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Director of communications and marketing vs assistant marketing director

The differences between directors of communications and marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and an assistant marketing director. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of communications and marketing vs assistant marketing director overview

Director Of Communications And MarketingAssistant Marketing Director
Yearly salary$87,324$55,415
Hourly rate$41.98$26.64
Growth rate10%10%
Number of jobs109,60094,447
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director of communications and marketing vs assistant marketing director salary

Directors of communications and marketing and assistant marketing directors have different pay scales, as shown below.

Director Of Communications And MarketingAssistant Marketing Director
Average salary$87,324$55,415
Salary rangeBetween $57,000 And $133,000Between $35,000 And $86,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyPaul HastingsMoody's
Best paying industryProfessional-

Differences between director of communications and marketing and assistant marketing director education

There are a few differences between a director of communications and marketing and an assistant marketing director in terms of educational background:

Director Of Communications And MarketingAssistant Marketing Director
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of communications and marketing vs assistant marketing director demographics

Here are the differences between directors of communications and marketing' and assistant marketing directors' demographics:

Director Of Communications And MarketingAssistant Marketing Director
Average age3939
Gender ratioMale, 36.1% Female, 63.9%Male, 39.7% Female, 60.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of communications and marketing and assistant marketing director duties and responsibilities

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Assistant marketing director example responsibilities.

  • Manage website development/content and SEM strategies for corporate and divisional sites.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Direct the advertising, marketing and promotional efforts of a major FM station.
  • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
  • Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
  • Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
  • Show more

Director of communications and marketing vs assistant marketing director skills

Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%
Common assistant marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 8%
  • Graphic Design, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Google Analytics, 5%

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