Director of ecommerce vs senior director of marketing

The differences between directors of ecommerce and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $149,552 average annual salary of a director of ecommerce.

The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of ecommerce vs senior director of marketing overview

	Director Of Ecommerce	Senior Director Of Marketing
Yearly salary	$149,552	$159,916
Hourly rate	$71.90	$76.88
Growth rate	10%	10%
Number of jobs	41,370	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of ecommerce do?

A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of ecommerce vs senior director of marketing salary

Directors of ecommerce and senior directors of marketing have different pay scales, as shown below.

	Director Of Ecommerce	Senior Director Of Marketing
Average salary	$149,552	$159,916
Salary range	Between $95,000 And $234,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	JUUL	Washington Prime Group
Best paying industry	Utilities	Media

Differences between director of ecommerce and senior director of marketing education

There are a few differences between a director of ecommerce and a senior director of marketing in terms of educational background:

	Director Of Ecommerce	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of ecommerce vs senior director of marketing demographics

Here are the differences between directors of ecommerce' and senior directors of marketing' demographics:

	Director Of Ecommerce	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 70.0% Female, 30.0%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of ecommerce and senior director of marketing duties and responsibilities

Director of ecommerce example responsibilities.

Manage internet advertising with PPC and banner advertising with the internet search engines.
Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
Manage new responsive website development project power by WordPress and integration with external systems.
Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Implement multiple online contests to drive customer acquisition meeting or exceeding the number of new to file require for ROI.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of ecommerce vs senior director of marketing skills

Common director of ecommerce skills

Digital Marketing, 14%
E-Commerce, 5%
Google Analytics, 4%
Website Design, 4%
Strong Analytical, 4%
B2C, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Ecommerce
Director Of Ecommerce vs Senior Director Of Marketing

Updated January 8, 2025

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