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Director of ecommerce vs senior vice president of marketing

The differences between directors of ecommerce and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $149,552 average annual salary of a director of ecommerce.

The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Director of ecommerce vs senior vice president of marketing overview

Director Of EcommerceSenior Vice President Of Marketing
Yearly salary$149,552$200,351
Hourly rate$71.90$96.32
Growth rate10%10%
Number of jobs41,370111,445
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a director of ecommerce do?

A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.

What does a senior vice president of marketing do?

A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Director of ecommerce vs senior vice president of marketing salary

Directors of ecommerce and senior vice presidents of marketing have different pay scales, as shown below.

Director Of EcommerceSenior Vice President Of Marketing
Average salary$149,552$200,351
Salary rangeBetween $95,000 And $234,000Between $121,000 And $330,000
Highest paying CitySan Francisco, CAWaltham, MA
Highest paying stateRhode IslandMassachusetts
Best paying companyJUULAudubon Nature Institute
Best paying industryUtilitiesManufacturing

Differences between director of ecommerce and senior vice president of marketing education

There are a few differences between a director of ecommerce and a senior vice president of marketing in terms of educational background:

Director Of EcommerceSenior Vice President Of Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of ecommerce vs senior vice president of marketing demographics

Here are the differences between directors of ecommerce' and senior vice presidents of marketing' demographics:

Director Of EcommerceSenior Vice President Of Marketing
Average age3939
Gender ratioMale, 70.0% Female, 30.0%Male, 66.4% Female, 33.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of ecommerce and senior vice president of marketing duties and responsibilities

Director of ecommerce example responsibilities.

  • Manage internet advertising with PPC and banner advertising with the internet search engines.
  • Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
  • Manage new responsive website development project power by WordPress and integration with external systems.
  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Implement multiple online contests to drive customer acquisition meeting or exceeding the number of new to file require for ROI.
  • Show more

Senior vice president of marketing example responsibilities.

  • Lead all B2B and B2C marketing, business improvement and project execution efforts.
  • Create and manage new sales channels including direct, indirect, B2B and B2C.
  • Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
  • Manage CRM data and customize reports on implementations, enhancements and opportunities.
  • Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Show more

Director of ecommerce vs senior vice president of marketing skills

Common director of ecommerce skills
  • Digital Marketing, 14%
  • E-Commerce, 5%
  • Google Analytics, 4%
  • Website Design, 4%
  • Strong Analytical, 4%
  • B2C, 4%
Common senior vice president of marketing skills
  • Digital Marketing, 13%
  • Analytics, 6%
  • Business Strategy, 5%
  • SVP, 5%
  • Integrated Marketing, 5%
  • Marketing Campaigns, 4%

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