Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Become A Director Of Consumer Marketing

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Director Of Consumer Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Director Of Consumer Marketing Do At Sunpower Corporation

* Engage and acquire new residential customers using various techniques and approaches.
* Work closely with internal and external advertising and design agencies and spearhead compelling and effective customer acquisition campaigns.
* Use consumer insights to guide marketing campaign development and inspire high quality creative.
* Effectively manage marketing budgets and ensure resources are fully utilized.
* Work closely with the extended marketing team and adjacent departments to ensure a coordinated approach to marketing campaigns.
* Conceive and coordinate marketing campaigns alongside consumer partners.
* Deliver monthly reviews of all campaigns and present to senior leaders on a quarterly basis.
* Market research and benchmarking of target markets, analysis of company products in relation to competitors.
* Maximize the use of company CRM and other marketing assets such as digital customer acquisition and social media marketing

What Does A Director Of Consumer Marketing Do At Shire

* This role will be responsible for all aspects of brand management for patient marketing for Alpha 1 Glassia and Aralast.
* The person in this role will be responsible for the following:
* Patient Marketing lead for Alpha 1
* Development and roll out of patient marketing strategy and tactics both branded and unbranded including digital (collaborating with the larger IG patient engagement team and Patient Services Marketing team)
* National Patient Conference congress lead including cross-functional congress planning, booth design and execution of commercial tactics, sponsorships and events
* Lead for ensuring Shire presence and strategy pull through at Alpha 1 patient events
* Lead marketer to work with internal advocacy partners and outside patient foundations
* Sales training partnership, to ensure strong field sales onboarding and execution of marketing tactics and programs
* Lead marketer to work with the Patient Access Management team and Patient Services ensuring roll out of newly formed patient support programs
* Main contact for material development and approval through CMLR
* Patient customer insights generation to support the Alpha 1 patient journey and brand strategy
* Lead to ensure development and roll out of patient trial programs in collaboration with internal cross functional teams

What Does A Director Of Consumer Marketing Do At Samsung Electronics America

* The Consumer Insights Director serves as Samsung’s expert in integration of consumer information and insights across the Consumer Decision Journey.
* He/she ensures the “voice of the Consumer” in business decision making and acts as a strategic partner and consumer insight consultant in support of strategy, marketing plan and product innovation development.
* This position focuses on Mobile Phones, and provides relevant learning on adjacent categories and 1
* Samsung.
* He/she reports to the Senior Director of Consumer & Customer Insights

What Does A Director Of Consumer Marketing Do At Allergan

* Ensure DTC strategies and tactics are aligned with professional promotions strategy
* Develop patient / consumer strategy and content , working cross functionally across the Medical Aesthetics portfolio to ensure an integrated and timely launch
* Work with agencies in development, implementation and execution of patient / consumer plan
* Work with database provider to ensure optimal management and execution of CRM programs
* Perform analysis of marketing campaigns
* Coordinate functional units on tactical programs
* Coordinate internal legal, regulatory, and medical review of materials
* Participate in market research and integrate insights into tactical execution
* Execute production and distribution of materials in support of Direct to Patient / Consumer efforts

What Does A Director Of Consumer Marketing Do At J&J Family of Companies

* Develop and/or execute marketing programs and strategies to promote products to consumers, retailers and medical professionals.
* Execute consumer and retail promotions including sampling programs & direct mail.
* Work with creative agencies to build strong consumer communications.
* Analyze category and daring trends, resolve lessons learned and develop strategies to grow within the category.
* Facilitate Copy Clearance submission, feedback and communication.
* Evaluate capabilities and proposals from new vendors.
* Participate in training courses with your peers, which are focused on brand management and other key functional areas

Show More

Show Less

How To Become A Director Of Consumer Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Director Of Consumer Marketing jobs

Add To My Jobs

Director Of Consumer Marketing Demographics

Gender

  • Male

    50.4%
  • Female

    47.7%
  • Unknown

    1.8%

Ethnicity

  • White

    83.3%
  • Asian

    7.2%
  • Hispanic or Latino

    7.2%
  • Unknown

    1.7%
  • Black or African American

    0.6%
Show More

Languages Spoken

  • Spanish

    35.3%
  • French

    17.6%
  • Japanese

    11.8%
  • Italian

    8.8%
  • Portuguese

    2.9%
  • Irish

    2.9%
  • Chinese

    2.9%
  • German

    2.9%
  • Hebrew

    2.9%
  • Mandarin

    2.9%
  • Hindi

    2.9%
  • Russian

    2.9%
  • Tamil

    2.9%
Show More

Director Of Consumer Marketing

Unfortunately we don’t have enough data for this section.

