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Director of communications and marketing vs communications lead

The differences between directors of communications and marketing and communications leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of communications and marketing, becoming a communications lead takes usually requires 4-6 years. Additionally, a communications lead has an average salary of $96,988, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a communications lead are project management, strategic communications, and HR.

Director of communications and marketing vs communications lead overview

Director Of Communications And MarketingCommunications Lead
Yearly salary$87,324$96,988
Hourly rate$41.98$46.63
Growth rate10%12%
Number of jobs109,60020,413
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Average age3945
Years of experience106

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

What does a communications lead do?

The global senior program manager acts as a coordinator for the organization's projects and performs various tasks including supervision, account management, daily staff assignments, budget planning, cost control, and tracking program expenses by collaborating with various global departments to enhance all global programs. He/she should have excellent analytical, decision-making, leadership, and organization skills and knowledge about project management to be able to oversee and organize activities to ensure its compliance with the organization's goals.

Director of communications and marketing vs communications lead salary

Directors of communications and marketing and communications leads have different pay scales, as shown below.

Director Of Communications And MarketingCommunications Lead
Average salary$87,324$96,988
Salary rangeBetween $57,000 And $133,000Between $67,000 And $139,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyPaul HastingsMeta
Best paying industryProfessionalInternet

Differences between director of communications and marketing and communications lead education

There are a few differences between a director of communications and marketing and a communications lead in terms of educational background:

Director Of Communications And MarketingCommunications Lead
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Director of communications and marketing vs communications lead demographics

Here are the differences between directors of communications and marketing' and communications leads' demographics:

Director Of Communications And MarketingCommunications Lead
Average age3945
Gender ratioMale, 36.1% Female, 63.9%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 11.8% Unknown, 5.3% Hispanic or Latino, 14.0% Asian, 5.1% White, 62.8% American Indian and Alaska Native, 0.9%
LGBT Percentage10%14%

Differences between director of communications and marketing and communications lead duties and responsibilities

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Communications lead example responsibilities.

  • Lead content migration of old intranet to new SharePoint platform.
  • Manage editorial calendar and writing content for digital assets including intranet and external web.
  • Lead copywriting for newly launch Chinese language website LeEco.com/Chinese to attract Chinese American customers.
  • Manage intranet content, with responsibility for project news, executive visibility, community activities, educational outreach.
  • Manage and overseen housing operations, administration of HUD programs, supervise maintenance and/or improvements of residential properties.
  • Serve as SharePoint site administrator, creating intranet, surveys and resource repository.
  • Show more

Director of communications and marketing vs communications lead skills

Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%
Common communications lead skills
  • Project Management, 9%
  • Strategic Communications, 6%
  • HR, 5%
  • Customer Service, 5%
  • Community Outreach, 4%
  • Digital Marketing, 4%

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