Automatically apply for jobs with Zippia

Upload your resume to get started.

Director of digital strategy skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Joe Moore Ph.D.,

Dr Rick Baldwin

Below we've compiled a list of the most critical director of digital strategy skills. We ranked the top skills for directors of digital strategy based on the percentage of resumes they appeared on. For example, 15.6% of director of digital strategy resumes contained digital marketing as a skill. Continue reading to find out what skills a director of digital strategy needs to be successful in the workplace.

15 director of digital strategy skills for your resume and career

1. Digital Marketing

Here's how directors of digital strategy use digital marketing:

Devised social/digital marketing strategies that continue to influence company's overall marketing plan.
Developed and executed compelling digital marketing initiatives for original programming and products.

2. Digital Transformation

Here's how directors of digital strategy use digital transformation:

Develop and implement the function-specific process changes associated with digital transformation.
Consulted on multiple change initiatives, including digital transformation for business development.

3. Digital Strategy

Digital strategy refers to using technology to improve business performance, including creating new products. It involves the direction an organization will take to create a unique competitive environment in the market.

Here's how directors of digital strategy use digital strategy:

Managed and implemented an aggressive digital strategy to increase content distribution and grow digital revenue.
Lead digital strategy and development on a cross-functional team for Philadelphia-area B2B advertising agency.

4. Project Management

Here's how directors of digital strategy use project management:

Oversee the project management of Agency-wide digital initiatives and serve as an in-house expert and lead educator on new interactive developments.
General Manager for all operations, including product and audience development, project management and content development.

5. KPIs

Here's how directors of digital strategy use kpis:

Work closely with VEVO Research to determine actionable KPIs for various teams to deliver.
Analyzed industry trends and established KPIs for new mobile and tablet initiatives.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of digital strategy use crm:

Implemented Salesforce CRM, which allowed a global customer view for the first time in company history.
Directed DBA, CRM, targeting, segmentation, marketing, and analytics.

Choose from 10+ customizable director of digital strategy resume templates

Build a professional director of digital strategy resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your director of digital strategy resume.

7. Content Strategy

Here's how directors of digital strategy use content strategy:

Developed editorial process and content strategy for Asia Society's 11 global centers featuring blogging, extensive live and on-demand video.
Established new editorial process and content strategy for Asia Society's 11 centers worldwide including extensive live and on-demand video.

8. Digital Channels

Here's how directors of digital strategy use digital channels:

Provided thought leadership across all digital channels, tactics and creative best practices for media partners.
Architected brand-wide strategic initiatives and multi-year roadmaps across digital channels.

9. User Experience

Here's how directors of digital strategy use user experience:

Provided leadership and expertise in user experience architecture and interaction design for integrated marketing initiatives.
Conceptualized and standardized user experience by introducing navigation and content standards throughout site.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of digital strategy use market research:

Conducted market research using online services, focus group data, surveys through the evaluation of testing key messages and strategies.
Led re-design and development of existing B2C websites and experiences based on rapid customer/market research, testing, and feedback.

11. Email Marketing

Here's how directors of digital strategy use email marketing:

Instituted email marketing for the 1st time in the company's history, resulting in six figure profits per year.
Provide strategic direction and assistance with email marketing for campaigns and produce nine e-newsletters and two print newsletters.

12. Emerging Technologies

Here's how directors of digital strategy use emerging technologies:

Optimized and innovated upon our digital media products, monitored performance, and identified enhancement opportunities based on emerging technologies.
Continued exploration of emerging technologies through 3rd party service vendors to further improve website functionality and marketability.

13. ROI

Here's how directors of digital strategy use roi:

Established digital standards for the firm and overhauled reporting to focus on ROI and align with strategic imperatives of the business.
Delivered high value work for all clients, generating significant (200%+) ROI in several cases.

14. Integrated Marketing

Here's how directors of digital strategy use integrated marketing:

Developed integrated marketing strategy to bring awareness to the Vermont organ and tissue donor registry at www.DonateLifeVT.org.
Established successful digital/integrated marketing/branding strategies.

15. Client Facing

Here's how directors of digital strategy use client facing:

Oversee all software production operations for client facing applications, as well as identifying market trends.
Created Billing System strategy which led to patient and client facing web applications.

5 Director Of Digital Strategy resume examples

Build a professional director of digital strategy resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your director of digital strategy resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Directors Of Digital Strategy find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of digital strategy resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What director of digital strategy skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What technical skills for a director of digital strategy stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

What soft skills should all Directors of digital strategy possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of director of digital strategy skills to add to your resume

The most important skills for a director of digital strategy resume and required skills for a director of digital strategy to have include:

Digital Marketing
Digital Transformation
Digital Strategy
Project Management
KPIs
CRM
Content Strategy
Digital Channels
User Experience
Market Research
Email Marketing
Emerging Technologies
ROI
Integrated Marketing
Client Facing
Business Development
Content Management

Digital Products
Facebook
UI
Internal Stakeholders
Channel Marketing
Twitter
Marketing Campaigns
WordPress
Digital Solutions
Product Development
Web Development
Direct Reports
Salesforce
Visualization
Strategic Direction
Digital Campaigns
Customer Engagement

HTML
Social Media Marketing
Client Relationships
Account Management
Content Marketing
B Testing
Strategic Thinking
CMS
Paid Search
Strategic Plan
Brand Marketing
Brand Development
Email Campaigns
Linkedin
Lead Generation

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs