Director of communications and marketing job description
Updated March 14, 2024
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Example director of communications and marketing requirements on a job description
Director of communications and marketing requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in director of communications and marketing job postings.
Sample director of communications and marketing requirements
- Bachelor's degree in marketing, communications, or a related field.
- 5+ years of experience in marketing and communications.
- Excellent organizational and project management skills.
- Familiarity with digital marketing tools and analytics.
- Knowledge of relevant industry regulations and best practices.
Sample required director of communications and marketing soft skills
- Strong written and verbal communication skills.
- Excellent leadership and interpersonal skills.
- Ability to build relationships and collaborate with stakeholders.
- Creative problem-solving and strategic thinking.
- Highly motivated and able to work independently.
Director of communications and marketing job description example 1
Tufts University director of communications and marketing job description
The Office of University Communications and Marketing (UCM) has overall responsibility for marketing and brand management, media relations and content, producing various print and web publications and communications for the university. The office optimizes the coordination of strategies and programs for these areas. The Marketing and Branding group reports up to the VP of Communications and Marketing and produces a wide range of print and digital marketing from event invitations to integrated marketing campaigns across all schools and university-wide campaigns. The group comprises Marketing Strategy, Creative Services, and Digital Services and oversees the universitys marketing strategy, brand messaging, visual identity, and directs marketing and lead-generation campaigns to support awareness, enrollment, and fundraising efforts.
What You'll Do
The Director, Engagement Marketing partners with the Chief Marketing Officer on overall engagement strategies and campaigns. Manages a portfolio of school-based and/or university-wide business partners to help develop and deliver on marketing strategies that achieve fundraising and engagement goals for existing Tufts audiences, including alumni, donors, parents, students, faculty, and staff. Works closely with colleagues throughout UCM. Manages a team of five strategists, providing day-to-day support.
Essential Functions:
Builds and sustains partnerships with stakeholders across UCM and University Advancement to develop comprehensive marketing strategies and tactical plans that meet engagement and fundraising goals Provides leadership and direction for staff, conducting performance reviews, providing opportunities for growth and development, and effectively managing and communicating about job performance and improvement Remains current on trends in higher education, emerging technologies, best practices in communications and marketing, and the competitive landscape to maximize efficiencies and meet business goals Partners with Content and Media Relations colleagues covering the same school-based portfolios to ensure goals, strategies, messaging and implementation are aligned across teams and that content produced by these teams can be repurposed appropriately for marketing outreach
What We're Looking For
Basic Requirements:
B.A.or B.S. in marketing, marketing communications, or related field 10+ years of experience in marketing communications, particularly in a non-profit or fundraising setting Proven track record as a relationship builder and thought leader Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels 5+ years of experience managing individuals and teams Strong attention to detail Experience managing and tracking budgets and KPIs Confident and engaging presenter who is comfortable in front of senior stakeholders and school/university leadership
Preferred Qualifications:
Masters degree preferred Higher education experience a plus
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Equal Opportunity Employer minority/females/veterans/disability/sexual orientation/gender identity.
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What You'll Do
The Director, Engagement Marketing partners with the Chief Marketing Officer on overall engagement strategies and campaigns. Manages a portfolio of school-based and/or university-wide business partners to help develop and deliver on marketing strategies that achieve fundraising and engagement goals for existing Tufts audiences, including alumni, donors, parents, students, faculty, and staff. Works closely with colleagues throughout UCM. Manages a team of five strategists, providing day-to-day support.
Essential Functions:
Builds and sustains partnerships with stakeholders across UCM and University Advancement to develop comprehensive marketing strategies and tactical plans that meet engagement and fundraising goals Provides leadership and direction for staff, conducting performance reviews, providing opportunities for growth and development, and effectively managing and communicating about job performance and improvement Remains current on trends in higher education, emerging technologies, best practices in communications and marketing, and the competitive landscape to maximize efficiencies and meet business goals Partners with Content and Media Relations colleagues covering the same school-based portfolios to ensure goals, strategies, messaging and implementation are aligned across teams and that content produced by these teams can be repurposed appropriately for marketing outreach
What We're Looking For
Basic Requirements:
B.A.or B.S. in marketing, marketing communications, or related field 10+ years of experience in marketing communications, particularly in a non-profit or fundraising setting Proven track record as a relationship builder and thought leader Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels 5+ years of experience managing individuals and teams Strong attention to detail Experience managing and tracking budgets and KPIs Confident and engaging presenter who is comfortable in front of senior stakeholders and school/university leadership
Preferred Qualifications:
Masters degree preferred Higher education experience a plus
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Equal Opportunity Employer minority/females/veterans/disability/sexual orientation/gender identity.
