Director of digital strategy vs assistant marketing director

The differences between directors of digital strategy and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and an assistant marketing director. Additionally, a director of digital strategy has an average salary of $122,877, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of digital strategy vs assistant marketing director overview

	Director Of Digital Strategy	Assistant Marketing Director
Yearly salary	$122,877	$55,415
Hourly rate	$59.08	$26.64
Growth rate	10%	10%
Number of jobs	58,971	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director of digital strategy vs assistant marketing director salary

Directors of digital strategy and assistant marketing directors have different pay scales, as shown below.

	Director Of Digital Strategy	Assistant Marketing Director
Average salary	$122,877	$55,415
Salary range	Between $86,000 And $173,000	Between $35,000 And $86,000
Highest paying City	Belmont, CA	San Francisco, CA
Highest paying state	New York	California
Best paying company	Ernst & Young	Moody's
Best paying industry	Health Care	-

Differences between director of digital strategy and assistant marketing director education

There are a few differences between a director of digital strategy and an assistant marketing director in terms of educational background:

	Director Of Digital Strategy	Assistant Marketing Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of digital strategy vs assistant marketing director demographics

Here are the differences between directors of digital strategy' and assistant marketing directors' demographics:

	Director Of Digital Strategy	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 66.9% Female, 33.1%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of digital strategy and assistant marketing director duties and responsibilities

Director of digital strategy example responsibilities.

Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Implement Salesforce CRM, which allow a global customer view for the first time in company history.
Apply SEO techniques that improve both organic and paid search results.
Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
Provide analytic and strategic support including SEO and campaign optimization for several clients.
Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director of digital strategy vs assistant marketing director skills

Common director of digital strategy skills

Digital Marketing, 16%
Digital Transformation, 10%
Digital Strategy, 9%
Project Management, 4%
KPIs, 3%
CRM, 3%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director Of Digital Strategy
Director Of Digital Strategy vs Assistant Marketing Director

Updated January 8, 2025

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