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The differences between directors of consumer marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $135,924 average annual salary of a director of consumer marketing.
The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director Of Consumer Marketing | Marketing Vice President | |
| Yearly salary | $135,924 | $177,188 |
| Hourly rate | $65.35 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,126 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors of consumer marketing and marketing vice presidents have different pay scales, as shown below.
| Director Of Consumer Marketing | Marketing Vice President | |
| Average salary | $135,924 | $177,188 |
| Salary range | Between $98,000 And $187,000 | Between $121,000 And $258,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | Oregon |
| Best paying company | The Knot | Coty |
| Best paying industry | Media | Retail |
There are a few differences between a director of consumer marketing and a marketing vice president in terms of educational background:
| Director Of Consumer Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of consumer marketing' and marketing vice presidents' demographics:
| Director Of Consumer Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.2% Female, 46.8% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |