A director of an ecommerce establishment is responsible for managing an online business. This entails implementing strategic changes to the online properties of the business to ensure maximum profitability. They make sure the online store they manage is thriving. This includes ensuring that customer traffic is soaring, conversion rates are excellent, orders are flowing in, and margins are kept at the lowest possible.
To be an ecommerce establishment director, you will need to conduct business in a way that ensures customer experiences are positive by making the site aesthetically pleasing and easy to navigate. Your goals will be the same as if you oversaw a physical sales point, but instead of inventory and proficient sales reps, you will have to worry about information architecture and site functionality.
There is more than meets the eye when it comes to being a director of ecommerce. For example, did you know that they make an average of $72.18 an hour? That's $150,142 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many directors of ecommerce have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.
When it comes to the most important skills required to be a director of ecommerce, we found that a lot of resumes listed 8.0% of directors of ecommerce included ecommerce business, while 6.0% of resumes included e-commerce, and 5.6% of resumes included analytics. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director of ecommerce job title. But what industry to start with? Most directors of ecommerce actually find jobs in the retail and technology industries.
If you're interested in becoming a director of ecommerce, one of the first things to consider is how much education you need. We've determined that 70.6% of directors of ecommerce have a bachelor's degree. In terms of higher education levels, we found that 17.0% of directors of ecommerce have master's degrees. Even though most directors of ecommerce have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a director of ecommerce. When we researched the most common majors for a director of ecommerce, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director of ecommerce resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a director of ecommerce. In fact, many director of ecommerce jobs require experience in a role such as marketing manager. Meanwhile, many directors of ecommerce also have previous career experience in roles such as manager or project manager.