Director of consumer marketing vs account director

The differences between directors of consumer marketing and account directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of consumer marketing, becoming an account director takes usually requires 6-8 years. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $114,728 average annual salary of an account director.

The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for an account director are account management, project management, and work ethic.

Director of consumer marketing vs account director overview

	Director Of Consumer Marketing	Account Director
Yearly salary	$135,924	$114,728
Hourly rate	$65.35	$55.16
Growth rate	10%	5%
Number of jobs	100,126	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	39	46
Years of experience	10	8

What does a director of consumer marketing do?

A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

Director of consumer marketing vs account director salary

Directors of consumer marketing and account directors have different pay scales, as shown below.

	Director Of Consumer Marketing	Account Director
Average salary	$135,924	$114,728
Salary range	Between $98,000 And $187,000	Between $82,000 And $158,000
Highest paying City	Bellevue, WA	San Francisco, CA
Highest paying state	Washington	New Jersey
Best paying company	The Knot	BuzzFeed
Best paying industry	Media	Professional

Differences between director of consumer marketing and account director education

There are a few differences between a director of consumer marketing and an account director in terms of educational background:

	Director Of Consumer Marketing	Account Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of consumer marketing vs account director demographics

Here are the differences between directors of consumer marketing' and account directors' demographics:

	Director Of Consumer Marketing	Account Director
Average age	39	46
Gender ratio	Male, 53.2% Female, 46.8%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of consumer marketing and account director duties and responsibilities

Director of consumer marketing example responsibilities.

Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Target consumers with rich content, social media, email and SEO keywords.
Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

Director of consumer marketing vs account director skills

Common director of consumer marketing skills

Digital Marketing, 9%
Market Research, 8%
Consumer Insights, 6%
CRM, 4%
Marketing Campaigns, 4%
ROI, 4%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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Director Of Consumer Marketing
Director Of Consumer Marketing vs Account Director

Updated January 8, 2025

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