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Director of communications and marketing skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Nancy DiTunnariello Ph.D.,
Nancy DiTunnariello Ph.D.
Director of communications and marketing example skills
Below we've compiled a list of the most critical director of communications and marketing skills. We ranked the top skills for directors of communications and marketing based on the percentage of resumes they appeared on. For example, 10.3% of director of communications and marketing resumes contained web content as a skill. Continue reading to find out what skills a director of communications and marketing needs to be successful in the workplace.

15 director of communications and marketing skills for your resume and career

1. Web Content

Here's how directors of communications and marketing use web content:
  • Developed/curated web content for initial build of an award-winning e-commerce site.
  • Developed marketing content, including white papers, web content, standard sales proposals, RFP responses and customer communication.

2. Strategic Communications

Strategic communication is the conscious use of communication by an organization to fulfill its mission. It is a prerequisite and a tool for effective policymaking and public participation that facilitates the exchange of information and establishes consensus amongst different points of view and interests.

Here's how directors of communications and marketing use strategic communications:
  • Developed a comprehensive strategic communications and marketing plan designed to increase awareness of the school as an academically focused boarding school.
  • Developed and implemented strategic communications plans for the Chartered Property Casualty Underwriters Society, a nonprofit association of credentialed insurance professionals.

3. Marketing Campaigns

Here's how directors of communications and marketing use marketing campaigns:
  • Developed innovative direct marketing campaigns utilizing Variable Data Printing (VDP) technology to produce personalized mail with higher response rates.
  • Developed innovative print and online marketing campaigns aimed at acquiring new customers and increasing the loyalty and profitability of existing shareholders.

4. Press Releases

Here's how directors of communications and marketing use press releases:
  • Created and implemented all marketing and advertising promotions, marketing strategies, marketing communications, press releases and public relations activities.
  • Managed outside public relations agency activities including press releases, press and analyst briefings and corporate communications.

5. Digital Marketing

Here's how directors of communications and marketing use digital marketing:
  • Launched contemporary, professional, on-trend branding for traditional print and digital marketing collateral.
  • Designed and developed print and digital marketing materials to increase engagement and business.

6. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how directors of communications and marketing use external communications:
  • Directed marketing, public relations and internal and external communications projects including medical staff and employee newsletters and nursing recruitment campaigns.
  • Directed meetings and collaborated with cross functional teams to ensure both internal and external communications retained a consistent brand voice.

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7. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how directors of communications and marketing use graphic design:
  • Coordinated with graphic designer to develop various printed marketing materials, including quarterly investor newsletters, brochures and annual reports.
  • Minimized dependency on contracted photographers and graphic designers 50% by personally performing graphic design and photography services.

8. Project Management

Here's how directors of communications and marketing use project management:
  • Provide project management for large-scale initiatives, including campaign planning and execution, Internet/Website management, and print/online marketing.
  • Instituted communications planning and project management processes resulting in consistent, more effective messaging and increased cross promotion.

9. Social Media Marketing

Here's how directors of communications and marketing use social media marketing:
  • Developed and launched first social media marketing program, integrated social media in all demand generation activities.
  • Maximized productivity and provided essential structure through improved web presence and new social media marketing.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of communications and marketing use market research:
  • Analyzed market trends from variety of sources including market research and competitive environment to anticipate consumer attitudes and purchasing behavior.
  • Performed ongoing student market research and demographic profiling to identify and create programs and communications targeted to untapped student populations.

11. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how directors of communications and marketing use email campaigns:
  • Led recommendation and implementation of new Marketing Automation System for lead generation email campaigns, tracking prospects and more efficient communication.
  • Design monthly targeted email campaigns for BMW and MINI that aim to drive traffic to dealership websites and generate sales.

12. Facebook

Here's how directors of communications and marketing use facebook:
  • Managed social media campaigns on Facebook and Twitter to impact customer experience
  • Implemented company s first Facebook advertisement.

13. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how directors of communications and marketing use marketing collateral:
  • Coordinated planning of communication initiatives with key stakeholders/owners for monthly newsletters, emails, marketing collateral, and website partner page.
  • Design electronic and print marketing collateral such as newsletter, product announcements, promotions and advertisements for multiple, national publications.

