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Director Of Consumer Marketing Careers

Directors of Consumer Marketing are responsible for the marketing and communication strategy of their business, as well as the overall identity and image. They devise annual strategy schedules, draw up a schedule of campaigns and activities, set a marketing target, and analyze the competition and competitors. They also provide guidance to the marketing department, including the role of marketing managers.

Directors of Consumer Marketing are most often hired by private sector businesses, although they may also work with charities and public bodies. Their everyday duties and responsibilities include planning and implementing a communications strategy for the organization and for new and current goods or services. They are also in charge of reviewing improvements to the industry, customer trends, and competitors' practices, changing the campaign strategy if possible.

At least an undergraduate degree is usually required to be a Director of Consumer Marketing, with a focus on marketing or business studies being the most preferred subjects. Many employers even look favorably on candidates with an MBA or other Master's degree certification. Also for this position, a minimum of eight to ten years of marketing experience is needed. They are often elevated from the positions of head of marketing or marketing manager.

There is more than meets the eye when it comes to being a director of consumer marketing. For example, did you know that they make an average of $70.02 an hour? That's $145,637 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Director Of Consumer Marketing Do

There are certain skills that many directors of consumer marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a director of consumer marketing, we found that a lot of resumes listed 11.0% of directors of consumer marketing included strategic initiatives, while 9.0% of resumes included online, and 8.6% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director of consumer marketing job title. But what industry to start with? Most directors of consumer marketing actually find jobs in the media and manufacturing industries.

How To Become a Director Of Consumer Marketing

If you're interested in becoming a director of consumer marketing, one of the first things to consider is how much education you need. We've determined that 70.7% of directors of consumer marketing have a bachelor's degree. In terms of higher education levels, we found that 18.6% of directors of consumer marketing have master's degrees. Even though most directors of consumer marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a director of consumer marketing. When we researched the most common majors for a director of consumer marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director of consumer marketing resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a director of consumer marketing. In fact, many director of consumer marketing jobs require experience in a role such as marketing manager. Meanwhile, many directors of consumer marketing also have previous career experience in roles such as marketing director or senior manager of marketing.

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Average Salary
$145,637
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
60,723
Job Openings

Director Of Consumer Marketing Career Paths

Top Careers Before Director Of Consumer Marketing

Top Careers After Director Of Consumer Marketing

Director Of Consumer Marketing Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Director Of Consumer Marketing

Directors Of Consumer Marketing in America make an average salary of $145,637 per year or $70 per hour. The top 10 percent makes over $221,000 per year, while the bottom 10 percent under $95,000 per year.
Average Salary
$145,637
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Palo Alto, CA
Salary Range161k - 296k$218k$218,360
New York, NY
Salary Range127k - 235k$173k$172,954
Guaynabo, PR
Salary Range163k - 181k$172k$172,166
Boston, MA
Salary Range123k - 221k$165k$165,321
Orlando, FL
Salary Range116k - 210k$157k$156,911
Minneapolis, MN
Salary Range110k - 217k$156k$155,516
$98k
$296k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Senior Director of Consumer Marketing
Senior Director of Consumer Marketing
Randstad
Randstad
06/08/2021
06/08/2021
$215,00006/08/2021
$215,000
Director, Industry Advisor-Consumer Goods Amer
Director, Industry Advisor-Consumer Goods Amer
Salesforce.com, Inc.
Salesforce.com, Inc.
06/03/2021
06/03/2021
$222,00006/03/2021
$222,000
Marketing Director, Consumer Revenue-Stat
Marketing Director, Consumer Revenue-Stat
Boston Globe Media Partners
Boston Globe Media Partners
05/19/2021
05/19/2021
$150,00005/19/2021
$150,000
Marketing Director, Consumer Revenue-Stat
Marketing Director, Consumer Revenue-Stat
Boston Globe Media
Boston Globe Media
05/18/2021
05/18/2021
$150,00005/18/2021
$150,000
Consumer DIR SLS SUP (Safe) 1
Consumer DIR SLS SUP (Safe) 1
Wells Fargo
Wells Fargo
11/19/2020
11/19/2020
$47,50011/19/2020
$47,500
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Director Of Consumer Marketing Demographics

Gender

male

51.2 %

female

44.5 %

unknown

4.2 %

Ethnicity

White

73.8 %

Hispanic or Latino

10.5 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

34.0 %

French

18.9 %

Japanese

9.4 %
See More Demographics

Director Of Consumer Marketing Education

Majors

Business
25.8 %
Marketing
17.1 %

Degrees

Bachelors

70.7 %

Masters

18.6 %

Certificate

4.8 %

Top Colleges for Director Of Consumer Marketings

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

Online Courses For Director Of Consumer Marketing That You May Like

Market Research and Consumer Behavior
coursera

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practica...

How to Price Consumer Products (FMCG/CPG)?
udemy
4.4
(1,206)

Learn how to Price Consumer Goods and understand the Financial impact of your decisions. Includes advanced templates...

Become a Product Marketing Manager Product Management
udemy
4.2
(379)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

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Top Skills For a Director Of Consumer Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.0% of directors of consumer marketing listed strategic initiatives on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Director Of Consumer Marketing

Some places are better than others when it comes to starting a career as a director of consumer marketing. The best states for people in this position are Hawaii, California, Rhode Island, and Connecticut. Directors of consumer marketing make the most in Hawaii with an average salary of $239,829. Whereas in California and Rhode Island, they would average $174,185 and $173,843, respectively. While directors of consumer marketing would only make an average of $159,301 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Director Of Consumer Marketing Jobs:
201
Highest 10% Earn:
$258,000
Location Quotient:
1.09
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Hawaii

Total Director Of Consumer Marketing Jobs:
128
Highest 10% Earn:
$290,000
Location Quotient:
1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Director Of Consumer Marketing Jobs:
615
Highest 10% Earn:
$245,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Director Of Consumer Marketing Employers

1. AT&T
4.7
Avg. Salary: 
$164,484
Director Of Consumer Marketings Hired: 
20+
2. Verizon Communications
4.7
Avg. Salary: 
$166,056
Director Of Consumer Marketings Hired: 
12+
3. Dell
4.8
Avg. Salary: 
$175,770
Director Of Consumer Marketings Hired: 
9+
4. American Express
4.8
Avg. Salary: 
$138,877
Director Of Consumer Marketings Hired: 
9+
5. Conde Nast
4.7
Avg. Salary: 
$183,636
Director Of Consumer Marketings Hired: 
8+
6. Bonnier
4.5
Avg. Salary: 
$182,518
Director Of Consumer Marketings Hired: 
8+

Director Of Consumer Marketing Videos

Updated October 2, 2020