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Become A Director Of Ecommerce

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Working As A Director Of Ecommerce

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $140,000

    Average Salary

What Does A Director Of Ecommerce Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Ecommerce

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Ecommerce jobs

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Average Length of Employment
Director Of Sales 3.6 years
Marketing Director 3.1 years
Ecommerce Manager 2.5 years
Head Of Marketing 2.3 years
Top Employers Before
Manager 6.5%
Director 5.2%
Top Employers After
Director 6.9%
Consultant 4.4%
Owner 3.9%
Manager 3.9%
Principal 3.0%

Director Of Ecommerce Demographics

Gender

Male

71.2%

Female

27.0%

Unknown

1.8%
Ethnicity

White

81.3%

Asian

8.5%

Hispanic or Latino

7.9%

Unknown

1.6%

Black or African American

0.7%
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Languages Spoken

Spanish

38.5%

Chinese

11.5%

Portuguese

7.7%

French

7.7%

Mandarin

7.7%

German

3.8%

Japanese

3.8%

Russian

3.8%

Carrier

3.8%

Polish

3.8%

Arabic

3.8%

Korean

3.8%
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Director Of Ecommerce Education

Schools

University of Phoenix

10.2%

Syracuse University

6.8%

University of California - Los Angeles

6.8%

Arizona State University

5.7%

Villanova University

5.7%

Fashion Institute of Technology

5.7%

San Diego State University

5.7%

Michigan State University

5.7%

University of Texas at Austin

5.7%

New York University

4.5%

DePaul University

4.5%

Pace University - New York

4.5%

George Mason University

4.5%

Southern Methodist University

3.4%

Boston University

3.4%

University of Michigan - Ann Arbor

3.4%

Pennsylvania State University

3.4%

Kennesaw State University

3.4%

Rochester Institute of Technology

3.4%

Georgia Institute of Technology -

3.4%
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Majors

Business

27.8%

Marketing

17.4%

Management

7.6%

Computer Science

5.8%

Finance

5.5%

Graphic Design

4.0%

Communication

3.7%

Economics

3.1%

English

3.1%

Project Management

2.8%

Management Information Systems

2.4%

Computer Information Systems

2.4%

Information Systems

2.1%

Fine Arts

1.8%

Chemistry

1.8%

Psychology

1.8%

Political Science

1.8%

Information Technology

1.8%

Journalism

1.5%

Supply Chain Management

1.5%
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Degrees

Bachelors

48.3%

Masters

32.6%

Other

12.8%

Certificate

2.7%

Associate

2.2%

Doctorate

0.9%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Ecommerce Salaries

Job Title Company Location Start Date Salary
Director-Digital and Ecommerce Krosource, LLC Cincinnati, OH Aug 01, 2015 $265,884
Director-Digital and Ecommerce Koncert Cincinnati, OH Aug 01, 2015 $265,884
Director of Digital and Ecommerce Ascendum Solutions LLC Cincinnati, OH Feb 02, 2016 $265,884
Director, Ecommerce Hewlett-Packard Company Palo Alto, CA Jul 09, 2015 $174,737 -
$181,500
Director, Ecommerce IT The Men's Wearhouse, Inc. San Francisco, CA Sep 19, 2011 $165,000
Director, Ecommerce IT The Men's Wearhouse, Inc. Houston, TX Sep 19, 2011 $154,000
Director Ecommerce Operations Christopher & Banks Corporation Plymouth, MN Nov 30, 2015 $150,000
Director Ecommerce Solutions RSG Systems, Inc. South Brunswick, NJ Jun 10, 2013 $140,000
Director Ecommerce Solutions RSG Systems, Inc. New York, NY Feb 05, 2013 $140,000
Director Ecommerce Solutions RSG Systems, Inc. New York, NY Mar 06, 2013 $140,000
Ecommerce Director VF Outdoor LLC Alameda, CA Sep 05, 2016 $135,000
Director Ecommerce Strategy MacYs.Com, Inc. San Francisco, CA Apr 24, 2012 $131,165 -
$161,000
Director of Ecommerce Development Fluid, Inc. San Francisco, CA Jun 10, 2012 $131,165
Director of Ecommerce Development Fluid, Inc. San Francisco, CA May 02, 2012 $131,165

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Top Skills for A Director Of Ecommerce

WebsiteDesignOnlineSalesEcommerceStrategyEmailCampaignsGoogleAnalyticsSalesGrowthCustomerServicePInternetROISeo/SemPPCE-CommerceAnnualBudgetConversionRateCRMKPISearchEngineOptimizationB2CEbay

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Top Director Of Ecommerce Skills

  1. Website Design
  2. Online Sales
  3. Ecommerce Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Build, optimize and maintain website design to provide the best possible shopping experience throughout all customer touch points.
  • Work closely with Marketing and Operations executives to magnify organic brand reach, increase website traffic and drive online sales.
  • Initiated ecommerce strategy that grew sales over 700% in less than one year.
  • Propelled email campaigns and revenue by over 50% by successfully launching 40-50 campaigns monthly.
  • Utilized Google Analytics reporting to monitor web site traffic and analyze digital marketing campaign results.

Top Director Of Ecommerce Employers

Director Of Ecommerce Videos

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Paul Kremer - Program Director for E-Commerce, Avis

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