. San Jose, CA Feb 20, 2011 $151,653 -
$165,000
Director, Marketing Communications Iridium Satellite, LLC McLean, VA Nov 18, 2010 $125,000
Director, Marketing Communications Iridium Communications Inc. McLean, VA Oct 01, 2010 $125,000
Director, Marketing Communications Otter Products LLC San Diego, CA Nov 21, 2013 $123,000
Director, Communications & Marketing Virtual, Inc. Wakefield, MA Aug 07, 2012 $120,827 -
$144,706
Director, Communications and Marketing Virtual, Inc. Wakefield, MA Aug 07, 2012 $120,827 -
$144,706
Director, Marketing and Community Engagement American Association for The Advancement of Science Washington, DC Oct 09, 2016 $117,416 -
$125,000
Director, Marketing and Community Engagement American Association for The Advancement of Science Washington, DC Sep 21, 2016 $117,416 -
$125,000
Director, Marketing & Community Engagement American Association for The Advancement of Science Washington, DC Sep 11, 2015 $117,000 -
$125,000
Director-Marketing Communications Transwitch Corporation Shelton, CT Dec 13, 2010 $115,000
Director Marketing Communications, Business School Columbia University New York, NY Jun 01, 2010 $103,206
Director of Marketing and Communications KMM Telecommunications Fairfield, NJ Dec 09, 2016 $85,000
Director of Marketing and Communications British American Business Inc. of New York and London New York, NY Sep 11, 2015 $77,500
Director of Communications and Marketing Outreach International Independence, MO Jan 22, 2011 $76,000
Director of Marketing & Communications Memorial Hospital, Inc. Manchester, KY Sep 08, 2015 $73,715
Director of Marketing & Communications Memorial Hospital, Inc. D/B/A Manchester Memorial Manchester, KY Aug 07, 2015 $73,715
Director of Marketing & Communications Memorial Hospital, Inc. Manchester, KY Sep 08, 2012 $73,715
Associate Director of Communications and Marketing Institute of Art-New York LLC New York, NY Jun 25, 2016 $71,552 -
$80,000

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Top Skills for A Director Of Communications And Marketing

WebContentStrategicCommunicationsPressReleasesEmailCampaignsFacebookTwitterCommunicationsPlanSearchEngineOptimizationTradeShowsSpecialEventsWebSiteExternalCommunicationsAnnualReportBusinessDevelopmentMarketResearchGraphicDesignROICRMCorporateCommunicationsCrisisCommunications

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Top Director Of Communications And Marketing Skills

  1. Web Content
  2. Strategic Communications
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Oversee production of printed material, social media, email, and web content for meetings.
  • Developed and implemented strategic communications plans.
  • Direct public relations, media relationships, write press releases, publish mass communications.
  • Utilized list segmentation for direct mail and email campaigns, developed protocols for list procurement.
  • Implemented a total revamp of website, and use of social media tools, Facebook and Twitter.

Top Director Of Communications And Marketing Employers

Director Of Communications And Marketing Videos

Marketing Manager Job Description - Outlook Salary with Careers

Wendy - Brand Manager - Marketing & Communications

A Day In The Life: Marketing Manager

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