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Become A Director Of Digital Marketing

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Working As A Director Of Digital Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $132,000

    Average Salary

What Does A Director Of Digital Marketing Do At Stanley Black and Decker

* Collaborate cross-functionally to establish and maintain a consistent brand and customer experiences across web, mobile, email, and social owned properties.
* Ability to identify new opportunities to increase conversions and improve relationships with our audiences.
* Provide digital strategy to support product development based on customer segmentation and product strategies.
* Work alongside senior management and key stakeholders to define the vision, scope, and requirements to create functional and strategic alignment across digital channels.
* Collaborate cross-functionally to develop and deliver powerful, relevant, brand-aligned digital content to forge and deepen engagement and customer relationships.
* Actively partner with cross-functional teams including Brand Marketing, Product Marketing, Channel Marketing, IT, Corporate Communications, and Customer Service to expand education and penetration of digital activity.
* Mentor and manage the Digital Marketing teams through clearly set expectations for direct reports, evaluating performance and making recommendations to aid in their career growth.
* Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of the digital marketing investments.
* Keep abreast of the latest digital media and social trends and opportunities.
* Monitor competitive trends, evaluate relative product positioning, benchmark products relative to key competitors, and target areas for differentiation.
* Analyze and measure business impact for brand awareness, conversion and loyalty using web analytics and research

What Does A Director Of Digital Marketing Do At Chicago Mercantile Exchange

* Manages multiple marketing functions including cmegroup.com, CX & UX, mobile, international/in language websites, SEO & SEM and marketing analytics.
* Develop a global digital marketing footprint across CME Group, resulting in an integrated strategy to grow our commercial customer base, maximize revenue growth, delight customers, increase consideration of futures and options on futures and marketing ROI
* Oversee strategy, road maps and releases for cmegroup.com, international websites, partner sites and CME Group Mobile app that support CME Group in revenue growth opportunities from lead generation, campaigns, to membership and market data opportunities.
* Engage with clients and partners to proactively identify enhancements and implement initiatives to improve our customers digital experience
* Implement search engine optimization/marketing (SEO/SEM) programs to increase awareness and consideration of futures amongst tradable instruments to drive increased traffic to cmegroup.com
* Understand and report on traffic trends, funnel analysis, customer behavior.
* Compile insights, analytics and research to drive ongoing Customer Experience and Marketing improvements across platforms, devices and buyer journeys.
* Create, maintain and socialize Digital Design Standards to be implemented across the organization to provide a consistent digital user experience.
* Research web technologies, marketing practices and industry specific content to further enhance our digital activities.
* Review analytics to gain understanding of user activities and behaviors and share with adjacent partners.
* Provides industry insights and competitive analysis of the digital space to senior leadership.
* Interact closely with the relevant marketing teams and product/sales/technology teams to understand business objectives and priorities and deliver targeted experiences for various audiences and client segments.
* Expand the use of agile project management from CX and UX work into Marketing projects
* Oversee budget for digital marketing efforts and effectively manage a variety of technology, data, development and digital marketing contractors and agencies.
* In addition to collaborating within Marketing, this role will ensure that the digital team is partnering effectively with Technology, Operations, Product, Sales, Market Technology & Data Services, Legal, Clearing, R&PD and Corporate Marketing & Communications

