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The differences between directors of ecommerce and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a marketing director. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director Of Ecommerce | Marketing Director | |
| Yearly salary | $149,552 | $114,906 |
| Hourly rate | $71.90 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 41,370 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors of ecommerce and marketing directors have different pay scales, as shown below.
| Director Of Ecommerce | Marketing Director | |
| Average salary | $149,552 | $114,906 |
| Salary range | Between $95,000 And $234,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | JUUL | Brookfield Properties |
| Best paying industry | Utilities | Manufacturing |
There are a few differences between a director of ecommerce and a marketing director in terms of educational background:
| Director Of Ecommerce | Marketing Director | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of ecommerce' and marketing directors' demographics:
| Director Of Ecommerce | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |