Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of communications and marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and a marketing strategist. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Director Of Communications And Marketing | Marketing Strategist | |
| Yearly salary | $87,324 | $80,033 |
| Hourly rate | $41.98 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,600 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Directors of communications and marketing and marketing strategists have different pay scales, as shown below.
| Director Of Communications And Marketing | Marketing Strategist | |
| Average salary | $87,324 | $80,033 |
| Salary range | Between $57,000 And $133,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | New York | Pennsylvania |
| Best paying company | Paul Hastings | McKinsey & Company Inc |
| Best paying industry | Professional | Technology |
There are a few differences between a director of communications and marketing and a marketing strategist in terms of educational background:
| Director Of Communications And Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of communications and marketing' and marketing strategists' demographics:
| Director Of Communications And Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |