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Become A Director Of Digital Marketing

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Working As A Director Of Digital Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $133,934

    Average Salary

What Does A Director Of Digital Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Digital Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Digital Marketing Jobs

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Average Length of Employment
Marketing Director 3.0 years
Digital Director 2.6 years
Head Of Marketing 2.3 years
Top Employers Before
Director 3.4%
Manager 3.1%
Top Employers After
Owner 3.9%
Consultant 3.6%
Director 3.3%
Co-Founder 3.3%
Founder 3.0%

Do you work as a Director Of Digital Marketing?

Director Of Digital Marketing Demographics

Gender

Male

61.6%

Female

36.6%

Unknown

1.8%
Ethnicity

White

62.4%

Hispanic or Latino

15.4%

Black or African American

10.5%

Asian

8.0%

Unknown

3.9%
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Languages Spoken

Spanish

39.0%

French

11.9%

Chinese

6.8%

Mandarin

6.8%

Portuguese

6.8%

Italian

6.8%

Russian

3.4%

Tamil

3.4%

Danish

1.7%

Icelandic

1.7%

Ukrainian

1.7%

Greek

1.7%

Hebrew

1.7%

Malay

1.7%

Hindi

1.7%

Korean

1.7%

Cantonese

1.7%
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Director Of Digital Marketing Education

Schools

New York University

14.5%

University of Phoenix

8.2%

University of Southern California

6.9%

Northwestern University

5.7%

Cornell University

5.0%

Full Sail University

5.0%

George Washington University

4.4%

San Jose State University

4.4%

University of Texas at Austin

4.4%

University of Connecticut

4.4%

Columbia University

4.4%

University of North Texas

3.8%

Temple University

3.8%

University of California - Los Angeles

3.8%

Villanova University

3.8%

University of Florida

3.8%

University of Colorado at Boulder

3.8%

University of Arizona

3.8%

Michigan State University

3.1%

Arizona State University

3.1%
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Majors

Marketing

25.6%

Business

21.8%

Communication

9.4%

Management

5.2%

English

3.7%

Advertising

3.4%

Journalism

3.2%

Political Science

2.9%

Finance

2.9%

Public Relations

2.8%

Photography

2.6%

Information Technology

2.6%

Graphic Design

2.4%

History

2.3%

Fine Arts

2.1%

Psychology

1.6%

Computer Science

1.5%

Digital Media

1.5%

Computer Applications

1.5%

International Business

1.1%
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Degrees

Bachelors

50.5%

Masters

31.7%

Other

10.9%

Certificate

3.2%

Associate

2.0%

Doctorate

1.3%

Diploma

0.4%
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Temporary

Real Director Of Digital Marketing Salaries

Job Title Company Location Start Date Salary
Director, Digital Marketing, Latin America Netflix, Inc. Beverly Hills, CA Apr 28, 2014 $425,000
Director, Digital Marketing, Latin America Netflix Beverly Hills, CA Jan 29, 2015 $425,000 -
$525,000
Director, Digital Marketing, Latin America Netflix, Inc. Beverly Hills, CA Sep 30, 2015 $425,000
Senior Director, Digital Marketing, Planning and Analytics Sears Holdings Management Corporation Hoffman Estates, IL Jan 02, 2016 $190,000
Director, Social and Digital Marketing E and D Media Inc. Santa Monica, CA Sep 05, 2016 $180,000
Director of Digital Marketing Content Westfield LLC Los Angeles, CA Oct 19, 2015 $175,000
Digital Marketing Director Parnell Corporate Services Us Inc. Overland Park, KS Feb 28, 2016 $170,000
Director, Digital Marketing Coach, Inc. New York, NY Oct 21, 2013 $160,000
Director, Digital Marketing Solutions MacYs.Com LLC San Francisco, CA Sep 27, 2016 $154,336 -
$195,000
Director, Digital Marketing Nbcuniversal Media LLC Los Angeles, CA Aug 11, 2015 $150,000
Digital Marketing Director Parnell Corporate Services Us Inc. Overland Park, KS Mar 01, 2014 $150,000
Director, Digital Marketing Code and Theory LLC New York, NY Jan 10, 2016 $150,000
Director of Digital Marketing Servicesource Delaware, Inc. San Francisco, CA Feb 19, 2013 $150,000
Director, Digital Marketing Ca, Inc. San Francisco, CA Mar 10, 2016 $145,557
Associate Director, Digital Marketing Bristol-Myers Squibb Company Plainsboro, NJ Sep 08, 2014 $140,090
Director, Digital Marketing Shiseido Americas Corporation New York, NY Jun 15, 2014 $140,000
Digital Marketing Director Sears Outlet Stores, L.L.C. Hoffman Estates, IL Oct 01, 2015 $140,000
Director, Digital Marketing & Publicity ABC, Inc. Burbank, CA Oct 24, 2013 $138,823
Director, Digital Marketing Xylem, Inc. Rye Brook, NY Dec 19, 2014 $135,000
Digital Marketing Director Sears Holdings Management Corporation Hoffman Estates, IL Oct 01, 2012 $135,000
Digital Marketing Director Sears Hometown and Outlet Stores, Inc. Hoffman Estates, IL Jul 24, 2015 $135,000
Director of Digital Marketing Burberry Limited New York, NY Sep 01, 2010 $125,000
Director of Digital Marketing Burberry Limited New York, NY May 05, 2010 $125,000
Digital Marketing Director Track Research, LLC New York, NY Oct 01, 2012 $125,000
Director, Marketing-Digital Fragrance Elizabeth Arden, Inc. New York, NY Jan 22, 2016 $120,000 -
$140,000
Director, Digital Marketing Nbcuniversal Media, LLC Los Angeles, CA Nov 30, 2015 $120,000 -
$125,000
Director of Digital Marketing Maiyet Inc. New York, NY May 12, 2016 $117,623
Director of Digital Marketing Drive With Pride Inc. Houston, TX Dec 24, 2015 $114,192
Director, Digital Marketing Advanstar Communications, Inc. San Francisco, CA Mar 11, 2015 $110,115 -
$175,000

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Top Skills for A Director Of Digital Marketing

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  1. Company Website
  2. Digital Strategy
  3. Online Revenue
You can check out examples of real life uses of top skills on resumes here:
  • Manage social media accounts, the company website and blog, pay-per-click campaigns, SEO work, and more.
  • Championed enterprise digital strategy gaining cross-divisional alignment and funding after three predecessors failed in the previous four years.
  • Managed PPC ad spends and audits to decrease CPA, and oversaw creation of new campaigns to expand our online revenue.
  • Developed and reported on key online e-commerce metrics, as well as redirected company's mobile and email marketing operations.
  • Defined and managed development of company's proprietary web analytics tool.

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