Director of digital strategy job description

• Minimum of 3 years of experience working with content across digital channels required. Background in communications, content/digital strategy.
• Self starter/entrepreneurial attitude.
• Nice to have experience with tagging/taxonomy.
• Experience with Adobe Experience Manager.
  
  

Responsibilities:

This role will work closely with product managers, technologists, user experience designers, and a variety of internal stakeholders to deliver a differentiated digital experience that evolves company digital content and personalization strategies across audience-centric touchpoints.

*Proven experience mapping content and organizational goals to audience intent across the client/audience lifecycle.
* Expertise in content development and analytics, combined with an obsession with storytelling and user experience, are critical as they drive enterprise content strategy across company on and

off platform digital channel

touchpoints (paid, earned, and owned.
* Knowledge of the products, systems, and technologies used to ideate, create, publish, deliver, and measure content
* A successful candidate will be a consensus-builder working across functional teams and geographies to solve content problems from all angles: strategically, creatively, technically and philosophically.

Experience:

* Help drive the company towards a differentiated digital client experience, connecting enterprise content goals with a personalized, hyper-relevant ecosystem of digital channels
* Advance our logged-in experience, increasing the value proposition for both the end user and enterprise
* Create content hierarchies, site maps and navigational models that are aligned with the defines and/or expected user experience and business requirements
* Guide designers and technologists in delivering a digital experience indicative of an iconic brand

Strategy:

* Contribute and maintain content requirements, guidelines voice & tone, and site information architecture
* Lead efforts to optimize the ideation, production, distribution, and analysis of enterprise content
* Work with product teams to identify business requirements for an enterprise content technology platform
* Ensure global content strategy is aligned with brand standards and organizational goals
* Drive consensus and local alignment across the company network
* Inform how privacy regulations impact digital experience, pivoting content strategy to drive desired user behaviors while protecting the organization from risk

Qualifications:

* Minimum of 3 years working with content across digital channels
* Understanding of user experience principles and product experience, with a high level of comfort working side-by-side with experience designers, from UX to UI, to service design
* Passion for content and storytelling, helping to make the intangible tangible
* Demonstrated ability to lead, motivate, and influence a myriad of cross-functional teams
* Understanding of content taxonomies and user personas
* Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
* Experience in B2B marketing, professional services industry is a plus

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.

The Associate Director, Medical Digital Strategy and Innovation will be responsible for the direction and management of digital strategy, effectiveness and innovation initiatives supporting US Medical Affairs and Research & Development. The Director will drive growth and innovation through digital transformation, development of new products and execution of tactics through broad scientific expertise and strategic leadership, championing new approaches to identify and resolve complex and critical Medical Affairs challenges and opportunities. This individual will collaborate with US and Global and Medical Affairs colleagues and key cross-functional teams including Information Technology, Research and Development, Global Value & Access, and Marketing to develop and drive the adoption and implementation of both internal and external facing digital initiatives with a lens to the future establishing an ecosystem for value-based innovation.
Essential Functions

Assess innovative digital tools and platforms informed by analytics and big data, (e.g., AI, new data generation resources, etc.) to build a technology capability stack to inform and connect with both internal and external stakeholders improving outcomes and interactions. Drive digital initiatives ensuring successful evaluation, execution, and optimization. Identify innovative ways to inform healthcare awareness, adoption, and utilization of digital initiatives. Develop, lead, and execute innovative digital strategies and studies to advance value-based decision-making and improve system efficiency and quality, for internal and external stakeholders. Collaborate closely with the Global and Regional teams to develop an internal and external facing US medical affairs digital strategy.

This includes collaboration with clinical development and other internal stakeholders to enhance the use of advanced data analytics.
Collaborate with tech companies to leverage their core expertise in digital science. Investigate innovative digital opportunities that support appropriate healthcare professionals use of Eisai products and investigational programs. Lead strategic discussions with partners and alliances to identify and analyze emerging technologies, trends and opportunities for their potential to disrupt existing capabilities, digital and transformation strategies; stay in touch with an ever changing technological environment and serve as the lead to explore and understand the type and extent of new growth opportunities. This includes the following:Link and analyze big data via machine learning platforms to inform internal strategic decisions Create robust medical insight-generation processes, collection, and analysis to support current and future internal strategies. Collaborate with Global and Regional teams to identify and leverage insights gained from digital analytics to understand and inform the decisions of individual HCPsImproved ability to quantify and analyze insights informing strategy and research.Collaborate with field medical team to determine communication channels for field medical to deliver Thought Leader content digitally and to provide virtual reality and adaptive training for field medical teams. This includes the following:Provide field medical with digital platforms to support pre-call planning through thought leader (TL) / digital opinion leader (DOL) mapping, KOL/DOL profiling, virtual engagement and advisory boards Develop more personalization capabilities to understand and deliver tailored engagement to physicians and patients across their entire journey, tailoring interactions to the specific HCPCreate additional digital sources of medical education for HCPs such as portals for scientific education and AE management. Create more opportunities for thought leaders (TL) to engage via online interactive education sessions Establish new key performance indicators (KPIs) and design thinking with tracking and reporting at the global level Develop more personalization capabilities to understand and deliver tailored engagement to physician and patients across their entire journey, tailoring interactions specifically to the specific HCP.Determine medical impact at individual provider level, including use of test-and learn dynamics to understand the most helpful activities, while modes of engagement are also continuously refined at the level of the individual physician.Ensure operational excellence through evaluation, management and oversight of new value added digital initiatives within budget and adhering to digital governance, legal, compliance and regulatory standards.

