A director of an ecommerce establishment is responsible for managing an online business. This entails implementing strategic changes to the online properties of the business to ensure maximum profitability. They make sure the online store they manage is thriving. This includes ensuring that customer traffic is soaring, conversion rates are excellent, orders are flowing in, and margins are kept at the lowest possible.
To be an ecommerce establishment director, you will need to conduct business in a way that ensures customer experiences are positive by making the site aesthetically pleasing and easy to navigate. Your goals will be the same as if you oversaw a physical sales point, but instead of inventory and proficient sales reps, you will have to worry about information architecture and site functionality.