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The differences between directors of digital marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $112,413 average annual salary of a director of digital marketing.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director Of Digital Marketing | Marketing Director | |
| Yearly salary | $112,413 | $114,906 |
| Hourly rate | $54.04 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors of digital marketing and marketing directors have different pay scales, as shown below.
| Director Of Digital Marketing | Marketing Director | |
| Average salary | $112,413 | $114,906 |
| Salary range | Between $74,000 And $169,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a director of digital marketing and a marketing director in terms of educational background:
| Director Of Digital Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and marketing directors' demographics:
| Director Of Digital Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |