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What is a director of digital strategy and how to become one
A digital strategy director leads digital and creative teams in generating creative ideas and concepts. This is to increase the company's and clients' brand awareness across various digital media platforms. He/She develops and implements marketing techniques to reach the target audience. He/She evaluates industry trends and plans accordingly. Furthermore, he/she creates engaging content according to business requirements and budget limitations. Additionally, he/she identifies new business opportunities and services that would increase the company's revenue and profitability. Asides from that, he/she compiles progress reports.
For this position, you need at least a bachelor's degree in communications, journalism, or a related discipline. You need a minimum of seven years of experience in a similar role. You must be conversant with all social platforms. You must possess communication, collaboration, leadership, organization, analytical, interpersonal, and networking skills. These directors make an average salary of $149,098 per annum. This falls between $104,000 and $214,000.
What general advice would you give to a director of digital strategy?
Dr Rick Baldwin
Associate Professor of Practice, Prairie View A&M University
Avg. Salary $122,877
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 33.08%
male 66.92%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Director of digital strategy career paths
Key steps to become a director of digital strategy
Explore director of digital strategy education requirements
Start to develop specific director of digital strategy skills
Skills Percentages Digital Marketing 15.63% Digital Transformation 10.22% Digital Strategy 9.43% Project Management 3.95% KPIs 2.89% Complete relevant director of digital strategy training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of digital strategy learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of digital strategy based on U.S. Bureau of Labor Statistics data and data from real director of digital strategy resumes.Research director of digital strategy duties and responsibilities
- Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
- Implement Salesforce CRM, which allow a global customer view for the first time in company history.
- Apply SEO techniques that improve both organic and paid search results.
- Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
Get director of digital strategy experience
Generally, it takes 8-10 years to become a director of digital strategy. The most common roles before becoming a director of digital strategy include marketing director, account executive team lead and marketing manager.Prepare your director of digital strategy resume
When your background is strong enough, you can start writing your director of digital strategy resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of digital strategy resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable director of digital strategy resume templates
Build a professional director of digital strategy resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of digital strategy resume.
Apply for director of digital strategy jobs
Now it's time to start searching for a director of digital strategy job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average director of digital strategy salary
The average director of digital strategy salary in the United States is $122,877 per year or $59 per hour. Director of digital strategy salaries range between $86,000 and $173,000 per year.
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Director of digital strategy reviews
Unreasonable deadlines.
Updated January 8, 2025
