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Director of digital marketing salary
Average director of digital marketing salary
$112,413
Average Director of Digital Marketing Salary
The Director of Digital Marketing is responsible for developing and implementing marketing strategies that enhance a brand’s online visibility and drive customer engagement. As of October 2025, the average salary for this role is approximately $112,413 per year, translating to about $54 per hour. This position often requires a combination of creative and analytical skills, making it essential for candidates to possess a solid background in both digital marketing and data analysis.
Factors Influencing Salary
Several factors affect the salary of a Director of Digital Marketing:
- Experience Level: Those with more years in the field typically command higher salaries.
- Location: Salaries vary significantly by state; for instance, metropolitan areas often offer higher compensation.
- Industry: Different sectors, such as technology or retail, may offer varying pay scales based on their specific marketing needs.
To maximize earning potential, professionals should consider continuous education and skill development. Candidates who stay updated with the latest digital marketing trends and tools will find themselves more competitive in the job market.
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Where can a Director Of Digital Marketing earn more?
Director of digital marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of digital marketing | $83,400 | $40.12 |
| Mid-level director of digital marketing | $89,100 | $42.85 |
| Senior-level director of digital marketing | $203,000 | $97.48 |
Director of digital marketing salary estimates from across the web
Average director of digital marketing salary by state
The highest-paying states for directors of digital marketing are California, New York, and New Jersey. The lowest average director of digital marketing salary states are Colorado, Florida, and North Dakota.
- State view
- County view
Highest paying states for directors of digital marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $126,846 | $60.98 |
| 2 | Rhode Island | $116,613 | $56.06 |
| 3 | California | $130,541 | $62.76 |
| 4 | New Jersey | $123,952 | $59.59 |
| 5 | Arizona | $119,294 | $57.35 |
| 6 | Illinois | $114,185 | $54.90 |
| 7 | Massachusetts | $113,239 | $54.44 |
| 8 | North Carolina | $107,898 | $51.87 |
| 9 | Connecticut | $107,366 | $51.62 |
| 10 | Missouri | $113,541 | $54.59 |
| 11 | Virginia | $110,943 | $53.34 |
| 12 | Delaware | $112,693 | $54.18 |
| 13 | West Virginia | $110,554 | $53.15 |
| 14 | Georgia | $105,314 | $50.63 |
| 15 | New Hampshire | $100,744 | $48.43 |
| 16 | Ohio | $102,204 | $49.14 |
| 17 | Oregon | $102,900 | $49.47 |
| 18 | Iowa | $95,900 | $46.11 |
| 19 | Nevada | $101,929 | $49.00 |
| 20 | Kentucky | $102,921 | $49.48 |
| 21 | Michigan | $103,650 | $49.83 |
| 22 | Pennsylvania | $98,180 | $47.20 |
| 23 | Maryland | $108,596 | $52.21 |
| 24 | District of Columbia | $102,069 | $49.07 |
| 25 | Wisconsin | $101,520 | $48.81 |
| 26 | Arkansas | $92,147 | $44.30 |
| 27 | Indiana | $102,314 | $49.19 |
| 28 | Minnesota | $94,610 | $45.49 |
| 29 | South Carolina | $102,528 | $49.29 |
| 30 | Mississippi | $90,181 | $43.36 |
| 31 | Alabama | $90,332 | $43.43 |
| 32 | Maine | $94,108 | $45.24 |
| 33 | New Mexico | $99,079 | $47.63 |
| 34 | Texas | $91,224 | $43.86 |
| 35 | Oklahoma | $86,401 | $41.54 |
| 36 | Tennessee | $93,455 | $44.93 |
| 37 | South Dakota | $91,738 | $44.10 |
| 38 | Vermont | $93,795 | $45.09 |
| 39 | Nebraska | $91,639 | $44.06 |
| 40 | Louisiana | $82,267 | $39.55 |
| 41 | Washington | $91,270 | $43.88 |
| 42 | Wyoming | $77,330 | $37.18 |
| 43 | Utah | $84,065 | $40.42 |
| 44 | Kansas | $86,301 | $41.49 |
| 45 | Idaho | $88,085 | $42.35 |
| 46 | North Dakota | $78,202 | $37.60 |
| 47 | Colorado | $81,506 | $39.19 |
| 48 | Hawaii | $73,224 | $35.20 |
| 49 | Montana | $84,097 | $40.43 |
| 50 | Florida | $78,863 | $37.91 |
| 51 | Alaska | $71,444 | $34.35 |
Highest paying cities for directors of digital marketing
The highest-paying cities for directors of digital marketing are San Francisco, CA, New York, NY, and Trenton, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $139,228 | $66.94 |
| 2 | New York, NY | $127,818 | $61.45 |
| 3 | Trenton, NJ | $124,363 | $59.79 |
| 4 | Phoenix, AZ | $120,246 | $57.81 |
| 5 | Saint Louis, MO | $118,222 | $56.84 |
| 6 | Chicago, IL | $114,664 | $55.13 |
| 7 | Newton, MA | $113,234 | $54.44 |
| 8 | Wilmington, DE | $112,876 | $54.27 |
| 9 | Alexandria, VA | $111,309 | $53.51 |
| 10 | Baltimore, MD | $108,845 | $52.33 |
| 11 | Charlotte, NC | $106,514 | $51.21 |
| 12 | Atlanta, GA | $105,585 | $50.76 |
| 13 | Ann Arbor, MI | $103,927 | $49.96 |
| 14 | Las Vegas, NV | $103,010 | $49.52 |
| 15 | Indianapolis, IN | $102,456 | $49.26 |
| 16 | Columbus, OH | $102,290 | $49.18 |
| 17 | Washington, DC | $102,104 | $49.09 |
| 18 | Madison, WI | $101,351 | $48.73 |
| 19 | Philadelphia, PA | $98,570 | $47.39 |
| 20 | Minnetonka, MN | $94,715 | $45.54 |
Director of digital marketing salary details
A director of digital marketing's salary ranges from $74,000 a year at the 10th percentile to $169,000 at the 90th percentile.
