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Become A Director Of Digital Strategy

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Working As A Director Of Digital Strategy

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Director Of Digital Strategy Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Digital Strategy

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Digital Strategy jobs

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Average Length of Employment
Digital Director 2.4 years
Head Of Marketing 2.3 years
Digital Strategist 1.6 years
Top Employers Before
Director 4.8%
Top Employers After
Consultant 5.6%
Co-Founder 4.4%
Director 3.3%

Director Of Digital Strategy Demographics

Gender

Male

63.4%

Female

35.6%

Unknown

1.0%
Ethnicity

White

82.6%

Hispanic or Latino

8.5%

Asian

7.0%

Unknown

1.3%

Black or African American

0.7%
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Languages Spoken

Spanish

38.5%

Ukrainian

7.7%

Czech

7.7%

Mandarin

7.7%

Slovak

7.7%

Cantonese

7.7%

Russian

7.7%

Polish

7.7%

Italian

7.7%
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Director Of Digital Strategy Education

Schools

New York University

17.9%

Michigan State University

7.5%

Temple University

6.0%

University of Chicago

6.0%

University of Florida

4.5%

University of Memphis

4.5%

Columbia College Chicago

4.5%

Loyola University of Chicago

4.5%

University of Massachusetts Amherst

4.5%

Rutgers, The State University of New Jersey

4.5%

Columbia University

4.5%

University of Arizona

4.5%

Northwestern University

4.5%

George Mason University

4.5%

State University of New York Oneonta

3.0%

Eastern Michigan University

3.0%

University of Connecticut

3.0%

Vanderbilt University

3.0%

University of Washington

3.0%

Johnson & Wales University

3.0%
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Majors

Marketing

22.4%

Business

17.2%

Communication

9.9%

Management

6.8%

Psychology

6.3%

Journalism

3.6%

English

3.6%

Political Science

3.1%

Computer Science

3.1%

Graphic Design

3.1%

Finance

2.6%

Economics

2.6%

Advertising

2.6%

Computer Networking

2.1%

Writing

2.1%

Computer Information Systems

2.1%

Liberal Arts

2.1%

History

1.6%

Entertainment Business

1.6%

Photography

1.6%
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Degrees

Bachelors

49.4%

Masters

35.7%

Other

9.3%

Certificate

3.3%

Associate

1.1%

Doctorate

1.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Digital Strategy Salaries

Job Title Company Location Start Date Salary
Director, Digital Strategy Advance Magazine Publishers Inc. DBA CONDÉ Nast New York, NY Jan 27, 2014 $215,000
Director of Digital Strategy & Analytics Ringcentral, Inc. Belmont, CA Nov 21, 2016 $190,000
Director of Retail Digital Pharmacy Strategy & Program Devel CVS Pharmacy, Inc. Woonsocket, RI Feb 23, 2015 $180,000
Director, Digital Strategy BBDO USA LLC New York, NY Jul 09, 2014 $160,000
Director, Digital Communication Strategy Deep Focus Inc. New York, NY Sep 25, 2015 $140,000
Director, Digital Strategy & Business Development The Univision Network Limited Partnership Miami, FL Oct 01, 2014 $140,000
Director, Digital Strategy The University of Southern California Los Angeles, CA Jan 04, 2016 $135,660
Director, Digital Stretegy The University of Southern California Los Angeles, CA Apr 01, 2015 $135,660
Director, Digital Strategy Rokkan Media LLC New York, NY Aug 08, 2011 $135,000
Director, Digital Strategy Burson-Marsteller LLC Washington, DC Sep 04, 2013 $130,000
Director, Digital Strategy Burson-Marsteller LLC New York, NY Apr 01, 2013 $130,000
Director, Digital Strategy Burson-Marsteller LLC Washington, DC Apr 09, 2013 $130,000
Assoc. Director, Digital Media Client Strategy & Mgmt Merkle Inc. San Francisco, CA Oct 15, 2014 $128,671
Director, Digital and Brand Strategy Adaptly, Inc. New York, NY Nov 19, 2012 $120,000
Director, Digital Strategy Merkle Inc. Pittsburgh, PA Mar 16, 2016 $118,350 -
$130,000
Director, Digital Strategy Nbcuniversal Media, LLC New York, NY Aug 10, 2015 $115,000 -
$145,000
Director, Digital Strategy BBDO USA LLC New York, NY Jul 09, 2012 $115,000
Senior Director of Digital Strategies Story2 LLC New York, NY Apr 01, 2016 $113,400
Associate Director, Digital Media Client Strategy Merkle Inc. New York, NY Sep 30, 2013 $111,000
Director, Global Digital Strategy WPP Group USA Inc. New York, NY Feb 20, 2012 $110,000
Director, Product Strategy, Digital Channels Corillian Corporation Hillsboro, OR Nov 09, 2016 $109,678 -
$164,431

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Top Skills for A Director Of Digital Strategy

NewWebsiteDigitalStrategyOnlineEmailVideoFacebookInteractiveSeo/SemTwitterContentStrategyROICRMSearchEngineOptimizationBusinessDevelopmentProjectManagementProductDevelopmentInternetYoutubeContentManagementSystemsFinancial

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Top Director Of Digital Strategy Skills

  1. New Website
  2. Digital Strategy
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Lead the strategic design and development of new websites to enhance organization s programs.
  • Developed global digital strategy framework for use across five categories and five regions.
  • Develop and execute strategic online marketing plans with budgets over hundreds of thousands of dollars per month on average.
  • Leveraged social media, blogs, email, webinars and trade shows to define HP Cloud's unique value proposition.
  • Formulate content for the web across several disciplines (text, design, video, etc.)

Top Director Of Digital Strategy Employers

Director Of Digital Strategy Videos

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Marketing Manager Job Description - Outlook Salary with Careers

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