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Director of communications and marketing vs senior director of marketing

The differences between directors of communications and marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of communications and marketing vs senior director of marketing overview

Director Of Communications And MarketingSenior Director Of Marketing
Yearly salary$87,324$159,916
Hourly rate$41.98$76.88
Growth rate10%10%
Number of jobs109,600106,180
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of communications and marketing vs senior director of marketing salary

Directors of communications and marketing and senior directors of marketing have different pay scales, as shown below.

Director Of Communications And MarketingSenior Director Of Marketing
Average salary$87,324$159,916
Salary rangeBetween $57,000 And $133,000Between $112,000 And $226,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyPaul HastingsWashington Prime Group
Best paying industryProfessionalMedia

Differences between director of communications and marketing and senior director of marketing education

There are a few differences between a director of communications and marketing and a senior director of marketing in terms of educational background:

Director Of Communications And MarketingSenior Director Of Marketing
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of communications and marketing vs senior director of marketing demographics

Here are the differences between directors of communications and marketing' and senior directors of marketing' demographics:

Director Of Communications And MarketingSenior Director Of Marketing
Average age3939
Gender ratioMale, 36.1% Female, 63.9%Male, 57.9% Female, 42.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of communications and marketing and senior director of marketing duties and responsibilities

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Senior director of marketing example responsibilities.

  • Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
  • Create and lead WW standard deployment of marketing tools for EMEA and APAC.
  • Manage and initiate the development of first marketing department for regional start-up healthcare chain.
  • Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
  • Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
  • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
  • Show more

Director of communications and marketing vs senior director of marketing skills

Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%
Common senior director of marketing skills
  • Digital Marketing, 19%
  • Email Marketing, 7%
  • SR, 7%
  • Integrated Marketing, 4%
  • Marketing Campaigns, 4%
  • Market Research, 4%

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