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The differences between directors of digital strategy and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $122,877 average annual salary of a director of digital strategy.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director Of Digital Strategy | Marketing Vice President | |
| Yearly salary | $122,877 | $177,188 |
| Hourly rate | $59.08 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors of digital strategy and marketing vice presidents have different pay scales, as shown below.
| Director Of Digital Strategy | Marketing Vice President | |
| Average salary | $122,877 | $177,188 |
| Salary range | Between $86,000 And $173,000 | Between $121,000 And $258,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | New York | Oregon |
| Best paying company | Ernst & Young | Coty |
| Best paying industry | Health Care | Retail |
There are a few differences between a director of digital strategy and a marketing vice president in terms of educational background:
| Director Of Digital Strategy | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and marketing vice presidents' demographics:
| Director Of Digital Strategy | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |