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Top Director Of Digital Strategy Skills

Below we've compiled a list of the most important skills for a Director Of Digital Strategy. We ranked the top skills based on the percentage of Director Of Digital Strategy resumes they appeared on. For example, 20.6% of Director Of Digital Strategy resumes contained Digital Strategy as a skill. Let's find out what skills a Director Of Digital Strategy actually needs in order to be successful in the workplace.

The six most common skills found on Director Of Digital Strategy resumes in 2020. Read below to see the full list.

1. Digital Strategy

high Demand
Here's how Digital Strategy is used in Director Of Digital Strategy jobs:
  • Managed and implemented an aggressive digital strategy to increase content distribution and grow digital revenue.
  • Provided digital strategy consulting on website redesign projects and post-launch strategy/maintenance clients.
  • Partnered with digital technology team to develop comprehensive digital strategy for Bank.
  • Established practice area specializing in digital strategy and marketing.
  • Provided digital strategy that drove customer recommendations and development.
  • Developed digital strategy to secure sales and drive awareness of brand during the special enrollment period for individual health plans.
  • Led to the purchase and installation of new software designed to directly support the organization s digital strategy objectives.
  • Established and oversee the digital strategy team for the VALIC brand within AIG Life & Retirement.
  • Provided digital strategy consulting expertise to a client portfolio of 13 non-profit and association clients.
  • Hired by 3Q Digital as contract strategist within the newly formed digital strategy practice.
  • Developed global digital strategy framework for use across five categories and five regions.
  • Led Global Digital Strategy for $36B global snacking company.
  • Managed $500K budget and crafted long-term digital strategy.
  • Reed Exhibitions - Norwalk, Connecticut Spearheading digital strategy for a newly created department spanning North America and South America.

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2. Project Management

high Demand
Here's how Project Management is used in Director Of Digital Strategy jobs:
  • Improved internal efficiency and management of external multinational teams by creating and applying standard project management processes across all projects.
  • Leveraged project management, cross-functional team building, and technical expertise to deliver major initiatives under tight, overlapping schedules.
  • Provided research design and project management on post-launch analysis, satisfaction improvement and dealer performance programs.
  • Collaborated with corporate IT Solutions team to develop proprietary creative project management system and asset delivery.
  • Directed $1 million marketing strategy including agency and project management, digital and consumer relationship marketing campaigns.
  • Executed project management tasks to design a revolutionary software product for golf course management industry.

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3. Content Marketing

high Demand
Here's how Content Marketing is used in Director Of Digital Strategy jobs:
  • Developed go-to-market strategy for product development, product merchandising, market research and content marketing for all market offerings.
  • Guided content marketing strategy and supported creation of innovative media content partnerships to amplify reach and drive customer engagement.
  • Developed and executed content marketing strategy and process which includes development framework for lead-gen as well as thought leadership content.
  • Managed content marketing strategy, editorial calendar, and website administration for multiple campaigns.
  • Cultivated content marketing strategy to position Heartland as a thought leader and developed audience personas.
  • Developed content marketing strategy, authored researched and targeted articles.

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4. Product Development

high Demand
Here's how Product Development is used in Director Of Digital Strategy jobs:
  • Led product development and launches for new and existing platforms.
  • Directed all marketing activities, devised niche product development strategies and national branding campaigns for large national and start-up organizations.
  • Delivered industry analysis and competitive assessments to help clients identify unique and credible product development and brand positioning territories.
  • Engaged in exploratory marketing research in partnership with new product development engineering team to identify development opportunities.
  • Executed organizational change involving three work streams - strategic planning, strategic marketing and product development management.
  • Provided consumer insights to product development and operational delivery for strategic differentiation of products and services.

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5. Business Development

high Demand
Here's how Business Development is used in Director Of Digital Strategy jobs:
  • Led business development and client success planning.
  • Worked closely with the President and CEO on business development and increased monthly billables each month of employment.
  • Contributed to business development activities by developing financial models that drove product licensing, acquisition, and co-commercialization deal negotiations.
  • Developed and executed strategies, programs and initiatives to drive business development and increase customer acquisition, foster loyalty and retention.
  • Developed and managed relationships with manufacturers, distributors, and vendors as needed to achieve business development objectives.
  • Established a Business Development team to centralize and standardize reporting and analysis, project management and process governance.

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6. User Interface

high Demand
Here's how User Interface is used in Director Of Digital Strategy jobs:
  • Collaborated with creative agencies to enhance brand positioning and user interface for better user experience.
  • Co-developed patent pending user interface components for delivering unstructured information in a series of cards and stacks.
  • Designed user interface and led industrial design in connected health device programs.
  • Collaborated with appropriate teams to drive user interface enhancements that consisted of page flow, design, and content.
  • Led review and approval of all creative, technical, and user interface design & testing.
  • Led the development team in charge of the web and mobile user interfaces creation.

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7. ROI

high Demand
Here's how ROI is used in Director Of Digital Strategy jobs:
  • Established digital standards for the firm and overhauled reporting to focus on ROI and align with strategic imperatives of the business.
  • Delivered high value work for all clients, generating significant (200%+) ROI in several cases.
  • Introduced micro-targeted campaign email strategy generating an average 30% click through rate with positive and immediate ROI.
  • Launched and manage Facebook engagement ads and Twitter promoted account advertisement to grow followers and calculate ROI.
  • Surpassed client ROI goals on more than one all-digital Land O Lakes campaign; ROI 2+ to 1.
  • Provided POVs and ROI-considerations internally and externally regarding new platforms and technologies.
  • Worked with data analysts to ensure KPIs and ROI were consistently in line with Tego's goals and targets.

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8. CRM

high Demand
Here's how CRM is used in Director Of Digital Strategy jobs:
  • Re-imagined the core customer journeys to support new digital strategy: transform CRM by using data & new interactive tools.
  • Implemented Salesforce CRM, which allowed a global customer view for the first time in company history.
  • Directed DBA, CRM, targeting, segmentation, marketing, and analytics.
  • Orchestrated training of sales staff on the Saleforce CRM and responsible for Salesforce reporting.
  • Designed and implemented workflows for a 3 person sales team using Salesforce CRM.
  • Administered of the Salesforce CRM, managing all users, created workflows, and providedtraining and support to the sales team.

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9. Kpis

high Demand
Here's how Kpis is used in Director Of Digital Strategy jobs:
  • Created an interactive and agile operation driven by data analysis of KPIs to provide the best overall user/fan/customer experience.
  • Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
  • Produced systems-generated regional scorecards for key performance indicators (KPIs).
  • Monitored executive level KPIs for proper reporting and measurement.
  • Developed KPIs for evaluating performance.
  • Interpreted data and monitored KPIs from across many platforms and teams to discover new trends & uncover potential issues.

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10. Market Research

high Demand
Here's how Market Research is used in Director Of Digital Strategy jobs:
  • Conducted market research using online services, focus group data, surveys through the evaluation of testing key messages and strategies.
  • Conducted market research and landscape studies for various programs including Target Canada Volunteerism, Win/Key Market Education Landscape and Philanthropy Landscape.
  • Maintained industry knowledge; conducted market research and competitive assessments, while generating product ideas and constructing product concepts.
  • Performed market research and analysis on attractiveness of new markets and provided recommendations on specific opportunities to pursue.
  • Conducted extensive market research on market trends in the digital market emphasizing wide-format digital printer and aftermarket ink sales opportunities.
  • Coordinated market research activities, maintained competitor information, and managed product/service development and pricing strategy.

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Jobs With Trending Skills

11. Digital Solutions

high Demand
Here's how Digital Solutions is used in Director Of Digital Strategy jobs:
  • Collaborated with clients and account team to interpret interactive needs and recommend digital solutions.
  • Consulted on various projects with national accounts demonstrating the low total cost of ownership on digital solutions.
  • Served as a key member of executive team developing sales strategies for both print and digital solutions.
  • Created customized, cross-site digital solutions to provide clients with increased exposure and to generate additional sales.
  • Assisted in launching DBC Digital Solutions - the newest addition to Dick Broadcasting Company, Inc.
  • Introduced and implemented new digital solutions internally and for clients to increase exposure and branding.

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12. Web Content

high Demand
Here's how Web Content is used in Director Of Digital Strategy jobs:
  • Assisted with marketing literature development and web content.
  • Collaborated in conceptualization of design and web content development.
  • Conceptualized and implemented Marketing protocols, online advertising and web content.
  • Managed web content in Microsoft SharePoint application.
  • Managed team of Web Producers, Web Content Editors, Web Designers, Front-end Developers and Web Metrics Analysts.
  • Reduced overall cost per lead by 50%, leveraged expert web content to convert more prospects online at lower cost.

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13. Facebook

high Demand
Here's how Facebook is used in Director Of Digital Strategy jobs:
  • Developed social media platforms to support customer service strategy, focusing on Google+, Facebook and Twitter.
  • Supervised social media campaigns to grow Facebook fan base.
  • Extracted user demographics with Google Analytics and Facebook Insights to assist in data-driven decisions for nationwide educational workshop tour opportunities.
  • Conceived innovative activations, including online book launch parties and Twitter and Facebook Q&A chats.
  • Launched and maintained Facebook, Twitter, YouTube, and Flickr accounts including several consumer brands.
  • Optimized and managed Adwords, Facebook, Outbrain, and Taboola advertising campaigns.

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14. Email Campaigns

high Demand
Here's how Email Campaigns is used in Director Of Digital Strategy jobs:
  • Developed reporting for email campaigns, lead source performance and promotional results that enabled consistent analysis and improvement to ongoing campaigns.
  • Developed and executed email campaigns consisting of over 400,000 consumers segmenting Professional and Consumer targets.
  • Developed email campaigns and maintained blog to foster customer communications.
  • Coordinated post-launch social and email campaigns to encourage registrations.
  • Designed and distributed weekly email campaigns.
  • Skilled at both traditional promotional email campaigns and related segmentation, and trigger-based campaigns linked to customer transaction activities.

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15. Digital Products

average Demand
Here's how Digital Products is used in Director Of Digital Strategy jobs:
  • Trained sales teams to sell new digital products and offerings.
  • Negotiated participation between multiple departments to produce digital products in a breaking news environment.
  • Achieved #26 ranking out of 352 sales representatives nationally for total new sales in digital products.
  • Provided leadership and social email, and B2B expertise in the development of profitable, market-leading digital products e-commerce portal.
  • Directed teams that developed two new digital products with over $1 million in first year sales.
  • Launched over 200 print/digital products on time and within budget each year since taking over role.

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16. Twitter

average Demand
Here's how Twitter is used in Director Of Digital Strategy jobs:
  • Initiated the effort to pursue Twitter and Social Media channels for content distribution and client access.
  • Implemented a content sharing schedule for client s Twitter and increased tweet impressions from 7.8k to 12k in 2 months.
  • Directed interactive presentations for regional sales teams on the importance and benefits of social media focusing on LinkedIn and Twitter.
  • Increased social followers across FB, IG, and Twitter from under 1,000 to over 15,000.
  • Increased the Twitter following of a national trade show by 32% within 2 months.
  • Directed Corporate Social Media presence (on Google+, Twitter, and LinkedIn).

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17. Strategic Direction

average Demand
Here's how Strategic Direction is used in Director Of Digital Strategy jobs:
  • Represented CIS in cross-functional Biscuit councils that set strategic direction and guide optimized tactical implementation.
  • Provided strategic direction on how financial data was incorporated in all products.
  • Developed team objectives and provided strategic direction for staff.
  • Developed new initiatives to support strategic direction.
  • Collaborated with division managers to ensure strategic direction and message.
  • Contributed to the strategic direction of the company post-acquisition by leading strategic planning across all lines of business 2009-2012.

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18. Direct Reports

average Demand
Here's how Direct Reports is used in Director Of Digital Strategy jobs:
  • Managed Research & Development, Product Management, and User Experience departments with 7 direct reports and 17 indirect reports.
  • Managed team of 58 with 5 direct reports and budget of $8.2M.
  • Managed an 8-person team including three managers with direct reports.
  • Managed six direct reports and eight consulting/agency relationships.
  • Led team of 9 direct reports, agency relationships and a $10MM WW budget covering 70+ countries and 200+ communities.
  • Led 4 direct reports and 8-member CIS Team - including hiring, structuring, assigning responsibilities, developing and coaching.

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19. Key Stakeholders

average Demand
Here's how Key Stakeholders is used in Director Of Digital Strategy jobs:
  • Provided coaching to executive sponsorship to guide the roll out of initiatives across organization and persuading key stakeholders to remain engaged.
  • Collaborated with key stakeholders to deliver company's strategic goals.
  • Communicated activity and results to key stakeholders.
  • Collaborated with senior executives and key stakeholders to develop technologies to execute business initiatives.
  • Created the 2013 marketing plan to achieve 100% new customer revenue growth and gained buy-in from key stakeholders and executives.
  • Reported directly to the President and partnered with Board members, the senior management team, retail customers and key stakeholders.

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20. New Website

average Demand
Here's how New Website is used in Director Of Digital Strategy jobs:
  • Managed internal and external teams to build new websites for NBCU's daytime television shows.

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21. Business Goals

average Demand
Here's how Business Goals is used in Director Of Digital Strategy jobs:
  • Maintained communication with management, and cross-departmentally to ensure marketing activities aligned with business goals.
  • Created a performance-based culture with clearly articulated teams, individual metrics, and accountabilities to meet and exceed business goals.
  • Formulated the department objects, KPI s, and reporting dashboards to ensure deliverability of business goals.

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22. Customer Engagement

average Demand
Here's how Customer Engagement is used in Director Of Digital Strategy jobs:
  • Led social media content strategy for Fiora, leading to the highest customer engagement in the category.
  • Worked closely with marketing team to develop new social media strategy focusing on customer engagement and reducing the lead-to-prospect-to-customer acquisition time.
  • Developed an integrated platform and discovery process that increased customer engagement, drove interactivity and enhanced content creation.
  • Created campaigns that built brand advocacy and increased customer engagement.
  • Planned strategic sales and customer engagement programs.
  • Managed all company customer engagement campaigns.

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23. Web Development

average Demand
Here's how Web Development is used in Director Of Digital Strategy jobs:
  • Directed large-scale web development projects including award-winning homepage redesign.
  • Worked closely with the web development and IT departments to implement website changes, enhance data tracking and improve process flows.
  • Hired and managed 3 employees who assisted in web development, creative, and copy.
  • Managed web development and web creative teams in multiple geographic locations.
  • Expanded the web support group into one of the strongest in the Turner family of web development teams.
  • Managed 15 employees encompassing web development, sales, creative, operations, and social media/marketing talent.

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25. Client Relationships

average Demand
Here's how Client Relationships is used in Director Of Digital Strategy jobs:
  • Fostered client relationships and organic development.
  • Established and maintained client relationships.
  • Managed high level agency and client relationships for programmatic related business.
  • Developed and managed client relationships.
  • Expanded existing client relationships, both to new departments and new product categories.
  • Acquired clients, retained, managed and cultivated client relationships.

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26. Html

average Demand
Here's how Html is used in Director Of Digital Strategy jobs:
  • Introduced opt-in email registration process to support implementation of HTML email campaigns and customized e-surveys.
  • Coded and delivered HTML-based digital newsletters.
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Captured owner buy-in and approval to adopt a CMS site vs. static HTML that saved >$5K.
  • Improved SEO by researching keywords, resolving duplicate content, generating site maps and HTML5 optimization.
  • Developed hands on A/B and MVT experiments in Adobe Target using HTML5, CSS3 and JavaScript.

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27. External Partners

average Demand
Here's how External Partners is used in Director Of Digital Strategy jobs:
  • Managed cross-functional team and internal/external partners to launch an entrepreneurial market network from brand to MVP release.
  • Managed the global rollout of the Novelis brand, and championed this new platform with internal stakeholders and external partners.

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28. Account Management

average Demand
Here's how Account Management is used in Director Of Digital Strategy jobs:
  • Managed a complex front office initiative with goal of restructuring the sales and account management organizations to maximize performance.
  • Led development of strategic branding platforms, content and positioning, client account management and new business development.
  • Managed all aspects of production as well as the account management for JUXT.
  • Established and designed Account Management team and training functional processes.
  • Coordinated cross-departmental business objectives with Sales, Account Management, Finance, and Product.
  • Partnered with Informatics, Clinical Account Management teams to provide pharmacy benefit plan design analysis, cost savings and growth strategies.

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29. SEO

average Demand
Here's how SEO is used in Director Of Digital Strategy jobs:
  • Trained and steered content creators to maximize online visibility and amplify engagement, using SEO best practices.
  • Created SEO strategies responsible for $2 million in revenue per year over the last three years.
  • Ensured positive impact on revenue & conversions, enforced best practices for SEO, brand and social.
  • Developed SEO, search, display, content and mobile strategies to drive conversion and brand preference.
  • Initiated SEO metrics reporting to C Suite staff and monitors keyword viability and search term effectiveness.
  • Managed team for SEO, SEM, Affiliate recruitment and overall B2B site management.
  • Developed methodologies for digital marketing strategy including, SEO, SEM and Social Marketing.
  • Managed SEO and PPC campaigns to support brand awareness and lead generation.
  • Designed and implemented new graphics and structure for Mighty 1090 AM and 105.7 MAX FM properties to improve SEO and usability.
  • Integrated Cloud SEO build + ad hoc SEO projects that resulted in aggregate search traffic boosts.
  • Created and implemented SEO strategy that boosted DMG / Mori Seiki USA website organic search traffic by 42% in 2012..

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30. SEM

low Demand
Here's how SEM is used in Director Of Digital Strategy jobs:
  • Developed advertiser seminar strategy and trained over 200 salespeople and advertisers in online marketing strategies.
  • Evangelized digital branding by conducting seminars, presentations and workshops with agency and client teams.
  • Used existing or created new marketing collateral to build SEM campaign and content.
  • Leveraged oral and written communication skills by generating my own published materials and by developing and improving live seminar presentations.
  • Designed and created a new advertisement reservation system that utilized preexisting data systems, reducing data entry and increasing accuracy.
  • Developed digital marketing strategy through collaboration with Interactive Marketing agencies to execute cost-effective Display and SEM campaigns.

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31. Salesforce

low Demand
Here's how Salesforce is used in Director Of Digital Strategy jobs:
  • Provided marketing automation expertise to clients with the use of Marketo and Salesforce implementations.
  • Prototyped applications in Salesforce Lightning, Jekyll and Keynote.
  • Developed tracking strategy to attribute leads in Salesforce to appropriate campaigns.
  • Managed all aspect of the company's first-ever Partner & Application Finder powered by Salesforce.
  • Reduced lead follow-up time 45% by implementing auto-alerts and 5-Star lead scoring in Salesforce.com.
  • Reconciled Marketo and Salesforce information for data integrity and reporting.

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32. CMS

low Demand
Here's how CMS is used in Director Of Digital Strategy jobs:
  • Assisted in the implementation of Sitecore CMS Atlanta Ballet.
  • Worked within a large scale enterprise level Content Management system (CMS), GoPub.
  • Published via CMS all video player placements, Content Marketing modules and digital products.
  • Handled all website content management and administrative support for 4 brand websites using DNN Content Management System (CMS).
  • Planned and executed all site updates in CMS system, product catalog and promotional system on Silk E-Commerce platform.
  • Rolled out new web CMS to manage all pages as well as provide additional functionality for content publishers.

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33. New Technologies

low Demand
Here's how New Technologies is used in Director Of Digital Strategy jobs:
  • Researched and evaluated new technologies for use in current and future projects.
  • Learned and applied new technologies and workflows quickly as business needs changed.
  • Developed and introduced a technology adoption process designed to help identify, track and communicate new technologies to corporate stakeholders.
  • Produced reports and communicated with internal brand stakeholders on program progress and recommended new technologies that enhanced brand objectives.
  • Increased productivity by 70% with implementation of new technologies and expedited the production process by eliminating redundant and outdated practices.
  • Analyzed existing business systems and recommended new technologies to improve the overall digital marketing technology stack.

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34. Strategic Plan

low Demand
Here's how Strategic Plan is used in Director Of Digital Strategy jobs:
  • Led each meeting and following strategic planning process.
  • Played a significant role in long-term strategic plans toward operational excellence by developing long-range forecasts and maintaining long-range financial plans.
  • Involved in strategic planning to increase quarterly customer satisfaction surveys by analyzing past results and anticipating potential future customer needs.
  • Developed financial models and presentations using stochastic forecasting techniques, which were used for strategic planning and risk assessment.
  • Recruited, developed and supervised a multicultural strategy and marketing team focused on strategic planning and capital investment processes.
  • Provided strategic planning and managed key initiatives including: mergers & acquisitions, consolidations and developed business extensions.

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35. Linkedin

low Demand
Here's how Linkedin is used in Director Of Digital Strategy jobs:
  • Tripled company LinkedIn followers through paid and organic social media activity.
  • Managed over $200,000 annual spend for AdWords search and display campaigns and LinkedIn Sponsored Update and display platforms.
  • Managed a successful LinkedIn group that grew over 100% in one year.
  • Developed first LinkedIn career page to extend employer branding.
  • Led a LinkedIn paid advertising strategy that led to a 294% increase in targeted LinkedIn leads.
  • Devised a LinkedIn content promotion and outreach strategy that connected each principal with their Salesforce list.

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36. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Director Of Digital Strategy jobs:
  • Implemented marketing activities needed to execute strategic direction, including research, competitive analysis, internal/external communications, and sales tools.
  • Performed market/competitive analysis, identifying and recommending new technologies that fill gaps or add value to existing platform technologies.
  • Researched marketing initiatives of existing and potential clients while performing competitive analysis to meet their specific business goals.
  • Created digital repository of 300+ comparable acts, cross-referenced with touring schedules, venues and management competitive analysis and partnership opportunities
  • Supervised all client service initiatives - including direct marketing Initiatives, online advertising campaigns, market research & competitive analysis.
  • Conducted competitive analysis of legacy products and identified areas for improvement to protect against competitive pressures.

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37. B2C

low Demand
Here's how B2C is used in Director Of Digital Strategy jobs:
  • Initiated new (B2C) Business to Consumer developments and media marketing management, significantly increasing brand recognition and profitability.
  • Directed B2C marketing team responsible for customer acquisition, engagement and conversion.
  • Planned, directed and evaluated campaigns to promote each brand and their destinations through both B2B and B2C channels.
  • Executed business strategies across multiple business models to rapidly expand B2C, B2B and D2S services.
  • Created and tested B2C and B2B marketing programs across digital channels, reducing acquisition costs by 31%.
  • Launched Bill Payment Site, a B2C in-house bill payment website that manages 1.1M payments for Ford Credit.

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38. Business Requirements

low Demand
Here's how Business Requirements is used in Director Of Digital Strategy jobs:
  • Prioritized technology development projects; worked with product management team to build business case and define business requirements for these projects.
  • Collected and refined business requirements and functional specifications from varying levels of stakeholders.
  • Developed and defended business requirements for capabilities aimed at increasing conversion rate and average order value.
  • Developed business requirements and reviewed technical specifications to ensure proper alignment.
  • Determined business requirements, project scope and optimal buy/build/partner needs.
  • Captured business requirements and bridged them into IT specifications.

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39. Video Production

low Demand
Here's how Video Production is used in Director Of Digital Strategy jobs:
  • Raised scale of video production, reach and growth through customization.
  • Fulfilled difficult roles in audio and video production both independently and cooperatively on a daily basis.
  • Organized and archived a video shoot in 12 different states using 12 different video production companies.
  • Lowered cost of video productions by decreasing payroll hours through diligent shoot planning.
  • Directed network video production, news and editorial staffs on development of video and written content driven by data.
  • Coordinated active workflow for 2 video production suites, 2 audio facilities and 3 video studio spaces.

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40. Youtube

low Demand
Here's how Youtube is used in Director Of Digital Strategy jobs:
  • Defined video distribution models and YouTube strategy; subscriber base increasing 500+%.
  • Expanded content syndication, partnerships with YouTube, Fora.tv, Apple iTunes U, others.
  • Established content partnerships with YouTube, Fora.tv, Google, Apple, others.
  • Produced the Ebonite YouTube channel comedy mockumentary They Ruined Bowling http://YouTube.com/DaleJenkins165) also used as commercials on ESPN.
  • Developed and executed marketing strategies for YouTube AVOD channels including video programming schedules.
  • Managed company YouTube channel for all commercial marketing promotions.

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41. Content Development

low Demand
Here's how Content Development is used in Director Of Digital Strategy jobs:
  • Fostered strong customer relationships by creating customer-facing website and managing daily Facebook content development/posting in collaboration with digital marketing team.
  • Facilitated messaging and content development for the website and other digital platforms ensuring compliance with branding and messaging guidelines.
  • Managed audience metrics to better inform content development and advertising opportunities.
  • Recommended and directed diverse strategies for content development in accordance with SEO strategies and keywords.
  • Increased sales traffic through digital marketing and social media content development.
  • Managed the entire production process, including content development and creative messaging.

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42. Vendor Relations

low Demand
Here's how Vendor Relations is used in Director Of Digital Strategy jobs:
  • Managed vendor relationships and technology procurement.
  • Managed third party vendor relationships.
  • Managed day-to-day website operations such as, vendor relations, employee recruitment, strategic partner relationships, and 20 member staff.
  • Established and maintained strategic vendor relationships with FireClick, Blue Hornet and Commission Junction.
  • Managed a team of 5 direct reports, freelancers, and all vendor relations.
  • Managed in-house team of 4 and numerous vendor relationships.

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43. Media Planning

low Demand
Here's how Media Planning is used in Director Of Digital Strategy jobs:
  • Managed agency selection/relations, professional trade shows, advertising and media planning.
  • Coordinated all digital media planning and measurement.
  • Owned relationship and strategic management of global media planning and buying agency for offline, digital branding and content efforts.
  • Managed direction for website, social media, creative/production, media planning/buying and advertising strategies.
  • Managed agencies, vendor and internal team relationships, contracts, media planning, budgets, marketing calendars and scheduling processes.
  • Led cross-functional initiatives with the brand team, media planning, digital marketing, and P.R.

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44. Architecture

low Demand
Here's how Architecture is used in Director Of Digital Strategy jobs:
  • Provided leadership and expertise in user experience architecture and interaction design for integrated marketing initiatives.
  • Completed joint RFP process for new content management system and supporting solution architecture for the health plan and hospital system.
  • Led the user experience practice including all information architecture, consumer research, analytics and interaction design.

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45. A/B

low Demand
Here's how A/B is used in Director Of Digital Strategy jobs:
  • Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
  • Created and managed all email marketing programs ensuring implementation, response tracking and campaign performance optimization, including a/b testing.
  • Collected and recorded A/B performance data from digital assets for follow-up investigation and analysis.
  • Conducted interactive A/B multivariate testing to optimize and implement best practice standards.
  • Performed A/B multivariate analysis used to improve marketing initiatives.
  • Created and managed key metrics for A/B testing to optimize traffic and conversion.

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46. Digital Tools

low Demand
Here's how Digital Tools is used in Director Of Digital Strategy jobs:
  • Identified and developed strategic opportunities for digital tools in think-tank settings.

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47. Digital Assets

low Demand
Here's how Digital Assets is used in Director Of Digital Strategy jobs:
  • Developed and implemented marketing automation solutions that leverage current and future digital assets to drive leads and accelerate sales cycle.
  • Managed optimization of social and website content for maximum search engine visibility and implemented all digital assets.
  • Directed and managed outside agencies in creating digital assets for marketing initiatives.
  • Constructed customized digital dashboard providing KPI reporting across all digital assets to key stakeholders.
  • Spearheaded complete overhaul and redesign of corporate website, digital assets, social media and all corporate collateral.
  • Managed the budget, acquisition, production and syndication of digital assets including photography and video.

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48. C-Level

low Demand
Here's how C-Level is used in Director Of Digital Strategy jobs:
  • Interpreted, compiled, analyzed, and presented metrics and made recommendations to C-level and executive management for improvements.
  • Performed core competency analysis and made C-level recommendations for business entry strategy, marketing strategy and product strategy.
  • Delivered high profile presentations to customer organizations, including C-level & executive management.
  • Facilitated in-depth brand explorations with C-level executives to form and creation of original digital branded content.
  • Developed C-level executive reporting and presentations.
  • Cultivated relationships with C-level executives.

