How to hire a director of consumer marketing

How to hire a director of consumer marketing, step by step

Here's a step-by-step director of consumer marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of consumer marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of consumer marketing
• Step 8: Go through the hiring process checklist

What does a director of consumer marketing do?

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1. Identify your hiring needs

   First, determine the employments status of the director of consumer marketing you need to hire. Certain director of consumer marketing roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect director of consumer marketing also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of directors of consumer marketing and their corresponding salaries.

   Type of Director Of Consumer Marketing	Description	Hourly rate
   Director Of Consumer Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$47-89
   Marketing Program Manager	The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends... Show more	$30-55
   Marketing Vice President	Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals... Show more	$58-124

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Market Research
   • Consumer Insights
   • CRM
   • Marketing Campaigns
   • ROI
   • Integrated Marketing
   • KPIs
   • Brand Management
   • SEO
   • Communication Strategy
   • Channel Marketing
   • Brand Marketing
   • SEM

   Check all skills

   Responsibilities:

   • Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
   • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
   • Target consumers with rich content, social media, email and SEO keywords.
   • Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
   • Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

   More director of consumer marketing duties

3. Make a budget

   Including a salary range in your director of consumer marketing job description is a great way to entice the best and brightest candidates. A director of consumer marketing salary can vary based on several factors:

   • Location. For example, directors of consumer marketing' average salary in nebraska is 35% less than in washington.
   • Seniority. Entry-level directors of consumer marketing earn 48% less than senior-level directors of consumer marketing.
   • Certifications. A director of consumer marketing with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of consumer marketing's salary.

   Average director of consumer marketing salary

   $135,924yearly

   $65.35 hourly rate

   ---

   Entry-level director of consumer marketing salary

   $98,000 yearly salary

   Updated January 23, 2026

   Average director of consumer marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$160,943	$77
   2	Massachusetts	$159,819	$77
   3	Oregon	$156,205	$75
   4	California	$149,809	$72
   5	Connecticut	$145,832	$70
   6	New York	$139,657	$67
   7	District of Columbia	$133,761	$64
   8	Maryland	$131,313	$63
   9	Illinois	$129,195	$62
   10	Texas	$125,429	$60
   11	New Jersey	$121,483	$58
   12	Colorado	$119,445	$57
   13	Pennsylvania	$119,274	$57
   14	Minnesota	$116,346	$56
   15	Wisconsin	$111,292	$54
   16	Ohio	$109,766	$53
   17	Indiana	$109,237	$53
   18	Georgia	$107,617	$52
   19	Puerto Rico	$99,614	$48

   Average director of consumer marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	The Knot	$167,012	$80.29	1
   2	Meta	$162,832	$78.28	203
   3	Nike	$157,790	$75.86	18
   4	Condé Nast	$157,227	$75.59	9
   5	First Republic Bank	$145,652	$70.03
   6	Horizon Pharma USA, Inc.	$143,936	$69.20
   7	Sanofi US	$143,640	$69.06	50
   8	Petco Holdings, Inc.	$141,752	$68.15
   9	Louis Vuitton	$141,456	$68.01	5
   10	Allergan plc	$140,950	$67.76	3
   11	Snap	$139,748	$67.19	53
   12	Merck	$137,455	$66.08	78
   13	Robert Half	$137,066	$65.90	87
   14	BCG Digital Ventures	$136,988	$65.86	7
   15	R.J. Reynolds	$135,490	$65.14
   16	Grifols	$135,356	$65.08	17
   17	Cross River	$135,213	$65.01
   18	Gilead Sciences	$134,474	$64.65	119
   19	Major League Soccer	$134,318	$64.58	2
   20	Potbelly	$134,159	$64.50

4. Writing a director of consumer marketing job description

   A director of consumer marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a director of consumer marketing job description:

   Director of consumer marketing job description example

   TransUnion's Job Applicant Privacy Notice
   
   What We'll Bring:
   Director of Consumer Experience and Services - Global Consumer will lead the strategy execution for TransUnion's UK and Africa consumer operations. TransUnion operates across five continents spanning over 35 countries, making consumer experience a critical success factor for the business to achieve its overall growth objectives. The UK and Africa regions consist of operations encompassing 9 countries. This position will report to the Senior Vice President, Head of Global Consumer Operations to help realize the wider goals of Enterprise Operations for TransUnion.
   
   What You'll Bring:
   Core Duties / Responsibilities:
   Execute a UK and African insights and metrics backed strategy which drives a superior experience to consumers by utilizing the advantages of TransUnion's global scale, services, and platform investments. Strategy execution must deliver value while also improving overall efficiency to the TU business model.Collaborate with Regional leadership in the UK, Africa, and center leaderhship to drive awareness and focused prioritization of the consumer services vision and agenda. Serve as an SME to operational leadership in other geographies, providing guideance and mentorship.Temporary additional responsibility to drive strategy for Hong Kong and Philippines markets Lead, manage and improve key stakeholder relationships from an operations management perspective with key focus on supporting growth of the UK and African markets Direct and manage a team of globally located team of over 150 associates and contractors, growing and shaping key talent in the organization.Drive business case development for new opportunities partnering with Business heads, Omnichannel, Shared Services, and knowledge experts.Manage through your leadership team, a multimillion dollar budget, partnering with finance in each region to establish linkages between operations, budgeting, and the planning processes. Integrate the impact of strategic and tactical plans on the P&L/EBITDA for UK and Africa budgets.Embrace new technology capabilities, enabling improved consumer experience while accelerating operational efficiency.Leverage Enterprise Shared Services and Global Capability Centers to achieve scale for operations.Continually assess industry/market best practices, new operations models and techniques to enhance International practices.
   
   Impact You'll Make:
   Requirements:
   Bachelor's degree in IT Management, Operations or related field. Masters preferred.7+ years' experience in the operations and/or technology arena with demonstrated success.Proven track record of building alignment and coalition with numerous stakeholders for key multiregional initiatives.Experience working in an internationally oriented role or business unit servicing multiple stakeholder sets.Experience managing a multinational team, with ability to drive unified focus and standardization across a heterogeneous landscape of processes.Experience working in a matrixed structure with dynamic teams (Sales, Marketing, Product, Product Marketing, Operations, Technology/Engineering, and senior executives) Excellent verbal and written communication skills with the ability to clearly present ideas, updates, and results Demonstrated ability and self-motivation to excel within an environment of rapid change, growth and a drive for continuous improvement Outstanding team player with a customer/consumer experience mindset who can interact effectively with technical and non-technical colleagues Ability to manage multiple projects and various deadlines simultaneously.
   
   TransUnion Job Title
   
   Director, Consumer Operations Support

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5. Post your job

   There are various strategies that you can use to find the right director of consumer marketing for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find director of consumer marketing candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit directors of consumer marketing, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of consumer marketing

   Once you've decided on a perfect director of consumer marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new director of consumer marketing first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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