Requirements
Advanced scientific terminal degree (MD, PharmD, PhD) preferred Minimum of 7 years relevant scientific experience and a minimum of 5 years of pharmaceutical industry experience Knowledge and experience of current & future Eisai areas of therapeutic interest (preferred) Digital innovation experience and past success bringing new disruptive technologies to the forefront while driving a digital innovation agenda Analytical mindset and data oriented with the ability to distill complex topics in a timely, effective manner.Candidate should have a high degree of creativity in developing new approaches, processes and methodologies that meet the needs of multiple stakeholders.Excellent written, verbal, communication and presentation skills with a strong scientific background and pharmaceutical knowledge and experience with Medical Affairs systems Strong interpersonal and problem-solving skills with an independent work ethic and the ability to work with a diverse set of stakeholders to meet objectives and inform strategy including all levels of management Team player who is willing to teach and bring others along the journey while partnering with cross functional partners including digital vendors Ability to work in a fast-paced environment, multi-task, self-prioritize, think critically, analyze situations, and adapt to change to achieve goals Attention to detail, committed follow-through, and project management are essential attributes for this role Thorough understanding of the pharmaceutical corporate environment and experience partnering with cross functional teams across R&D and commercial functions Ability to travel as needed to conferences and internal meetings up to 50% of the time

Eisai requires all new hires to be fully vaccinated against COVID-19 and provide valid proof of vaccination as of their start date, to the extent permitted under applicable law. This requirement is a condition of employment at Eisai, and it applies regardless of whether the position is located at an Eisai site, field based or is fully remote. If you are unable to receive the vaccine for qualifying medical reasons (including pregnancy-related), or religious reasons (sincerely held religious beliefs), you will have an opportunity to request a reasonable accommodation

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Eisai requires all new hires to be fully vaccinated against COVID-19 and provide valid proof of vaccination as of their start date, to the extent permitted under applicable law. This requirement is a condition of employment at Eisai, and it applies regardless of whether the position is located at an Eisai site, field based or is fully remote. If you are unable to receive the vaccine for qualifying medical reasons (including pregnancy-related), or religious reasons (sincerely held religious beliefs), you will have an opportunity to request a reasonable accommodation.

Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.

Eisai Inc. participates in E-Verify. E-Verify is an Internet based system operated by the Department of Homeland Security in partnership with the Social Security Administration that allows participating employers to electronically verify the employment eligibility of all new hires in the United States. Please click on the following link for more information:

Right To Work
E-Verify Participation

US-VA-Charlottesville

Type: Regular Full-Time
# of Openings: 1
Category: Sales & Marketing
Commonwealth Senior Living

Overview

The Director of Marketing and Digital Strategy is responsible for planning, development and implementation of the Company's marketing strategies, marketing communications, and public relations activities. He or She will oversee development and implementation of digital strategies, support materials and collateral for direct and indirect sales efforts. This position directs the efforts of marketing, communications and public relations resources and coordinates at the strategic and tactical levels with Regional Vice Presidents, Sales Specialists and Community Teams to develop and execute Quarterly Revenue Plans. He or She is a Culture Ambassador! They model the core values of the company personally, leading by example, and ensure all team members always exemplify the core values of the company:

• We Care About People
• We Do the Right Thing
• We are Passionate, Have Fun, and Celebrate Success
• We Speak Up! It's Our Responsibility
• We Take Ownership and Add Value
• We are Respectful

Benefits:

• Employee Referral Bonus Program
• Medical, Dental, Vision, Life Insurance, and Health Savings Accounts
• 401k available to all Commonwealth Senior Living associates
• Tuition Reimbursement and Grant
• Employee Assistance Fund
• Ability to grow your career/advance your career

Qualifications

• Bachelor's or post graduate degree in Marketing, Business, Digital Strategy, Communications or related field.
• Minimum of five (5) years marketing experience including website maintenance, or two (2) or more years in relatable industry specific role.
• Proven ability to develop and execute strategic and comprehensive marketing/revenue plans.
• Demonstrated ability to train, coach and mentor home office Sales & Marketing associates as determined.
• Dynamic, creative personality with the ability to innovate the drive to produce superlative results.
• Strong communications, planning, and organizational skills.
• Excellent ability to manage multiple tasks and prioritize activities.
• Experience in social media strategy, email marketing, and lead generation.
• Maco and micro level analytics, root cause analytics and ROI reporting creation.
• Occasional Travel.

Commonwealth Senior Living is a recognized leader in senior living, employing around 2,000 associates, and is a four consecutive year recipient of the Great Place to Work certification!

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