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The differences between directors of digital strategy and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $122,877 average annual salary of a director of digital strategy.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Digital Strategy | Head Of Marketing | |
| Yearly salary | $122,877 | $137,829 |
| Hourly rate | $59.08 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of digital strategy and heads of marketing have different pay scales, as shown below.
| Director Of Digital Strategy | Head Of Marketing | |
| Average salary | $122,877 | $137,829 |
| Salary range | Between $86,000 And $173,000 | Between $93,000 And $203,000 |
| Highest paying City | Belmont, CA | Seattle, WA |
| Highest paying state | New York | Washington |
| Best paying company | Ernst & Young | Meta |
| Best paying industry | Health Care | Media |
There are a few differences between a director of digital strategy and a head of marketing in terms of educational background:
| Director Of Digital Strategy | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and heads of marketing' demographics:
| Director Of Digital Strategy | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |