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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director, Digital Marketing, Latin America||Netflix, Inc.||Beverly Hills, CA||Apr 28, 2014||$425,000|
|Director, Digital Marketing, Latin America||Netflix, Inc.||Beverly Hills, CA||Sep 30, 2015||$425,000|
|Director, Digital Marketing, Latin America||Netflix||Beverly Hills, CA||Jan 29, 2015||$425,000 -
|Director, Global Digital Marketing||Apple Inc.||Cupertino, CA||Jun 16, 2014||$240,000 -
|Senior Director, Digital Marketing, Planning and Analytics||Sears Holdings Management Corporation||Hoffman Estates, IL||Jan 02, 2016||$190,000|
|Director, Social and Digital Marketing||E and D Media Inc.||Santa Monica, CA||Sep 05, 2016||$180,000|
|Director of Digital Marketing Content||Westfield LLC||Los Angeles, CA||Oct 19, 2015||$175,000|
|Director, Digital Marketing||Coach, Inc.||New York, NY||Oct 21, 2013||$160,000|
|Director, Digital Marketing Solutions||MacYs.Com LLC||San Francisco, CA||Sep 27, 2016||$154,336 -
|Director, Digital Marketing||Code and Theory LLC||New York, NY||Jan 10, 2016||$150,000|
|Director of Digital Marketing||Servicesource Delaware, Inc.||San Francisco, CA||Feb 19, 2013||$150,000|
|Director, Digital Marketing||Nbcuniversal Media LLC||Los Angeles, CA||Aug 11, 2015||$150,000|
|Director, Digital Marketing||Ca, Inc.||San Francisco, CA||Mar 10, 2016||$145,557|
|Director of Digital Marketing||Burberry Limited||New York, NY||Feb 25, 2015||$140,675|
|Associate Director, Digital Marketing||Bristol-Myers Squibb Company||Plainsboro, NJ||Sep 08, 2014||$140,090|
|Director, Digital Marketing||Shiseido Americas Corporation||New York, NY||Jun 15, 2014||$140,000|
|Director, Digital Marketing & Publicity||ABC, Inc.||Burbank, CA||Oct 24, 2013||$138,823|
|Director, Digital Marketing||Xylem, Inc.||Rye Brook, NY||Dec 19, 2014||$135,000|
|Director of Digital Marketing||Burberry Limited||New York, NY||May 27, 2013||$133,900|
|Director of Digital Marketing||Burberry Limited||New York, NY||Sep 01, 2010||$125,000|
|Director of Digital Marketing||Burberry Limited||New York, NY||May 05, 2010||$125,000|
|Director, Marketing-Digital Fragrance||Elizabeth Arden, Inc.||New York, NY||Jan 22, 2016||$120,000 -
|Director, Digital Marketing||Nbcuniversal Media, LLC||Los Angeles, CA||Nov 30, 2015||$120,000 -
|Director of Digital Marketing||Maiyet Inc.||New York, NY||May 12, 2016||$117,623|
|Director of Digital Marketing||Drive With Pride Inc.||Houston, TX||Dec 24, 2015||$114,192|
|Director, Digital Marketing||Advanstar Communications, Inc.||San Francisco, CA||Mar 11, 2015||$110,115 -
|Assistant Director of Digital Marketing and Technology||The University of Tennessee, Knoxville||Knoxville, TN||Jun 16, 2016||$100,750|
|Director of Digital Marketing||Established Tomorrow Inc.||San Francisco, CA||Sep 15, 2014||$100,000|
|Director of Digital Marketing||Interport Freight Systems Inc.||Hawthorne, CA||Mar 01, 2015||$94,771|
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