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The differences between directors of communications and marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Communications And Marketing | Marketing Manager | |
| Yearly salary | $87,324 | $104,550 |
| Hourly rate | $41.98 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,600 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of communications and marketing and marketing managers have different pay scales, as shown below.
| Director Of Communications And Marketing | Marketing Manager | |
| Average salary | $87,324 | $104,550 |
| Salary range | Between $57,000 And $133,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | New York | California |
| Best paying company | Paul Hastings | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a director of communications and marketing and a marketing manager in terms of educational background:
| Director Of Communications And Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of communications and marketing' and marketing managers' demographics:
| Director Of Communications And Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |