What does a director of digital strategy do?
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
Director of digital strategy responsibilities
Here are examples of responsibilities from real director of digital strategy resumes:
- Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
- Implement Salesforce CRM, which allow a global customer view for the first time in company history.
- Apply SEO techniques that improve both organic and paid search results.
- Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
- Provide analytic and strategic support including SEO and campaign optimization for several clients.
- Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.
- Coordinate product and editorial teams to develop premium one-off editorial packages through rapid prototyping and iteration on custom node+webpack build framework.
Director of digital strategy skills and personality traits
We calculated that 16% of Directors Of Digital Strategy are proficient in Digital Marketing, Digital Transformation, and Digital Strategy. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors Of Digital Strategy that have these skills listed on their resume here:
- Digital Marketing, 16%
Devised social/digital marketing strategies that continue to influence company's overall marketing plan.
- Digital Transformation, 10%
Develop and implement the function-specific process changes associated with digital transformation.
- Digital Strategy, 9%
Managed and implemented an aggressive digital strategy to increase content distribution and grow digital revenue.
- Project Management, 4%
Oversee the project management of Agency-wide digital initiatives and serve as an in-house expert and lead educator on new interactive developments.
- KPIs, 3%
Work closely with VEVO Research to determine actionable KPIs for various teams to deliver.
- CRM, 3%
Implemented Salesforce CRM, which allowed a global customer view for the first time in company history.
Most directors of digital strategy use their skills in "digital marketing," "digital transformation," and "digital strategy" to do their jobs. You can find more detail on essential director of digital strategy responsibilities here:
Analytical skills. One of the key soft skills for a director of digital strategy to have is analytical skills. You can see how this relates to what directors of digital strategy do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a director of digital strategy resume shows how directors of digital strategy use analytical skills: "full qa responsibility - content/data proofing, a/b testing, web functionality testing"
Communication skills. Many director of digital strategy duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director of digital strategy will need this skill often in their role. This resume example is just one of many ways director of digital strategy responsibilities rely on communication skills: "implemented kpis for communication of digital progress. "
Creativity. Another skill that relates to the job responsibilities of directors of digital strategy is creativity. This skill is critical to many everyday director of digital strategy duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "oversee creative, analytics and product development aligned to sponsorships. "
Organizational skills. A big part of what directors of digital strategy do relies on "organizational skills." You can see how essential it is to director of digital strategy responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical director of digital strategy tasks: "executed organizational change involving three work streams - strategic planning, strategic marketing and product development management. "
The three companies that hire the most director of digital strategys are:
- Takeda Pharmaceuticals U.S.A., Inc.82 directors of digital strategy jobs
- Ernst & Young27 directors of digital strategy jobs
- Deloitte20 directors of digital strategy jobs
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Compare different directors of digital strategy
Director of digital strategy vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
There are some key differences in the responsibilities of each position. For example, director of digital strategy responsibilities require skills like "digital transformation," "digital strategy," "content strategy," and "digital channels." Meanwhile a typical marketing vice president has skills in areas such as "analytics," "seo," "sem," and "b2b marketing." This difference in skills reveals the differences in what each career does.
Marketing vice presidents really shine in the retail industry with an average salary of $178,047. Comparatively, directors of digital strategy tend to make the most money in the health care industry with an average salary of $126,597.On average, marketing vice presidents reach similar levels of education than directors of digital strategy. Marketing vice presidents are 0.8% more likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Director of digital strategy vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
In addition to the difference in salary, there are some other key differences worth noting. For example, director of digital strategy responsibilities are more likely to require skills like "digital marketing," "digital strategy," "crm," and "content strategy." Meanwhile, a consultant/marketing director has duties that require skills in areas such as "healthcare," "customer relationships," "business process," and "pre sales." These differences highlight just how different the day-to-day in each role looks.
Consultant/marketing directors may earn a lower salary than directors of digital strategy, but consultant/marketing directors earn the most pay in the technology industry with an average salary of $124,612. On the other hand, directors of digital strategy receive higher pay in the health care industry, where they earn an average salary of $126,597.consultant/marketing directors earn similar levels of education than directors of digital strategy in general. They're 2.7% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Directors of digital strategy in the next 3-5 years?
Dr. Esther Swilley
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Director of digital strategy vs. Assistant marketing director
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director of digital strategy resumes include skills like "digital transformation," "digital strategy," "project management," and "kpis," whereas an assistant marketing director is more likely to list skills in "graphic design," "press releases," "google analytics," and "instagram. "
Most assistant marketing directors achieve a lower degree level compared to directors of digital strategy. For example, they're 5.7% less likely to graduate with a Master's Degree, and 0.9% less likely to earn a Doctoral Degree.Director of digital strategy vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Even though a few skill sets overlap between directors of digital strategy and heads of marketing, there are some differences that are important to note. For one, a director of digital strategy might have more use for skills like "digital transformation," "digital strategy," "digital channels," and "user experience." Meanwhile, some responsibilities of heads of marketing require skills like "google analytics," "b2b marketing," "business objectives," and "demand generation. "
Heads of marketing enjoy the best pay in the media industry, with an average salary of $134,857. For comparison, directors of digital strategy earn the highest salary in the health care industry.heads of marketing reach similar levels of education compared to directors of digital strategy, in general. The difference is that they're 4.1% more likely to earn a Master's Degree, and 0.5% less likely to graduate with a Doctoral Degree.Types of director of digital strategy
Updated January 8, 2025