What Does A Director Of Digital Marketing Do At Post Holdings

* Lead in-house PNC social/digital strategies, plans, and programming
* Strategic Social/Digital PNC leadership: 45%
* Develop the company’s strategic annual and 3-year roadmap for social/digital marketing
* Work in lock-step partnership with base brand teams and agencies to create breakthrough annual social/digital plans that are tightly linked with brand annual plans and build seamlessly on key brand initiatives and priorities.
* Be immersed in consumer, industry, and marketing trends and showcase these in annual and 3-year plans
* Lead team through the flawless execution of annual social, digital and in-house social influencer plans
* Actively own all existing, emerging, and future social digital marketing channels
* Lead management of in-house social media sites, website, & PNC total presence on digital sites
* Lead PNC content strategy for company owned social media sites and website
* Be a strong contributor and leader of best in class creative
* Contribute to the annual campaign big idea creative ideation (led by base brand).
* Adopt strategic direction of creative from base brand and create unique, disruptive creative on PNC social platforms
* Develop best path to develop creative (in-house, agencies, crowd sourcing)
* Ensure social/digital becomes a competitive advantage by implementing right level of tracking and programming changes based on results.
* Develop and implement appropriate tracking of digital marketing efforts and share insights/findings with leadership quarterly.
* Recommend optimizations, new strategies, and tactics based on results
* Grow relationships with industry leaders and start-ups to ensure Premier Nutrition brands stay at the vanguard of marketing innovation
* Develop social digital team toolkit and strong programming to make PNC’s social and digital programming a key differentiator for PNC with retailers
* Partner with the base brand, sales and ecommerce leads to ensure cohesive and best in class social media, digital and influencer marketing efforts across groups: 30%
* Partner with base brand and ecommerce teams to develop Premier Protein and PowerBar fiscal year plans
* Work closely with sales team to create ongoing social, digital and influencer programming for key retailers
* Work closely with agency partners to ensure social media, digital and influencer aspects of brand campaign are strategic and compelling in constantly changing social/digital landscape
* PNC Social Digital team development and broader influence.
* Mentor, coach, & inspire Social Digital team team.
* Be a source of inspiration & positive energy across PNC marketing team (PP, PB, e-commerce): 25%
* Inspire, mentor, and manage a team of digital marketers, who are dedicated to managing Premier Nutrition’s social and digital marketing efforts.
* Build talent, grow capabilities, and develop their influence and effectiveness across functions
* Inspire and create an atmosphere of positive energy and enthusiasm around social/digital marketing efforts, new initiatives, programming, and tactics.
* Push the marketing team to want to achieve more and be excited about social/digital
* Educate, inform, and assist base brand and e-commerce teams on evolving social/digital space

What Does A Director Of Digital Marketing Do At Penguin Random House LLC

* Lead the digital marketing strategy for the brand, our books and authors -- by developing innovative campaigns, deepening engagement with our readers and expanding our reach across multiple platforms
* Develop integrated digital initiatives and strategic partnerships/sponsorships that promote the Penguin brand and/or our specific books and authors.
* Drive the direction and growth of our Penguin social channels
* Penguin Kids and Penguin Teen, - across but not limited to: Facebook, Twitter, Instagram, YouTube, Snapchat, etc.
* Oversee the social media strategy, development and execution for all PYR titles across various social platforms.
* Drive and communicate data insights using digital and social analytics tools
* Work effectively with internal teams including consumer and trade marketing, editorial, advertising, creative services, academic marketing, and sales.
* Manage and execute social advertising campaigns.
* Manage and execute our email acquisition and marketing campaigns.
* Oversee a team of five

What Does A Director Of Digital Marketing Do At Fortive Corporation

* Providing dynamic and entrepreneurial leadership on digital strategy by:
* Performing analysis to identify value creating opportunities, creating business cases and developing the requirements to implement the strategy.
* Defining and executing website concept, including structure, content, and tone.
* Providing marketing solutions through website(s), driving traffic (PPC, SEO, online advertising), email marketing programs and social media programs.
* Analyzing campaigns, web metric trends and providing fast, accurate reports to improve and/or add functionality to gain the best ROI for the organization
* Interpreting the user journey to better understand and improve the customer experience and focusing messaging to position Fluke as a valued partner.
* Setting goals for the digital marketing group and developing organizational agility by:
* Developing centralized resources and processes to support Digital Marketing global programs
* Reviewing technologies and exploring new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
* Select and manage service providers and partners to ensure effective execution at the global and regional level
* Drive budget planning and work collaboratively and cross-functionally across Fluke and Fortive.
* This includes:
* Maintaining successful relationships with a complex set of cross-functional stakeholders, including international partners.
* Working with the larger Fluke Marketing team to improve customer attraction and retention.
* Partnering with the Corporate Growth team on broader Digital Marketing initiatives.
* Candidates should have a solid track record for developing and leading high performing teams, global digital programs, and oversight of creative and social agencies.
* The ideal candidate must be experienced in building and leading digital marketing teams in large and complex organizations.
* The successful candidate will be results oriented and possess a demonstrated ability to set strategies and successfully execute to meet business growth goals

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How To Become A Director Of Digital Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Digital Marketing jobs

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Director Of Digital Marketing Demographics

Gender

  • Male

    63.7%
  • Female

    34.9%
  • Unknown

    1.4%

Ethnicity

  • White

    81.7%
  • Hispanic or Latino

    8.5%
  • Asian

    7.5%
  • Unknown

    1.7%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    38.6%
  • French

    13.6%
  • Mandarin

    9.1%
  • Chinese

    6.8%
  • Portuguese

    4.5%
  • Tamil

    4.5%
  • Italian

    4.5%
  • Danish

    2.3%
  • Icelandic

    2.3%
  • Ukrainian

    2.3%
  • Cantonese

    2.3%
  • Malay

    2.3%
  • Hindi

    2.3%
  • Russian

    2.3%
  • Korean

    2.3%
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Director Of Digital Marketing

