Director of consumer marketing job description

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What We'll Bring:
Director of Consumer Experience and Services - Global Consumer will lead the strategy execution for TransUnion's UK and Africa consumer operations. TransUnion operates across five continents spanning over 35 countries, making consumer experience a critical success factor for the business to achieve its overall growth objectives. The UK and Africa regions consist of operations encompassing 9 countries. This position will report to the Senior Vice President, Head of Global Consumer Operations to help realize the wider goals of Enterprise Operations for TransUnion.

What You'll Bring:
Core Duties / Responsibilities:
Execute a UK and African insights and metrics backed strategy which drives a superior experience to consumers by utilizing the advantages of TransUnion's global scale, services, and platform investments. Strategy execution must deliver value while also improving overall efficiency to the TU business model.Collaborate with Regional leadership in the UK, Africa, and center leaderhship to drive awareness and focused prioritization of the consumer services vision and agenda. Serve as an SME to operational leadership in other geographies, providing guideance and mentorship.Temporary additional responsibility to drive strategy for Hong Kong and Philippines markets Lead, manage and improve key stakeholder relationships from an operations management perspective with key focus on supporting growth of the UK and African markets Direct and manage a team of globally located team of over 150 associates and contractors, growing and shaping key talent in the organization.Drive business case development for new opportunities partnering with Business heads, Omnichannel, Shared Services, and knowledge experts.Manage through your leadership team, a multimillion dollar budget, partnering with finance in each region to establish linkages between operations, budgeting, and the planning processes. Integrate the impact of strategic and tactical plans on the P&L/EBITDA for UK and Africa budgets.Embrace new technology capabilities, enabling improved consumer experience while accelerating operational efficiency.Leverage Enterprise Shared Services and Global Capability Centers to achieve scale for operations.Continually assess industry/market best practices, new operations models and techniques to enhance International practices.

Impact You'll Make:
Requirements:
Bachelor's degree in IT Management, Operations or related field. Masters preferred.7+ years' experience in the operations and/or technology arena with demonstrated success.Proven track record of building alignment and coalition with numerous stakeholders for key multiregional initiatives.Experience working in an internationally oriented role or business unit servicing multiple stakeholder sets.Experience managing a multinational team, with ability to drive unified focus and standardization across a heterogeneous landscape of processes.Experience working in a matrixed structure with dynamic teams (Sales, Marketing, Product, Product Marketing, Operations, Technology/Engineering, and senior executives) Excellent verbal and written communication skills with the ability to clearly present ideas, updates, and results Demonstrated ability and self-motivation to excel within an environment of rapid change, growth and a drive for continuous improvement Outstanding team player with a customer/consumer experience mindset who can interact effectively with technical and non-technical colleagues Ability to manage multiple projects and various deadlines simultaneously.

TransUnion Job Title

Director, Consumer Operations Support

Develops and implements brand plan tactics for a US specialty brand or an indication for a specialty brand in order to meet business objectives. Has depth and breadth of experience in own discipline with a focus on ILD patients as a Consumer Marketer. Integrates knowledge of business and functional priorities.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Duties & Responsibilities
Develop, implement and manage consumer disease state and brand campaigns and brand plan tactics (Patients/ POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some consumer strategies for the brand plan as well. Work with A&I to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented. May be involved in the utilization of advanced analytics to simulate market dynamics in forecasting. Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support. Assist in the development and implementation of in-depth patient and caregiver support programs to enhance compliance, adherence and fulfillment of BI's specialty portfolio. Liaise with patient access services to support appropriate strategies and related tactics for patient access inclusive of leveraging HUB services, Specialty Pharmacy Network and Specialty Distribution (co-pay, sampling, bridge, etc.). Implement competitive and appropriate patient support services including product education and device training where appropriate. Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others. Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics. Manage risk associated with marketing programs and material by working within the HPRC review process. Assist in the development, management and monitoring of product forecasts utilizing associated models and brand expense budgeting tools. Provide input to market research on study design and interpret findings to refine product marketing direction. Develop and work with KOLs to validate and optimize brand strategies and tactics. Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.
Candidate will be hired at the level commensurate with their experience



