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Director of communications and marketing vs vice president of communication

The differences between directors of communications and marketing and vice president of communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of communications and marketing, becoming a vice president of communication takes usually requires 2-4 years. Additionally, a vice president of communication has an average salary of $156,662, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of communications and marketing include web content, strategic communications and marketing campaigns. The most important skills for a vice president of communication are strategic communications, external communications, and press releases.

Director of communications and marketing vs vice president of communication overview

Director Of Communications And MarketingVice President Of Communication
Yearly salary$87,324$156,662
Hourly rate$41.98$75.32
Growth rate10%8%
Number of jobs109,60043,726
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average age3942
Years of experience104

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

What does a vice president of communication do?

A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.

Director of communications and marketing vs vice president of communication salary

Directors of communications and marketing and vice president of communications have different pay scales, as shown below.

Director Of Communications And MarketingVice President Of Communication
Average salary$87,324$156,662
Salary rangeBetween $57,000 And $133,000Between $94,000 And $258,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateNew YorkNevada
Best paying companyPaul HastingsSumitomo Mitsui Financial Group
Best paying industryProfessionalMedia

Differences between director of communications and marketing and vice president of communication education

There are a few differences between a director of communications and marketing and a vice president of communication in terms of educational background:

Director Of Communications And MarketingVice President Of Communication
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Director of communications and marketing vs vice president of communication demographics

Here are the differences between directors of communications and marketing' and vice president of communications' demographics:

Director Of Communications And MarketingVice President Of Communication
Average age3942
Gender ratioMale, 36.1% Female, 63.9%Male, 44.9% Female, 55.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between director of communications and marketing and vice president of communication duties and responsibilities

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Vice president of communication example responsibilities.

  • Manage department budget to achieve efficient returns on investments (ROI).
  • Provide detail analysis after each event, including ROI, leads generate and any other findings.
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Assist in the recruitment process as well as marketing the fraternity's strengths.
  • Place executives as speakers at industry conferences, create PowerPoint presentations, attend and provide trade show support.
  • Used email, Facebook, text messaging, and other online communications systems to inform the chapter and keep them update.
  • Show more

Director of communications and marketing vs vice president of communication skills

Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%
Common vice president of communication skills
  • Strategic Communications, 8%
  • External Communications, 7%
  • Press Releases, 7%
  • Oversight, 7%
  • Project Management, 5%
  • PowerPoint, 4%

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