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49. Revenue Growth

low Demand
Here's how Revenue Growth is used in Director Of Digital Strategy jobs:
  • Used feedback loop to enhance marketing plans to meet corporate subscriber acquisition and revenue growth goals.
  • Achieved revenue growth of 1200 percent over five years.
  • Promoted to Manager, Revenue Growth.
  • Attained retail revenue growth of +30% in 2014.
  • Augmented existing service delivery plan by providing significant revenue growth in existing and new service offerings.
  • Captured $250 million in incremental revenue growth through design and implementation of detailed Go-To-Market strategy for penetrating key market segments.

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20 Most Common Skill For A Director Of Digital Strategy

Digital Strategy20.6%
Project Management5.8%
Content Marketing3.7%
Product Development3.5%
Business Development3.4%
User Interface3.2%
ROI3.1%
CRM3.1%

Typical Skill-Sets Required For A Director Of Digital Strategy

RankSkillPercentage of ResumesPercentage
1
1
Digital Strategy
Digital Strategy
20.6%
20.6%
2
2
Project Management
Project Management
5.8%
5.8%
3
3
Content Marketing
Content Marketing
3.7%
3.7%
4
4
Product Development
Product Development
3.5%
3.5%
5
5
Business Development
Business Development
3.4%
3.4%
6
6
User Interface
User Interface
3.2%
3.2%
7
7
ROI
ROI
3.1%
3.1%
8
8
CRM
CRM
3.1%
3.1%
9
9
Kpis
Kpis
3%
3%
10
10
Market Research
Market Research
2.2%
2.2%
11
11
Digital Solutions
Digital Solutions
2.2%
2.2%
12
12
Web Content
Web Content
2.2%
2.2%
13
13
Facebook
Facebook
2.1%
2.1%
14
14
Email Campaigns
Email Campaigns
2.1%
2.1%
15
15
Digital Products
Digital Products
2.1%
2.1%
16
16
Twitter
Twitter
2%
2%
17
17
Strategic Direction
Strategic Direction
2%
2%
18
18
Direct Reports
Direct Reports
1.9%
1.9%
19
19
Key Stakeholders
Key Stakeholders
1.7%
1.7%
20
20
New Website
New Website
1.7%
1.7%
21
21
Business Goals
Business Goals
1.5%
1.5%
22
22
Customer Engagement
Customer Engagement
1.5%
1.5%
23
23
Web Development
Web Development
1.5%
1.5%
24
24
Paid Search
Paid Search
1.5%
1.5%
25
25
Client Relationships
Client Relationships
1.4%
1.4%
26
26
Html
Html
1.4%
1.4%
27
27
External Partners
External Partners
1.4%
1.4%
28
28
Account Management
Account Management
1.2%
1.2%
29
29
SEO
SEO
1.2%
1.2%
30
30
SEM
SEM
1.2%
1.2%
31
31
Salesforce
Salesforce
1.1%
1.1%
32
32
CMS
CMS
1%
1%
33
33
New Technologies
New Technologies
1%
1%
34
34
Strategic Plan
Strategic Plan
1%
1%
35
35
Linkedin
Linkedin
0.9%
0.9%
36
36
Competitive Analysis
Competitive Analysis
0.8%
0.8%
37
37
B2C
B2C
0.8%
0.8%
38
38
Business Requirements
Business Requirements
0.8%
0.8%
39
39
Video Production
Video Production
0.8%
0.8%
40
40
Youtube
Youtube
0.8%
0.8%
41
41
Content Development
Content Development
0.7%
0.7%
42
42
Vendor Relations
Vendor Relations
0.7%
0.7%
43
43
Media Planning
Media Planning
0.7%
0.7%
44
44
Architecture
Architecture
0.6%
0.6%
45
45
A/B
A/B
0.6%
0.6%
46
46
Digital Tools
Digital Tools
0.6%
0.6%
47
47
Digital Assets
Digital Assets
0.6%
0.6%
48
48
C-Level
C-Level
0.5%
0.5%
49
49
Revenue Growth
Revenue Growth
0.5%
0.5%

18,488 Director Of Digital Strategy Jobs

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