Associate Director Requirements
Bachelor's degree from an accredited institution required; MBA preferred. Five-plus (5+) years of experience in the US pharmaceutical industry, including three (3) years US pharmaceutical marketing experience or other relevant experience; Specialty Marketing experience strongly preferred. Digital Marketing experience highly preferred Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.) Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred. Demonstrated project management skills. Demonstrated ability to manage budget and resources. Demonstrated ability to achieve results in a highly matrixed organization. Job primarily is operational/tactical in nature but requiring a creative and innovative approach. Has developed knowledge and skills in own discipline; still acquiring higher level skills; Works with moderate guidance in own department of knowledge. History of successful performance. Proficiency in MS Office, Outlook and database applications. Ability to travel (will include overnight travel). Displays AAI behaviors: Agility, Accountability, and Intrapreneurship
Sr. Associate Director Requirements
Bachelor's degree from an accredited institution required; MBA preferred. Eight-plus (8+) years of experience in the US pharmaceutical industry, including five (5) years US pharmaceutical marketing experience or other relevant experience; Specialty Marketing experience strongly preferred. Digital Marketing experience highly preferred Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.). Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred Demonstrated leadership skills. Previous supervisory experience preferred. Demonstrated project management skills. Demonstrated ability to manage budget and resources. Demonstrated ability to achieve results in a highly matrixed organization. Job primarily is operational/tactical in nature but requiring a creative and innovative approach. Has developed knowledge and skills in own discipline; still acquiring higher level skills; Works with moderate guidance in own department of knowledge. Is accountable for certain elements of brand strategy. History of successful performance. Proficiency in MSOffice, Outlook and database applications. Ability to travel (will include overnight travel). Displays AAI behaviors: Agility, Accountability, and Intrapreneurship
Eligibility Requirements
Must be legally authorized to work in the United States without restriction. Must be willing to take a drug test and post-offer physical (if required) Must be 18 years of age or older This position will require individuals to be fully vaccinated against COVID-19 or have an approved medical or religious accommodation. Click here for more information on the vaccine mandate and COVID-19.
Who We Are


At Boehringer Ingelheim we create value through innovation with one clear goal: to improve the lives of patients. We develop breakthrough therapies and innovative healthcare solutions in areas of unmet medical need for both humans and animals. As a family owned company we focus on long term performance. We are powered by 50.000 employees globally who nurture a diverse, collaborative and inclusive culture. Learning and development for all employees is key because your growth is our growth.

Want to learn more? Visit and join us in our effort to make more health.

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities. All qualified applicants will receive consideration for employment without regard to a person's actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!

The Associate Director, Consumer Marketing - Neurology will lead the implementation of patient activation activities for Vyepti as it relates to pulling-through consumer strategy, including but not limited to DTC campaigns, broadcast television and digital initiatives. This individual will also drive brand execution and performance across key consumer marketing workstreams within the team, in collaboration with other consumer marketing team members, cross-functional partners, and through various projects.
ESSENTIAL FUNCTIONS


Working with the Sr. Director of Consumer and Customer Experience Strategy, role drives the pull-through and execution of brand consumer strategy utilizing sound marketing principles, analytics, and available market research Proactively considers/identifies new tactics to challenge the team's thinking and raise the level of performance to drive impact for the brand Proactively looks at brand performance and identifies areas of opportunity
In partnership with other marketing colleagues, responsible for management of the consumer AOR and consumer agency coordination for specific project initiatives. Develops and deploys DTC campaign for Vyepti, including possible national broadcast television and digital pull-through Creates and draws actionable insights from consumer market research plan Works with peers, leadership, and finance to build and manage consumer brand budget Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory process



Cross-Functional Collaboration and Influence


Supports the consumer brand planning process including tactical planning and alignment to strategy, in collaboration with cross-functional partners. Establishes key performance indicators through collaboration with cross-functional partners and monitors progress. Works closely with the customer experience team to address content gaps along the consumer journey based on defined metrics Partners with Market Access and Trade & Distribution teams to ensure positive consumer experience with Vyepti HUB support Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans and collaborates to successfully communicate brand information.



REQUIRED EDUCATION, EXPERIENCE and SKILLS:


Accredited Bachelor's Degree 6+ years sales, marketing or other relevant commercial or analytical experience 4+ years pharmaceutical/medical/healthcare product brand marketing or other pharmaceutical/medical/healthcare product commercial leadership experience, including prior experience within Consumer Marketing Experience and knowledge of US consumer market Must be agile in their work approach and ability to learn quickly and pivot as needed Excellent communication, presentation, and interpersonal skills along with an ability to influence both within and outside the organization Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously Strong scientific/medical aptitude and experience Demonstrated ability to influence others and build consensus Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
The Company requires all employees to be fully vaccinated against COVID-19 as a condition of employment. Newly hired employees must be fully vaccinated against COVID-19 and provide proof upon hire, or request a medical or religious accommodation



PREFERRED EDUCATION, EXPERIENCE and SKILLS:


MBA or master's degree Experience and knowledge within neurology Experience and knowledge of migraine Experience and knowledge of infusion products Pharmaceutical sales and/or sales management experience Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities



TRAVEL


Willingness/Ability to travel approximately 25% domestically. International travel may be required

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Why Lundbeck


Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep heritage of discovery and have brought breakthrough therapies to millions of people across the globe. And we're just getting started! Our success is driven by our great people and inclusive culture, which is guided by our beliefs of being Patient-Driven, Courageous, Ambitious, Passionate & Responsible. Are you ready to make an impact, one patient at a time?

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site .

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site .

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify .