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Become A Director Of Digital Strategy

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Working As A Director Of Digital Strategy

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Director Of Digital Strategy Do At The Estee Lauder Companies

* Strategy
* Shape global social media strategy to reflect and modernize brand DNA, deliver relevant, cohesive brand messaging to the consumer, and increase sales traffic
* Creative campaign development, implementation, and optimization (e.g., social listening, contests, influencers, social-first content creation, analytics reporting)
* Develop global digital media guidelines (display, non-brand search, YouTube, social) for new product campaigns and evergreen support
* Champion social- and mobile-first thinking by scouring the global marketplace to bring new ideas, trends, and innovations to re-establish brand relevance
* Execution
* Create cohesive strategy and execution – including content strategy and calendar – for Facebook, Twitter, YouTube, Pinterest, Instagram (and other relevant platforms)
* Ideate and oversee social-first content creation for campaign launches, always-on support for hero products, and digital advertising
* Identify social word-of-mouth marketing opportunities with the goal of driving traffic, customer acquisition and community building across channels
* Work with PR to identify and engage influencers to generate publicity and increase awareness and buzz via social media
* Work with Education to train Bobbi Brown makeup artists around the world in social media content creation
* Liaise frequently with International contacts to distribute and adapt global social/digital strategies for local relevance
* Review and lead analytics reporting for social/digital programs to better optimize executions and increase engagement and reach
* Team Leadership
* Oversee team of 4 (Strategist, Analyst, Community Manager, Content Editor

What Does A Director Of Digital Strategy Do At Amsoil, Inc.

* Set the strategy for all AMSOIL web properties including, new property creation, overall messaging, content, and the relationship between various properties focused on driving best-in-class user experience
* Lead major website initiatives involving collaborative teams including, design services, development, IT, demand generation, marketing, and others
* Drive customer acquisition and grow sales by continually enhancing SEO, SEM and marketing automation capabilities
* Ensure an excellent digital user experience by utilizing best practices in technology, customer-centric design, content, navigation, functionality, web development, testing, monitoring and targeting and optimization
* Develop and execute a roadmap of immediate tactical improvements and long-term strategic website enhancements
* Proactively identify digital technology innovation and growth opportunities, build business cases, gain buy-in, and execute plans to increase site traffic and sales
* Manage vendor and other third party relationships, negotiate pricing and ensure accountability for all service agreements related to the web and digital environments
* Direct and manage all staff related activities including; recruitment and selection, supervision, scheduling, coaching and development, performance evaluation, conflict resolution and disciplinary actions

What Does A Director Of Digital Strategy Do At Hewlett Packard Enterprise Company

* Collaborate with Portfolio Marketing and Experience teams on developing and executing digital campaigns
* Understand and leverage analytics data to optimize and build stronger campaigns.
* Manage and execute integrated search (SEO) for HPE, by BU and by product.
* Analyze and assess the performance of campaigns, and translate quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
* Communicate regularly with stakeholders and prepare reports to help them understand performance – not just the numbers, but what the numbers mean for their business
* Successfully manage day-to-day client interactions and seek out opportunities to increase satisfaction and deepen relationships.
* Proactively implement strategy work plans, revising as needed to meet changing needs and requirements.
* Dive deep into data and create effective stories that help demonstrate value and drive projects forward.
* Prepare monthly/quarterly client reports and provide new and creative recommendations for improvements and best practice solutions.
* Be the digital expert so our internal partners and external agencies know that they can and should go to you for all of their purchasing and services inquiries.
* Stay up-to-date with changing technology and work with UX, Publishing and Development about for how to best leverage the latest technological developments.
* Field questions and manage escalations.
* Develop detailed strategy documentation
* Identify opportunities to improve and streamline process so we can produce better work while improving efficiency.
* Education and Experience
* BA or BS in Marketing or related field; MBA preferred.
* years of experience in digital marketing is required
* Deep passion for using data to improve marketing effectiveness
* Proven effective communication skills.
* years marketing, market research and project management or operational experience.
* Experience in Marketing systems such as MRM or CRM applications.
* Advanced statistics background preferred for analytical positions (advanced degree preferred) in mathematics, statistics, econometrics, or related degree with deep research background for analytics roles.
* Prior experience in managing direct reports.
* Knowledge and Skills
* Expert knowledge in interactive marketing, web marketing and/or ecommerce.
* Knowledge and experience in two or more interactive techniques: chat marketing, search engine marketing and optimization, podcasting and blogging.
* Proven experience leading, driving and measuring virtual teams toward common goal.
* High levels of tact and diplomacy.
* Fine-tuned consultative skills.
* Agency and budget management.
* Excellent writing, editing and oral communications skills.
* Ability to interact with all levels of the company top to bottom, including most senior company management.
* Mastery knowledge of marketing principles, practices, tactics and tools.
* Mastery knowledge of Marketing fundamentals, lifecycle, marketing mix and knowledge management.
* Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams.
* Excellent negotiating and change management skills.
* Ability to interface effectively with senior executive management and demonstrate functional disciplines/knowledge.
* Excellent influencing, consensus-building and conflict resolution skills.
* Excellent operational skills with financial/business acumen and strategic mindset.
* Job:
* Marketing
* Job Level:
* Director
* Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.
* HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.
* Hewlett Packard Enterprise
* Technology innovation that fosters business transformation.
* We Are In the Acceleration Business
* We help customers use technology to slash the time it takes to turn ideas into value.
* In turn, they transform industries, markets and lives.
* Some of our customers run traditional IT environments.
* Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure.
* Many rely on a combination of both.
* Wherever they are in that journey, we provide the technology and solutions to help them succeed.
* Standards of business conduct (SBC):
* The Hewlett Packard Enterprise Standards of Business Conduct (SBC) embody the fundamental principles that govern our ethical and legal obligations to Hewlett Packard Enterprise.
* They pertain not only to our conduct within the company but also to conduct involving our customers, channel partners, suppliers and competitors.
* Read more about how we win the right way.
* Equal Opportunity Employer (EEO):
* Hewlett Packard Enterprise provides equal employment opportunity to any employee or applicant without regard to sex, gender, color, race, ethnicity, religion, creed, national origin, ancestry, citizenship, age, marital status, sexual orientation, gender identity and expression, physical or mental disability, medical condition, pregnancy, protected veteran status, uniformed service status, familial status, genetic information, political affiliation, or any other characteristic protected by federal, state, or local law.
* Please click here: Equal Employment Opportunity.
* If you’d like more information about your EEO right as an applicant under the law, please click here: Equal Employment Opportunity is the Law
* Equal Employment Opportunity is the Law
* Supplement
* Accessibility
* Hewlett Packard Enterprise is committed to working with and providing reasonable accommodation to qualified individuals with physical and mental disabilities.
* If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail global_talent_acquisition@hpe.com

What Does A Director Of Digital Strategy Do At Center for Popular Democracy

* Serve as lead digital strategist or oversee the lead digital strategist for all of CPD’s issue campaigns.
* Set goals with campaign directors and develop strategies and tactics to deliver results.
* Develop the larger narrative for CPD’s online audience by developing a long-term content strategy and email calendar.
* Tie the threads together from multiple issue campaigns to form a cohesive message about economic and racial justice.
* Supervise, mentor, train, and develop senior and entry-level digital staff while ensuring a collaborative and supportive environment.
* Build relationships with leadership internally, among staff and leadership at our network of partner organizations, and with progressive allies.
* Write urgent issue emails, web copy, and social media posts, and review the copy of senior and entry-level digital staff.
* Manages all aspects of online campaigning at CPD, including (but not limited to) making campaign plans; writing content for email and websites; coordinating with graphic designers and video producers on content; and managing production of web ads, as needed.
* Oversees costs associated with online strategies.
* Compares emerging technology and vendors with existing systems.
* Works with internal and external stakeholders on the integration of online strategy, content, and technology to advance campaign goals.
* Analyzes and reports on metrics for campaigns; works to consistently improve relevant metrics.
* Monitors the latest news in CPD’s issue areas; looks for opportunities for online activism.
* Performs other duties as required to support CPD and its mission

