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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director-Digital and Ecommerce||Krosource, LLC||Cincinnati, OH||Aug 01, 2015||$265,884|
|Director-Digital and Ecommerce||Koncert||Cincinnati, OH||Aug 01, 2015||$265,884|
|Director of Digital and Ecommerce||Ascendum Solutions LLC||Cincinnati, OH||Feb 02, 2016||$265,884|
|Director, Ecommerce||Hewlett-Packard Company||Palo Alto, CA||Jul 09, 2015||$174,737 -
|Director, Ecommerce IT||The Men's Wearhouse, Inc.||San Francisco, CA||Sep 19, 2011||$165,000|
|Director, Ecommerce IT||The Men's Wearhouse, Inc.||Houston, TX||Sep 19, 2011||$154,000|
|Director Ecommerce Operations||Christopher & Banks Corporation||Plymouth, MN||Nov 30, 2015||$150,000|
|Director Ecommerce Solutions||RSG Systems, Inc.||South Brunswick, NJ||Jun 10, 2013||$140,000|
|Director Ecommerce Solutions||RSG Systems, Inc.||New York, NY||Feb 05, 2013||$140,000|
|Director Ecommerce Solutions||RSG Systems, Inc.||New York, NY||Mar 06, 2013||$140,000|
|Ecommerce Director||VF Outdoor LLC||Alameda, CA||Sep 05, 2016||$135,000|
|Regional Director, Ecommerce & CRM||SONY Latin America, Inc.||Miami, FL||May 29, 2012||$131,835|
|Director Ecommerce Strategy||MacYs.Com, Inc.||San Francisco, CA||Apr 24, 2012||$131,165 -
|Director of Ecommerce Development||Fluid, Inc.||San Francisco, CA||Jun 10, 2012||$131,165|
|Director of Ecommerce Development||Fluid, Inc.||San Francisco, CA||May 02, 2012||$131,165|
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