What is a director of digital marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $169,000 | $14,083 | $81 |
| 75th Percentile | $139,000 | $11,583 | $67 |
| Average | $112,413 | $9,368 | $54 |
| 25th Percentile | $90,000 | $7,500 | $43 |
| 10th Percentile | $74,000 | $6,167 | $36 |
Highest paying director of digital marketing jobs
The highest paying types of directors of digital marketing are marketing vice president, senior director of marketing, and director of strategy.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
Top companies hiring directors of digital marketing now:
Which companies pay directors of digital marketing the most?
Director of digital marketing salaries at Roku and Netflix are the highest-paying according to our most recent salary estimates. In addition, the average director of digital marketing salary at companies like Hearst and ViacomCBS are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Roku | $202,760 | $97.48 |
| 2 | Netflix | $169,784 | $81.63 |
| 3 | Hearst | $165,258 | $79.45 |
| 4 | ViacomCBS | $162,387 | $78.07 |
| 5 | AlixPartners | $158,470 | $76.19 |
| 6 | Acadia Pharmaceuticals | $158,100 | $76.01 |
| 7 | Walgreens | $156,676 | $75.33 |
| 8 | Discovery | $154,543 | $74.30 |
| 9 | Essex Property Trust | $154,329 | $74.20 |
| 10 | ESET | $153,576 | $73.83 |
| 11 | Burberry | $152,714 | $73.42 |
| 12 | Walmart | $152,151 | $73.15 |
| 13 | Edwards Lifesciences | $151,494 | $72.83 |
| 14 | Drizly | $151,104 | $72.65 |
| 15 | Imply | $150,478 | $72.35 |
| 16 | ServiceNow | $150,421 | $72.32 |
| 17 | Starz | $150,040 | $72.13 |
| 18 | AstraZeneca | $149,778 | $72.01 |
| 19 | Natera | $149,336 | $71.80 |
| 20 | Veeva Systems | $145,272 | $69.84 |
Wage gap by gender, race and education
Director Of Digital Marketing salary by industry
The average director of digital marketing salary varies across industries:
- The average director of digital marketing salary in the technology industry is $129,225, the highest of any industry.
- The average director of digital marketing salary in the finance industry is $128,447.
- Directors of digital marketing in the hospitality industry earn an average salary of $90,170, the lowest of any industry.
Highest paying industries for directors of digital marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $129,225 | $62.13 |
| 2 | Media | $128,447 | $61.75 |
| 3 | Manufacturing | $124,100 | $59.66 |
| 4 | Retail | $123,668 | $59.46 |
| 5 | Start-up | $119,300 | $57.36 |
| 6 | Insurance | $113,846 | $54.73 |
| 7 | Hospitality | $90,170 | $43.35 |
High paying director of digital marketing jobs
Director of digital marketing salary trends
The average director of digital marketing salary has risen by $20,685 over the last ten years. In 2014, the average director of digital marketing earned $91,728 annually, but today, they earn $112,413 a year. That works out to a 8% change in pay for directors of digital marketing over the last decade.
Compare director of digital marketing salaries for cities or states with the national average over time.
Average director of digital marketing salary over time
Compare director of digital marketing salaries for individual cities or states with the national average.
Director of digital marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $112,000 | $54.04 | +3.7% |
| 2024 | $108,000 | $52.02 | +1.9% |
| 2023 | $106,000 | $51.05 | +1.5% |
| 2022 | $105,000 | $50.27 | +0.8% |
| 2021 | $104,000 | $49.87 | +1.9% |
Recently added director of digital marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Vizient | Content Marketing Director-Data and Digital | Chicago, IL | 06/30/2025 | $102,400 |
| Dinebrands | Director, Digital Marketing (Ihop) | Pasadena, CA | 06/30/2025 | $180,000 |
| Chubb | Director, Digital Marketing Data & Analytics | New York, NY | 06/27/2025 | $99,200 |
| Savant Systems, Inc. | Director of Digital Marketing | Barnstable Town, MA | 06/27/2025 | $100,000 |
| The Merman | Digital Marketing Director | San Clemente, CA | 06/25/2025 | $70,000 |
| Ifrog Marketing Solutions | Senior Director, Digital Marketing | Easton, MD | 06/24/2025 | $95,000 |
| Depaul Talent Acquisition | Director, Digital Marketing & Communications | Chicago, IL | 06/23/2025 | $64,662 |
| Philz Coffee | Director, Digital Marketing & Ecommerce | San Francisco, CA | 06/22/2025 | $160,000 |
| Susan G. Komen | Director, Digital Marketing | Austin, TX | 06/21/2025 | $102,000 |
| Depaul University | Director, Digital Marketing & Communications | Chicago, IL | 06/20/2025 | $64,662 |
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