Director Of Consumer Marketing Education

Director Of Consumer Marketing

Unfortunately we don’t have enough data for this section.

Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Consumer Marketing Salaries

Job Title Company Location Start Date Salary
Director, Consumer and Retail M&A Lazard Freres & Co. LLC New York, NY Dec 14, 2015 $250,000
Senior Director Consumer & Trade Marketing R.J. Reynolds Tobacco CI Co. San Juan, PR Oct 01, 2013 $220,572
Senior Director Consumer & Trade Marketing R.J. Reynolds Tobacco (CI), Co. Guaynabo, PR Oct 01, 2010 $200,560
Senior Director Consumer & Trade Marketing R.J. Reynolds Tobacco CI Co. Guaynabo, PR Oct 01, 2010 $200,560
Consumer Mobilization Director NIKE, Inc. Beaverton, OR Oct 01, 2011 $196,080
Director, Consumer Focus Areas Planning Consumers Union of United States Inc. Yonkers, NY Jan 06, 2016 $192,380
Consumer Mobilization Director NIKE, Inc. Beaverton, OR May 22, 2010 $190,000
Director, Consumer Focus Areas Planning Consumers Union of United States Inc. New York, NY Jun 01, 2013 $175,000
Director, Science Consumer AIG PC Global Services, Inc. New York, NY Sep 23, 2013 $165,000
Director, Commercial Performance, U.S. Consumer Products H.J. Heinz Company Pittsburgh, PA Sep 08, 2015 $154,669 -
$200,000
Director, Consumer Business Santander Bank, N.A. Boston, MA Jun 05, 2016 $140,300
Director, Global Consumer Marketing Make-Up Art Cosmetics Inc. New York, NY Mar 01, 2013 $139,250
Director, Consumer Innovation Humana Louisville, KY Nov 15, 2016 $138,486 -
$217,411
Director of Consumer Insights Darden Corporation Orlando, FL Sep 30, 2014 $134,000
Director Consumer Marketing-ONE To ONE-Camel B R. J. Reynolds Tobacco Company Winston-Salem, NC Sep 16, 2014 $130,000
Director of Consumer Insights Darden Corporation Orlando, FL Oct 01, 2011 $130,000
Director of Consumer Alliances Santander Consumer USA Inc. Dallas, TX Feb 06, 2014 $120,000 -
$130,000
Director of Consumer Insight M, LLC Philadelphia, PA Oct 01, 2013 $120,000 -
$140,000
Director, Consumer Insights & Marketing Borderfree, Inc. New York, NY May 21, 2013 $115,000
Principal, Consumer and Shopper Marketing Information Resources, Inc. Norwalk, CT Jul 03, 2014 $112,424 -
$117,424
Director of Consumer Products Licensing NHL Enterprises, L.P. New York, NY Apr 15, 2013 $107,600
Director of Consumer Products Licensing NHL Enterprises, L.P. New York, NY Oct 31, 2012 $107,600

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Director Of Consumer Marketing

CommunicationStrategyGrowthOnlineConsumerInsightsWebSitesLoyaltyProgramROIFinancialCRMCustomerServiceCategoryDataAnalysisNewProductDevelopmentConceptMarketResearchPConsumerResearchBusinessUnitsInternetFacebook

Show More

Top Director Of Consumer Marketing Skills

  1. Communication Strategy
  2. Growth
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Defined company messaging and communication strategy and redesigned Invisalign visual identify.
  • Achieved new consumer acquisition up to 32% and new social media growth up to 13%.
  • Planned and executed online advertising campaigns to increase conversions & customer acquisitions.
  • Established hybrid Consumer Insights Team within Walmart.com by combining user research and survey research capabilities into single department.
  • Implemented a corporate loyalty program that increased renewal revenue by 20%.

Top Director Of Consumer Marketing Employers

Show More

Director Of Consumer Marketing Videos

What does a marketing manager do?

Simon Sinek on How to Apply an Anthropology Degree in Your Career

Unilever Marketing & Innovation Hub Consumer Insight Manager

×