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Director Of Digital Marketing Education

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Real Director Of Digital Marketing Salaries

Job Title Company Location Start Date Salary
Director, Digital Marketing, Latin America Netflix, Inc. Beverly Hills, CA Sep 30, 2015 $425,000
Director, Digital Marketing, Latin America Netflix, Inc. Beverly Hills, CA Apr 28, 2014 $425,000
Director, Digital Marketing, Latin America Netflix Beverly Hills, CA Jan 29, 2015 $425,000 -
$525,000
Director, Global Digital Marketing Apple Inc. Cupertino, CA Jun 16, 2014 $240,000 -
$260,000
Senior Director, Digital Marketing, Planning and Analytics Sears Holdings Management Corporation Hoffman Estates, IL Jan 02, 2016 $190,000
Director, Social and Digital Marketing E and D Media Inc. Santa Monica, CA Sep 05, 2016 $180,000
Director of Digital Marketing Content Westfield LLC Los Angeles, CA Oct 19, 2015 $175,000
Director, Digital Marketing Coach, Inc. New York, NY Oct 21, 2013 $160,000
Director, Digital Marketing Solutions MacYs.Com LLC San Francisco, CA Sep 27, 2016 $154,336 -
$195,000
Director, Digital Marketing Code and Theory LLC New York, NY Jan 10, 2016 $150,000
Director of Digital Marketing Servicesource Delaware, Inc. San Francisco, CA Feb 19, 2013 $150,000
Director, Digital Marketing Nbcuniversal Media LLC Los Angeles, CA Aug 11, 2015 $150,000
Director, Digital Marketing Ca, Inc. San Francisco, CA Mar 10, 2016 $145,557
Director of Digital Marketing Burberry Limited New York, NY Feb 25, 2015 $140,675
Associate Director, Digital Marketing Bristol-Myers Squibb Company Plainsboro, NJ Sep 08, 2014 $140,090
Director, Digital Marketing Shiseido Americas Corporation New York, NY Jun 15, 2014 $140,000
Director, Digital Marketing & Publicity ABC, Inc. Burbank, CA Oct 24, 2013 $138,823
Director, Digital Marketing Xylem, Inc. Rye Brook, NY Dec 19, 2014 $135,000
Director of Digital Marketing Burberry Limited New York, NY May 27, 2013 $133,900
Director of Digital Marketing Burberry Limited New York, NY Sep 01, 2010 $125,000
Director of Digital Marketing Burberry Limited New York, NY May 05, 2010 $125,000
Director, Marketing-Digital Fragrance Elizabeth Arden, Inc. New York, NY Jan 22, 2016 $120,000 -
$140,000
Director, Digital Marketing Nbcuniversal Media, LLC Los Angeles, CA Nov 30, 2015 $120,000 -
$125,000
Director of Digital Marketing Maiyet Inc. New York, NY May 12, 2016 $117,623
Director of Digital Marketing Drive With Pride Inc. Houston, TX Dec 24, 2015 $114,192
Director, Digital Marketing Advanstar Communications, Inc. San Francisco, CA Mar 11, 2015 $110,115 -
$175,000
Assistant Director of Digital Marketing and Technology The University of Tennessee, Knoxville Knoxville, TN Jun 16, 2016 $100,750
Director of Digital Marketing Established Tomorrow Inc. San Francisco, CA Sep 15, 2014 $100,000
Director of Digital Marketing Interport Freight Systems Inc. Hawthorne, CA Mar 01, 2015 $94,771

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Top Skills for A Director Of Digital Marketing

WebsiteContentDigitalStrategyOnlineRevenueEmailCampaignsWebAnalyticsFacebookRevenueGrowthSeo/SemTwitterROIE-CommerceCRMPPCYoutubeGoogleAnalyticsSearchEngineOptimizationPaidSearchConversionRateAnnualBudgetP

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Top Director Of Digital Marketing Skills

  1. Website Content
  2. Digital Strategy
  3. Online Revenue
You can check out examples of real life uses of top skills on resumes here:
  • Ensured the timely development of customized website content by managing the Digital Content Specialist !
  • Oversee social communities and social media platforms as part of a broad digital strategy.
  • Managed PPC ad spends and audits to decrease CPA, and oversaw creation of new campaigns to expand our online revenue.
  • Implemented first automated email campaigns in Great Wolf history.
  • Managed 3rd party relationship with web analytics and mobile and technology vendors.

Top Director Of Digital Marketing Employers

Director Of Digital Marketing Videos

GOMC #11 - Getting a Job in Digital Marketing

How To Get a Job In Digital Marketing | Marker Monday

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