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The differences between directors of communications and marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Communications And Marketing | Marketing Lead | |
| Yearly salary | $87,324 | $104,664 |
| Hourly rate | $41.98 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,600 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of communications and marketing and marketing leads have different pay scales, as shown below.
| Director Of Communications And Marketing | Marketing Lead | |
| Average salary | $87,324 | $104,664 |
| Salary range | Between $57,000 And $133,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Paul Hastings | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a director of communications and marketing and a marketing lead in terms of educational background:
| Director Of Communications And Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of communications and marketing' and marketing leads' demographics:
| Director Of Communications And Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |