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Director of ecommerce vs chief marketing officer

The differences between directors of ecommerce and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a chief marketing officer. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of ecommerce vs chief marketing officer overview

Director Of EcommerceChief Marketing Officer
Yearly salary$149,552$135,198
Hourly rate$71.90$65.00
Growth rate10%10%
Number of jobs41,370139,565
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a director of ecommerce do?

A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of ecommerce vs chief marketing officer salary

Directors of ecommerce and chief marketing officers have different pay scales, as shown below.

Director Of EcommerceChief Marketing Officer
Average salary$149,552$135,198
Salary rangeBetween $95,000 And $234,000Between $72,000 And $253,000
Highest paying CitySan Francisco, CAHamilton, NJ
Highest paying stateRhode IslandRhode Island
Best paying companyJUULShearman & Sterling
Best paying industryUtilitiesMedia

Differences between director of ecommerce and chief marketing officer education

There are a few differences between a director of ecommerce and a chief marketing officer in terms of educational background:

Director Of EcommerceChief Marketing Officer
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of ecommerce vs chief marketing officer demographics

Here are the differences between directors of ecommerce' and chief marketing officers' demographics:

Director Of EcommerceChief Marketing Officer
Average age3939
Gender ratioMale, 70.0% Female, 30.0%Male, 68.0% Female, 32.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of ecommerce and chief marketing officer duties and responsibilities

Director of ecommerce example responsibilities.

  • Manage internet advertising with PPC and banner advertising with the internet search engines.
  • Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
  • Manage new responsive website development project power by WordPress and integration with external systems.
  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Implement multiple online contests to drive customer acquisition meeting or exceeding the number of new to file require for ROI.
  • Show more

Chief marketing officer example responsibilities.

  • Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
  • Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
  • Manage agency and provide direction and day-to-day oversight.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
  • Coordinate international new product portfolio and product development
  • Show more

Director of ecommerce vs chief marketing officer skills

Common director of ecommerce skills
  • Digital Marketing, 14%
  • E-Commerce, 5%
  • Google Analytics, 4%
  • Website Design, 4%
  • Strong Analytical, 4%
  • B2C, 4%
Common chief marketing officer skills
  • CMO, 14%
  • Patients, 7%
  • Digital Marketing, 7%
  • Sales Strategy, 5%
  • Market Research, 4%
  • Marketing Campaigns, 3%

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