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Director of ecommerce vs director of marketing & development

The differences between directors of ecommerce and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a director of marketing & development. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of ecommerce vs director of marketing & development overview

Director Of EcommerceDirector Of Marketing & Development
Yearly salary$149,552$98,174
Hourly rate$71.90$47.20
Growth rate10%10%
Number of jobs41,370151,893
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of ecommerce do?

A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of ecommerce vs director of marketing & development salary

Directors of ecommerce and directors of marketing & development have different pay scales, as shown below.

Director Of EcommerceDirector Of Marketing & Development
Average salary$149,552$98,174
Salary rangeBetween $95,000 And $234,000Between $59,000 And $162,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateRhode IslandNew York
Best paying companyJUULBaker McKenzie
Best paying industryUtilitiesFinance

Differences between director of ecommerce and director of marketing & development education

There are a few differences between a director of ecommerce and a director of marketing & development in terms of educational background:

Director Of EcommerceDirector Of Marketing & Development
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of ecommerce vs director of marketing & development demographics

Here are the differences between directors of ecommerce' and directors of marketing & development' demographics:

Director Of EcommerceDirector Of Marketing & Development
Average age3939
Gender ratioMale, 70.0% Female, 30.0%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of ecommerce and director of marketing & development duties and responsibilities

Director of ecommerce example responsibilities.

  • Manage internet advertising with PPC and banner advertising with the internet search engines.
  • Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
  • Manage new responsive website development project power by WordPress and integration with external systems.
  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Implement multiple online contests to drive customer acquisition meeting or exceeding the number of new to file require for ROI.
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Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
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Director of ecommerce vs director of marketing & development skills

Common director of ecommerce skills
  • Digital Marketing, 14%
  • E-Commerce, 5%
  • Google Analytics, 4%
  • Website Design, 4%
  • Strong Analytical, 4%
  • B2C, 4%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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