recblid g5gbfce05beu54qpn05irvw9dd2tkj
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Director of communications and marketing job description example 2
Healthcare Resource Group director of communications and marketing job description
Job-7872
Director of Marketing and Communications
Macon, GA
Seeking a Director of Marketing and Communications for a 200+ bed hospital 1 hour south of Macon is seeking a Director of Marketing and Communications
Job Requirements:
• Associates Degree in business, marketing, communications, journalism, or a related field required.
• Bachelor's Degree is preferred.
• Minimum 3-5 years direct marketing experience, some of it in healthcare
• Reasonable leadership experience.
• Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
• Proficient in Microsoft Office Suite (Excel, Word, PPT) and applications (Web analytics, Google AdWords etc.)
• Strong written, verbal and organizational skills.
• Must be able to work independently and as part of a collaborative team.
• Can-do attitude with strong attention to detail and deadlines. Dependability, professionalism and flexibility.
• Able to juggle multiple projects and deadlines.
• Creative and also critical thinking skills.
• Passion for the mission and the work.
Job Responsibilities:
• Leads and manages subordinate department and functional areas related to Marketing and Community Relations.
• Converts marketing and community relations vision and goals into actionable plans and directions.
• Works with the Administrative Team to develop, update and implement the Marketing and Community Relations strategic and annual plans.
• Establishes both short and long-term goals for the department and prepares corresponding strategic and annual financial plans and ensures budget variances are within acceptable limits.
• Provides overall direction, management, development and evaluations for the Marketing, Volunteer, and Community Relations.
• Provides leadership in the delivery of quality Marketing, Community Relations services, and programs.
• Manage monthly operating financials for Marketing and Community Relations and works with the CFO or other members of finance to develop proactive remedial actions when necessary.
• Prepares, implements and manages all enterprise-wide Marketing and Community Relations policies and procedures and ensure their compliance with all federal and state laws and regulations.
• Research and interview sources for news stories, patient stories, and news releases
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Salary negotiable based in experience, full benefits package plus relocation assistance available
Director of Marketing and Communications
Macon, GA
Seeking a Director of Marketing and Communications for a 200+ bed hospital 1 hour south of Macon is seeking a Director of Marketing and Communications
Job Requirements:
• Associates Degree in business, marketing, communications, journalism, or a related field required.
• Bachelor's Degree is preferred.
• Minimum 3-5 years direct marketing experience, some of it in healthcare
• Reasonable leadership experience.
• Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
• Proficient in Microsoft Office Suite (Excel, Word, PPT) and applications (Web analytics, Google AdWords etc.)
• Strong written, verbal and organizational skills.
• Must be able to work independently and as part of a collaborative team.
• Can-do attitude with strong attention to detail and deadlines. Dependability, professionalism and flexibility.
• Able to juggle multiple projects and deadlines.
• Creative and also critical thinking skills.
• Passion for the mission and the work.
Job Responsibilities:
• Leads and manages subordinate department and functional areas related to Marketing and Community Relations.
• Converts marketing and community relations vision and goals into actionable plans and directions.
• Works with the Administrative Team to develop, update and implement the Marketing and Community Relations strategic and annual plans.
• Establishes both short and long-term goals for the department and prepares corresponding strategic and annual financial plans and ensures budget variances are within acceptable limits.
• Provides overall direction, management, development and evaluations for the Marketing, Volunteer, and Community Relations.
• Provides leadership in the delivery of quality Marketing, Community Relations services, and programs.
• Manage monthly operating financials for Marketing and Community Relations and works with the CFO or other members of finance to develop proactive remedial actions when necessary.
• Prepares, implements and manages all enterprise-wide Marketing and Community Relations policies and procedures and ensure their compliance with all federal and state laws and regulations.
• Research and interview sources for news stories, patient stories, and news releases
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Salary negotiable based in experience, full benefits package plus relocation assistance available
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Director of communications and marketing job description example 3
Achievement Centers for Children director of communications and marketing job description
Director of Marketing & Communications
Achievement Centers for Children
Join Achievement Centers for Children, a well-respected non-profit agency serving children and adults with disabilities and their families, as the Director of Marketing & Communications. This position works within the Development Department and is responsible for marketing, communication and public relations activities for the Achievement Centers for Children that increase brand awareness, program familiarity and positive perception of the agency among target audiences and enhance fundraising activities and referrals. Some evening/weekend hours may be required. Hybrid work environment is available.
