How To Become A Director Of Ecommerce: What It Is and Career Path

What is a director of ecommerce and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr Rick Baldwin

A director of an ecommerce establishment is responsible for managing an online business. This entails implementing strategic changes to the online properties of the business to ensure maximum profitability. They make sure the online store they manage is thriving. This includes ensuring that customer traffic is soaring, conversion rates are excellent, orders are flowing in, and margins are kept at the lowest possible.

To be an ecommerce establishment director, you will need to conduct business in a way that ensures customer experiences are positive by making the site aesthetically pleasing and easy to navigate. Your goals will be the same as if you oversaw a physical sales point, but instead of inventory and proficient sales reps, you will have to worry about information architecture and site functionality.

What general advice would you give to a director of ecommerce?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreDirector Of EcommerceUS Average

Salary

8.9

Avg. Salary $149,552

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 30.03%

male 69.97%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director of ecommerce

Explore director of ecommerce education requirements

Most common director of ecommerce degrees

Bachelor's

74.8 %

Master's

18.1 %

Associate

4.6 %

Start to develop specific director of ecommerce skills

Skills	Percentages
Digital Marketing	14.30%
E-Commerce	4.92%
Google Analytics	4.43%
Website Design	4.05%
Strong Analytical	3.88%

Complete relevant director of ecommerce training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of ecommerce learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of ecommerce based on U.S. Bureau of Labor Statistics data and data from real director of ecommerce resumes.

Research director of ecommerce duties and responsibilities

Manage internet advertising with PPC and banner advertising with the internet search engines.
Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
Manage new responsive website development project power by WordPress and integration with external systems.
Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.

Get director of ecommerce experience

Generally, it takes 8-10 years to become a director of ecommerce. The most common roles before becoming a director of ecommerce include marketing manager, manager team lead and project manager.

Prepare your director of ecommerce resume

When your background is strong enough, you can start writing your director of ecommerce resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of ecommerce resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director of ecommerce resume templates

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