Director of consumer marketing vs marketing director

The differences between directors of consumer marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a marketing director. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of consumer marketing vs marketing director overview

	Director Of Consumer Marketing	Marketing Director
Yearly salary	$135,924	$114,906
Hourly rate	$65.35	$55.24
Growth rate	10%	10%
Number of jobs	100,126	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of consumer marketing do?

A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of consumer marketing vs marketing director salary

Directors of consumer marketing and marketing directors have different pay scales, as shown below.

	Director Of Consumer Marketing	Marketing Director
Average salary	$135,924	$114,906
Salary range	Between $98,000 And $187,000	Between $68,000 And $193,000
Highest paying City	Bellevue, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	The Knot	Brookfield Properties
Best paying industry	Media	Manufacturing

Differences between director of consumer marketing and marketing director education

There are a few differences between a director of consumer marketing and a marketing director in terms of educational background:

	Director Of Consumer Marketing	Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of consumer marketing vs marketing director demographics

Here are the differences between directors of consumer marketing' and marketing directors' demographics:

	Director Of Consumer Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 53.2% Female, 46.8%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of consumer marketing and marketing director duties and responsibilities

Director of consumer marketing example responsibilities.

Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Target consumers with rich content, social media, email and SEO keywords.
Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of consumer marketing vs marketing director skills

Common director of consumer marketing skills

Digital Marketing, 9%
Market Research, 8%
Consumer Insights, 6%
CRM, 4%
Marketing Campaigns, 4%
ROI, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Consumer Marketing
Director Of Consumer Marketing vs Marketing Director

Updated January 8, 2025

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