Director of corporate relations vs director of marketing & development

The differences between directors of corporate relations and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a director of corporate relations, becoming a director of marketing & development takes usually requires 8-10 years. Additionally, a director of corporate relations has an average salary of $103,164, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of corporate relations include foundation relations, alumni and corporate relations. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of corporate relations vs director of marketing & development overview

	Director Of Corporate Relations	Director Of Marketing & Development
Yearly salary	$103,164	$98,174
Hourly rate	$49.60	$47.20
Growth rate	8%	10%
Number of jobs	35,555	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	42	39
Years of experience	4	10

What does a director of corporate relations do?

A director of corporate relations is in charge of spearheading communication programs and strategies to maintain strong client relationships. Their responsibilities revolve around establishing objectives and budgets, coordinating with experts and staff, managing company portfolio, and liaising with key clients and external parties. They must also devise strategies to identify new business opportunities. Furthermore, as a director of corporate relations, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations, creating new ones as needed.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of corporate relations vs director of marketing & development salary

Directors of corporate relations and directors of marketing & development have different pay scales, as shown below.

	Director Of Corporate Relations	Director Of Marketing & Development
Average salary	$103,164	$98,174
Salary range	Between $66,000 And $160,000	Between $59,000 And $162,000
Highest paying City	Las Vegas, NV	New York, NY
Highest paying state	Nevada	New York
Best paying company	Chewy	Baker McKenzie
Best paying industry	-	Finance

Differences between director of corporate relations and director of marketing & development education

There are a few differences between a director of corporate relations and a director of marketing & development in terms of educational background:

	Director Of Corporate Relations	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Stanford University	University of Georgia

Director of corporate relations vs director of marketing & development demographics

Here are the differences between directors of corporate relations' and directors of marketing & development' demographics:

	Director Of Corporate Relations	Director Of Marketing & Development
Average age	42	39
Gender ratio	Male, 41.7% Female, 58.3%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between director of corporate relations and director of marketing & development duties and responsibilities

Director of corporate relations example responsibilities.

Manage the complete accounting and reporting cycle and ensure compliance with GAAP.
Manage financial operations of the organization, including monthly bank account reconciliation, cash flow, accounts payable and payroll.
Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
Stay abreast of developments in CMS, compliance and regulatory guidelines.
Calculate and submit weekly and quarterly payroll taxes, as well as, monthly sales taxes for multiple states.
Collaborate on character development, website development, game development, business plan creation, PowerPoint presentations and investor outreach.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Director of corporate relations vs director of marketing & development skills

Common director of corporate relations skills

Foundation Relations, 12%
Alumni, 11%
Corporate Relations, 9%
Professional Development, 5%
Corporate Donors, 5%
Project Management, 4%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Director Of Corporate Relations
Director Of Corporate Relations vs Director Of Marketing & Development

Updated January 8, 2025

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