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Director of communications and marketing vs manager of corporate communications

The differences between directors of communications and marketing and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of communications and marketing, becoming a manager of corporate communications takes usually requires 2-4 years. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $84,161 average annual salary of a manager of corporate communications.

The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

Director of communications and marketing vs manager of corporate communications overview

Director Of Communications And MarketingManager Of Corporate Communications
Yearly salary$87,324$84,161
Hourly rate$41.98$40.46
Growth rate10%8%
Number of jobs109,60034,908
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age3942
Years of experience104

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

Director of communications and marketing vs manager of corporate communications salary

Directors of communications and marketing and managers of corporate communications have different pay scales, as shown below.

Director Of Communications And MarketingManager Of Corporate Communications
Average salary$87,324$84,161
Salary rangeBetween $57,000 And $133,000Between $57,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyPaul HastingsMeta
Best paying industryProfessionalManufacturing

Differences between director of communications and marketing and manager of corporate communications education

There are a few differences between a director of communications and marketing and a manager of corporate communications in terms of educational background:

Director Of Communications And MarketingManager Of Corporate Communications
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Director of communications and marketing vs manager of corporate communications demographics

Here are the differences between directors of communications and marketing' and managers of corporate communications' demographics:

Director Of Communications And MarketingManager Of Corporate Communications
Average age3942
Gender ratioMale, 36.1% Female, 63.9%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between director of communications and marketing and manager of corporate communications duties and responsibilities

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Manager of corporate communications example responsibilities.

  • Lead rebranding, development and launch of new corporate website.
  • Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
  • Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
  • Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
  • Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
  • Create Intranet web pages using HTML programming.
  • Show more

Director of communications and marketing vs manager of corporate communications skills

Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%
Common manager of corporate communications skills
  • Corporate Communications, 10%
  • Press Releases, 8%
  • Project Management, 6%
  • External Communications, 6%
  • Strategic Communications, 5%
  • Employee Engagement, 4%

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