Directors of Consumer Marketing are responsible for the marketing and communication strategy of their business, as well as the overall identity and image. They devise annual strategy schedules, draw up a schedule of campaigns and activities, set a marketing target, and analyze the competition and competitors. They also provide guidance to the marketing department, including the role of marketing managers.
Directors of Consumer Marketing are most often hired by private sector businesses, although they may also work with charities and public bodies. Their everyday duties and responsibilities include planning and implementing a communications strategy for the organization and for new and current goods or services. They are also in charge of reviewing improvements to the industry, customer trends, and competitors' practices, changing the campaign strategy if possible.
At least an undergraduate degree is usually required to be a Director of Consumer Marketing, with a focus on marketing or business studies being the most preferred subjects. Many employers even look favorably on candidates with an MBA or other Master's degree certification. Also for this position, a minimum of eight to ten years of marketing experience is needed. They are often elevated from the positions of head of marketing or marketing manager.
There is more than meets the eye when it comes to being a director of consumer marketing. For example, did you know that they make an average of $70.02 an hour? That's $145,637 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many directors of consumer marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a director of consumer marketing, we found that a lot of resumes listed 11.0% of directors of consumer marketing included strategic initiatives, while 9.0% of resumes included online, and 8.6% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director of consumer marketing job title. But what industry to start with? Most directors of consumer marketing actually find jobs in the media and manufacturing industries.
If you're interested in becoming a director of consumer marketing, one of the first things to consider is how much education you need. We've determined that 70.7% of directors of consumer marketing have a bachelor's degree. In terms of higher education levels, we found that 18.6% of directors of consumer marketing have master's degrees. Even though most directors of consumer marketing have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a director of consumer marketing. When we researched the most common majors for a director of consumer marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director of consumer marketing resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a director of consumer marketing. In fact, many director of consumer marketing jobs require experience in a role such as marketing manager. Meanwhile, many directors of consumer marketing also have previous career experience in roles such as marketing director or senior manager of marketing.