The essential duties and responsibilities of the position include:
* Create and implement an annual marketing plan based on agency strategic plan and needs. Develop long and short-term marketing strategies and tactics and analyze results to obtain desired outcomes.
* Successfully manage marketing projects from concept to completion, meeting all deadlines. Produce newsletters, annual reports, brochures and other marketing collateral materials to support agency programs and activities.
* Partner with external agencies to develop marketing media and collateral when necessary.
* Strategically manage and deploy advertising strategy in line with organizational strategic goals.
* Grow and implement digital marketing strategies in line with organizational strategic objectives.
* Develop and lead strategy around media relations and community outreach. Manage agency website, blog content, social media channels, and messaging across all platforms.
* Build library of photos and videos for a variety of uses.
* Develop and maintain a balanced marketing communications budget.
* Work collaboratively with ACC Board of Directors and volunteer leadership to successfully meet marketing objectives and goals.
The qualified candidate will possess:
* A Bachelor's degree in a related field
* A minimum of 10 years successful experience in marketing/public relations that includes experience with website management, SEO, blogs, social media and online advertising (nonprofit marketing communications experience preferred)
* Ability to inspire with excellent writing and communication skills
* Ability to be proactive and take advantage of marketing opportunities quickly
* Good strategic thinking, ability to brainstorm and problem solve
* Ability to meet all deadlines consistently with a high degree of accuracy and productivity
* Ability to work independently as well as within a team
* Able to handle challenges with composure and good humor
* A passion for the work and mission of the Achievement Centers for Children
* Experience working with digital marketing software, graphic design, and web development applications.
Achievement Centers for Children offers excellent medical, dental and vision benefits, flexible spending account, generous paid time off and a retirement savings 403B plan with employer contribution as well as opportunities for professional development.
The Achievement Centers for Children welcomes diversity and is an Equal Opportunity Employer.
Achievement Centers for Children
Join Achievement Centers for Children, a well-respected non-profit agency serving children and adults with disabilities and their families, as the Director of Marketing & Communications. This position works within the Development Department and is responsible for marketing, communication and public relations activities for the Achievement Centers for Children that increase brand awareness, program familiarity and positive perception of the agency among target audiences and enhance fundraising activities and referrals. Some evening/weekend hours may be required. Hybrid work environment is available.
The essential duties and responsibilities of the position include:
* Create and implement an annual marketing plan based on agency strategic plan and needs. Develop long and short-term marketing strategies and tactics and analyze results to obtain desired outcomes.
* Successfully manage marketing projects from concept to completion, meeting all deadlines. Produce newsletters, annual reports, brochures and other marketing collateral materials to support agency programs and activities.
* Partner with external agencies to develop marketing media and collateral when necessary.
* Strategically manage and deploy advertising strategy in line with organizational strategic goals.
* Grow and implement digital marketing strategies in line with organizational strategic objectives.
* Develop and lead strategy around media relations and community outreach. Manage agency website, blog content, social media channels, and messaging across all platforms.
* Build library of photos and videos for a variety of uses.
* Develop and maintain a balanced marketing communications budget.
* Work collaboratively with ACC Board of Directors and volunteer leadership to successfully meet marketing objectives and goals.
The qualified candidate will possess:
* A Bachelor's degree in a related field
* A minimum of 10 years successful experience in marketing/public relations that includes experience with website management, SEO, blogs, social media and online advertising (nonprofit marketing communications experience preferred)
* Ability to inspire with excellent writing and communication skills
* Ability to be proactive and take advantage of marketing opportunities quickly
* Good strategic thinking, ability to brainstorm and problem solve
* Ability to meet all deadlines consistently with a high degree of accuracy and productivity
* Ability to work independently as well as within a team
* Able to handle challenges with composure and good humor
* A passion for the work and mission of the Achievement Centers for Children
* Experience working with digital marketing software, graphic design, and web development applications.
Achievement Centers for Children offers excellent medical, dental and vision benefits, flexible spending account, generous paid time off and a retirement savings 403B plan with employer contribution as well as opportunities for professional development.
The Achievement Centers for Children welcomes diversity and is an Equal Opportunity Employer.
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Updated March 14, 2024
Updated March 14, 2024