What Does A Director Of Digital Strategy Do At Sanofi Group

* Monitor, analyze, and project development of the rapidly expanding digital health market, including:
* Track trends in funding, products, new market segments
* Analyze strategies, actions, investments of competitors/players (pharma, devices, tech, providers)
* Update/further develop scenarios for market development
* Identify opportunities and threats for Sanofi
* Discuss this analysis with digital initiative leaders
* Further develop competitive digital strategies for Sanofi.
* In response to opportunities and threats identified above, and/or specific business demand, lead in- depth strategy projects: assemble cross-functional team; develop hypotheses; conduct qualitative and quantitative analysis; propose recommendations
* Support digital initiative teams and business development on specific issues; for example: map technology/competitive landscapes in key areas; develop ideas for strategic partnerships/M&A
* Track progress in implementing the digital strategy
* Finalize KPIs and targets in conjunction with digital initiative leaders
* Compile quarterly view of implementation progress: track qualitative achievements and quantitative KPIs
* Draft reports for key decision-makers including the Executive Committee and the Board
* Communicate the impact of digital initiatives internally
* Build small team of high-performing digital strategists to conduct this work

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How To Become A Director Of Digital Strategy

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Digital Strategy jobs

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Director Of Digital Strategy Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Ukrainian

  • Czech

  • Mandarin

  • Slovak

  • Cantonese

  • Russian

  • Polish

  • Italian

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Director Of Digital Strategy

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Real Director Of Digital Strategy Salaries

Job Title Company Location Start Date Salary
Citi Global Head of Digital Strategy Citigroup Technology, Inc. New York, NY Jan 01, 2014 $400,000
Director, Digital Strategy Advance Magazine Publishers Inc. DBA CONDÉ Nast New York, NY Jan 27, 2014 $215,000
Head of Digital Strategy Avnet, Inc. Phoenix, AZ Aug 26, 2016 $200,000
Director of Digital Strategy & Analytics Ringcentral, Inc. Belmont, CA Nov 21, 2016 $190,000
Director of Retail Digital Pharmacy Strategy & Program Devel CVS Pharmacy, Inc. Woonsocket, RI Feb 23, 2015 $180,000
Head of Digital Strategy Avnet, Inc. Phoenix, AZ May 12, 2016 $160,000
Director, Digital Strategy BBDO USA LLC New York, NY Jul 09, 2014 $160,000
Head of Digital Strategy Spring Studios New York LLC New York, NY Jan 31, 2014 $150,000 -
Director, Digital Communication Strategy Deep Focus Inc. New York, NY Sep 25, 2015 $140,000
Director, Digital Strategy & Business Development The Univision Network Limited Partnership Miami, FL Oct 01, 2014 $140,000
Director, Digital Strategy The University of Southern California Los Angeles, CA Jan 04, 2016 $135,660
Director, Digital Strategy Rokkan Media LLC New York, NY Aug 08, 2011 $135,000
Director, Digital Strategy Burson-Marsteller LLC Washington, DC Sep 04, 2013 $130,000
Director, Digital Strategy Burson-Marsteller LLC New York, NY Apr 01, 2013 $130,000
Director, Digital Strategy Burson-Marsteller LLC Washington, DC Apr 09, 2013 $130,000
Assoc. Director, Digital Media Client Strategy & Mgmt Merkle Inc. San Francisco, CA Oct 15, 2014 $128,671
Director, Digital and Brand Strategy Adaptly, Inc. New York, NY Nov 19, 2012 $120,000
Director, Digital Strategy Merkle Inc. Pittsburgh, PA Mar 16, 2016 $118,350 -
Head of Digital Strategy Mapperarti USA LLC Del Mar, CA Sep 23, 2014 $116,688 -
Director, Digital Strategy Nbcuniversal Media, LLC New York, NY Aug 10, 2015 $115,000 -
Director, Digital Strategy BBDO USA LLC New York, NY Jul 09, 2012 $115,000
Senior Director of Digital Strategies Story2 LLC New York, NY Apr 01, 2016 $113,400
Associate Director, Digital Media Client Strategy Merkle Inc. New York, NY Sep 30, 2013 $111,000
Director, Global Digital Strategy WPP Group USA Inc. New York, NY Feb 20, 2012 $110,000
Director, Digital Strategy Merkle Inc. Pittsburgh, PA Oct 21, 2016 $107,969

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Top Skills for A Director Of Digital Strategy


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Top Director Of Digital Strategy Skills

  1. New Website
  2. Digital Strategy
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Lead the strategic design and development of new websites to enhance organization s programs.
  • Developed global digital strategy framework for use across five categories and five regions.
  • Develop and execute strategic online marketing plans with budgets over hundreds of thousands of dollars per month on average.
  • Leveraged social media, blogs, email, webinars and trade shows to define HP Cloud's unique value proposition.
  • Formulate content for the web across several disciplines (text, design, video, etc.)

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