14. Communications Plan

Here's how directors of communications and marketing use communications plan:
  • Developed annual marketing/communications plan utilizing streamlined budget.
  • Developed, managed and deployed the marketing communications plan to achieve increased advertising exposure and strengthen logo recognition in the marketplace.

15. Integrated Marketing

Here's how directors of communications and marketing use integrated marketing:
  • Develop and execute new integrated marketing communications strategies to drive market visibility, lead generation, and business goal attainment.
  • Developed and implemented new integrated marketing campaign and media buying strategy resulting in increased reach and frequency to targeted markets.
top-skills

What skills help Directors Of Communications And Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of communications and marketing resumes?

Nancy DiTunnariello Ph.D.

Assistant Professor, Saint John's University

One of the best skills a Communication Manager can hold is taking charge during stressful situations yet still managing their team. A great manager will understand that they must delegate work to others on their team to get things accomplished. Utilizing and helping to cultivate the strengths of others on your team is an excellent skill to have and a true asset to your organization. One strong and capable employee is great; however, an entire team of them is even better.

What soft skills should all Directors of communications and marketing possess?

Nancy DiTunnariello Ph.D.

Assistant Professor, Saint John's University

Be personable! During the interview process, individuals are so focused on being "professional" that they forget to show potential employers who they really are. YOU are what sets you apart from other applicants. Also, employers want to see if your personality is a good fit with the company culture and the colleagues/clients you would be working with. Plus, would you want to work for an organization where you have to pretend and assume a false persona all day?

What hard/technical skills are most important for Directors of communications and marketing?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director of communications and marketing skills would you recommend for someone trying to advance their career?

Jeyoung (Jenny) Oh Ph.D.

Assistant Professor of Communication, University of Michigan-Flint

Anyone with internet access can learn many different skills. Many resources are free. The skills you should learn highly depend on the specific field you'd like to work in. For example, if you are interested in market research, then I recommend you take a statistics or data analytics course on online course sites, such as Coursera or Udemy. If you are interested in graphic design, a photography or Illustrator course will be helpful. It is also important to stay updated in your field by following various online sources. For instance, if you are interested in advertising, keep up with publications such as Ad Age, and if you want to work in public relations, I recommend that you keep an eye on the websites of the Public Relations Society of America and the Institute for Public Relations for the latest news.

Graduates can also enhance their skill sets and put them into practice by engaging in different experiences, such as volunteering with organizations in their field. With the ongoing pandemic, many organizations are seeking virtual help from volunteers. For example, if you volunteer in a social media marketing project for a nonprofit organization, you get to create a social media campaign to increase awareness of the initiatives of the organization. This experience can hone your skills in creating and managing online content. To search for these kinds of opportunities, you can use sites such as VolunteerMatch or AllForGood. It would be a great chance for you to apply what you have learned in class to make society better in this novel pandemic. You can also engage in a remote internship for a similar experience.

What type of skills will young Directors of communications and marketing need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director of communications and marketing stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about director of communications and marketing

List of director of communications and marketing skills to add to your resume

Director of communications and marketing skills

The most important skills for a director of communications and marketing resume and required skills for a director of communications and marketing to have include:

  • Web Content
  • Strategic Communications
  • Marketing Campaigns
  • Press Releases
  • Digital Marketing
  • External Communications
  • Graphic Design
  • Project Management
  • Social Media Marketing
  • Market Research
  • Email Campaigns
  • Facebook
  • Marketing Collateral
  • Communications Plan
  • Integrated Marketing
  • Content Development
  • Communications Efforts
  • Twitter
  • Business Development
  • External Audiences
  • Search Engine Optimization
  • Instagram
  • Brand Awareness
  • ROI
  • Brand Marketing
  • Content Marketing
  • Content Creation
  • Product Development
  • Linkedin
  • Google Analytics
  • Video Production
  • Strategic Plan
  • PowerPoint
  • Trade Shows
  • Crisis Communications
  • Event Planning
  • YouTube
  • Marketing Mix
  • Corporate Communications
  • Collateral Materials
  • SEM
  • Strategic Direction
  • Community Relations
  • Communications Programs
  • CMS
  • Channel Marketing
  • Rebranding
  • Brand Development
  • Community Events

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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