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The differences between directors of communications and marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of communications and marketing and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Director Of Communications And Marketing | Senior Manager Of Marketing | |
| Yearly salary | $87,324 | $118,350 |
| Hourly rate | $41.98 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,600 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Directors of communications and marketing and senior managers of marketing have different pay scales, as shown below.
| Director Of Communications And Marketing | Senior Manager Of Marketing | |
| Average salary | $87,324 | $118,350 |
| Salary range | Between $57,000 And $133,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Paul Hastings | Roku |
| Best paying industry | Professional | Technology |
There are a few differences between a director of communications and marketing and a senior manager of marketing in terms of educational background:
| Director Of Communications And Marketing | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of communications and marketing' and senior managers of marketing' demographics:
| Director Of Communications And Marketing | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 36.1% Female, 63.9% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |