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The differences between directors of communications and marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and an assistant marketing director. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Director Of Communications And Marketing | Assistant Marketing Director | |
| Yearly salary | $87,324 | $55,415 |
| Hourly rate | $41.98 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,600 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Directors of communications and marketing and assistant marketing directors have different pay scales, as shown below.
| Director Of Communications And Marketing | Assistant Marketing Director | |
| Average salary | $87,324 | $55,415 |
| Salary range | Between $57,000 And $133,000 | Between $35,000 And $86,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Paul Hastings | Moody's |
| Best paying industry | Professional | - |
There are a few differences between a director of communications and marketing and an assistant marketing director in terms of educational background:
| Director Of Communications And Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of communications and marketing' and assistant marketing directors' demographics:
| Director Of Communications And Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |