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The differences between directors of communications and marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Communications And Marketing | Head Of Marketing | |
| Yearly salary | $87,324 | $137,829 |
| Hourly rate | $41.98 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,600 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of communications and marketing and heads of marketing have different pay scales, as shown below.
| Director Of Communications And Marketing | Head Of Marketing | |
| Average salary | $87,324 | $137,829 |
| Salary range | Between $57,000 And $133,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | New York | Washington |
| Best paying company | Paul Hastings | Meta |
| Best paying industry | Professional | Media |
There are a few differences between a director of communications and marketing and a head of marketing in terms of educational background:
| Director Of Communications And Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of communications and marketing' and heads of marketing' demographics:
| Director Of Communications And Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |