Director of corporate relations vs public relations director

The differences between directors of corporate relations and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of corporate relations and a public relations director. Additionally, a director of corporate relations has an average salary of $103,164, which is higher than the $94,692 average annual salary of a public relations director.

The top three skills for a director of corporate relations include foundation relations, alumni and corporate relations. The most important skills for a public relations director are press releases, web content, and pr campaigns.

Director of corporate relations vs public relations director overview

	Director Of Corporate Relations	Public Relations Director
Yearly salary	$103,164	$94,692
Hourly rate	$49.60	$45.52
Growth rate	8%	8%
Number of jobs	35,555	31,693
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 81%
Average age	42	42
Years of experience	4	4

What does a director of corporate relations do?

A director of corporate relations is in charge of spearheading communication programs and strategies to maintain strong client relationships. Their responsibilities revolve around establishing objectives and budgets, coordinating with experts and staff, managing company portfolio, and liaising with key clients and external parties. They must also devise strategies to identify new business opportunities. Furthermore, as a director of corporate relations, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations, creating new ones as needed.

What does a public relations director do?

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

Director of corporate relations vs public relations director salary

Directors of corporate relations and public relations directors have different pay scales, as shown below.

	Director Of Corporate Relations	Public Relations Director
Average salary	$103,164	$94,692
Salary range	Between $66,000 And $160,000	Between $59,000 And $150,000
Highest paying City	Las Vegas, NV	Napa, CA
Highest paying state	Nevada	Nevada
Best paying company	Chewy	Exelixis
Best paying industry	-	Internet

Differences between director of corporate relations and public relations director education

There are a few differences between a director of corporate relations and a public relations director in terms of educational background:

	Director Of Corporate Relations	Public Relations Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 81%
Most common major	Business	Communication
Most common college	Stanford University	Stanford University

Director of corporate relations vs public relations director demographics

Here are the differences between directors of corporate relations' and public relations directors' demographics:

	Director Of Corporate Relations	Public Relations Director
Average age	42	42
Gender ratio	Male, 41.7% Female, 58.3%	Male, 35.9% Female, 64.1%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between director of corporate relations and public relations director duties and responsibilities

Director of corporate relations example responsibilities.

Manage the complete accounting and reporting cycle and ensure compliance with GAAP.
Manage financial operations of the organization, including monthly bank account reconciliation, cash flow, accounts payable and payroll.
Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
Stay abreast of developments in CMS, compliance and regulatory guidelines.
Calculate and submit weekly and quarterly payroll taxes, as well as, monthly sales taxes for multiple states.
Collaborate on character development, website development, game development, business plan creation, PowerPoint presentations and investor outreach.

Public relations director example responsibilities.

Manage internal agency public relations, blog content and twitter account.
Hire, train and manage play-by-play broadcasters guaranteeing a professional and informative listening experience.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
Assist in development-relate alumni campaigns and event planning.
Keep running list and archive information regarding NCAA commitments.
Compile statistics and update game notes, player biographies, player and team statistics.

Director of corporate relations vs public relations director skills

Common director of corporate relations skills

Foundation Relations, 12%
Alumni, 11%
Corporate Relations, 9%
Professional Development, 5%
Corporate Donors, 5%
Project Management, 4%

Common public relations director skills

Press Releases, 19%
Web Content, 9%
Pr Campaigns, 5%
Facebook, 4%
Crisis Communications, 4%
Twitter, 3%

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Director Of Corporate Relations
Director Of Corporate Relations vs Public Relations Director

Updated January 8, 2025

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