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A Director of Ecommerce typically earns around $149,552 per year, equating to approximately $72 per hour. This salary can vary significantly based on factors such as location, years of experience, and the specific industry. For example, states like California and New York offer some of the highest wages, reflecting the cost of living and demand for ecommerce expertise.
Entry-level Directors of Ecommerce might start with lower salaries, while those with extensive experience can command significantly higher wages. According to recent data, professionals in this role can see salaries range from $100,000 to over $200,000 based on their qualifications and contributions to their companies.
As ecommerce continues to evolve, opportunities for advancement are abundant. Many Directors of Ecommerce transition into higher executive roles or specialize further in digital marketing strategies, analytics, or technology integration. This continual growth in the sector emphasizes the importance of staying updated with the latest trends and tools.
For those considering a career as a Director of Ecommerce, the prospects are promising. With a strong salary and opportunities for growth, this position is ideal for individuals passionate about driving online business success.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director of ecommerce | $111,000 | $53.37 |
| Mid-level director of ecommerce | $119,000 | $57.01 |
| Senior-level director of ecommerce | $270,000 | $129.69 |
The average director of ecommerce salary in Rhode Island, California, and Ohio are the highest in the U.S. The lowest average director of ecommerce salary states are Oklahoma, Georgia, and Montana.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $159,995 | $76.92 |
| 2 | California | $150,735 | $72.47 |
| 3 | Pennsylvania | $143,010 | $68.75 |
| 4 | North Carolina | $145,793 | $70.09 |
| 5 | Ohio | $149,416 | $71.83 |
| 6 | Virginia | $141,845 | $68.19 |
| 7 | Texas | $136,753 | $65.75 |
| 8 | Wisconsin | $136,792 | $65.77 |
| 9 | Massachusetts | $131,463 | $63.20 |
| 10 | Connecticut | $134,926 | $64.87 |
| 11 | Nevada | $131,147 | $63.05 |
| 12 | South Carolina | $136,089 | $65.43 |
| 13 | Washington | $129,608 | $62.31 |
| 14 | Delaware | $132,689 | $63.79 |
| 15 | New York | $128,880 | $61.96 |
| 16 | Arizona | $127,526 | $61.31 |
| 17 | Oregon | $125,957 | $60.56 |
| 18 | District of Columbia | $130,764 | $62.87 |
| 19 | Arkansas | $116,629 | $56.07 |
| 20 | Illinois | $124,808 | $60.00 |
| 21 | Michigan | $129,727 | $62.37 |
| 22 | Utah | $121,042 | $58.19 |
| 23 | Iowa | $118,853 | $57.14 |
| 24 | West Virginia | $128,967 | $62.00 |
| 25 | Idaho | $122,973 | $59.12 |
| 26 | New Hampshire | $123,094 | $59.18 |
| 27 | Vermont | $121,744 | $58.53 |
| 28 | New Mexico | $123,021 | $59.14 |
| 29 | North Dakota | $122,863 | $59.07 |
| 30 | Minnesota | $121,025 | $58.19 |
| 31 | Maryland | $129,489 | $62.25 |
| 32 | Mississippi | $112,210 | $53.95 |
| 33 | Maine | $122,809 | $59.04 |
| 34 | New Jersey | $117,719 | $56.60 |
| 35 | Florida | $119,290 | $57.35 |
| 36 | Colorado | $121,554 | $58.44 |
| 37 | Tennessee | $114,081 | $54.85 |
| 38 | Louisiana | $104,944 | $50.45 |
| 39 | Oklahoma | $104,245 | $50.12 |
| 40 | Kentucky | $109,995 | $52.88 |
| 41 | Missouri | $114,353 | $54.98 |
| 42 | Alabama | $102,301 | $49.18 |
| 43 | Indiana | $109,883 | $52.83 |
| 44 | Wyoming | $108,714 | $52.27 |
| 45 | Montana | $103,647 | $49.83 |
| 46 | Georgia | $103,701 | $49.86 |
| 47 | Kansas | $105,156 | $50.56 |
| 48 | Alaska | $110,012 | $52.89 |
| 49 | South Dakota | $106,342 | $51.13 |
| 50 | Nebraska | $102,573 | $49.31 |
| 51 | Hawaii | $95,692 | $46.01 |
The highest-paying cities for directors of ecommerce are San Francisco, CA, Akron, OH, and Raleigh, NC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $161,010 | $77.41 |
| 2 | Akron, OH | $154,452 | $74.26 |
| 3 | Raleigh, NC | $150,302 | $72.26 |
| 4 | Philadelphia, PA | $145,521 | $69.96 |
| 5 | Alexandria, VA | $144,583 | $69.51 |
| 6 | Austin, TX | $140,443 | $67.52 |
| 7 | Stamford, CT | $135,052 | $64.93 |
| 8 | Seattle, WA | $132,444 | $63.67 |
| 9 | Boston, MA | $132,427 | $63.67 |
| 10 | Washington, DC | $131,697 | $63.32 |
| 11 | Detroit, MI | $130,816 | $62.89 |
| 12 | Baltimore, MD | $130,421 | $62.70 |
| 13 | New York, NY | $129,472 | $62.25 |
| 14 | Phoenix, AZ | $129,376 | $62.20 |
| 15 | Portland, OR | $126,290 | $60.72 |
| 16 | Chicago, IL | $125,981 | $60.57 |
| 17 | Denver, CO | $121,939 | $58.62 |
| 18 | Minneapolis, MN | $121,530 | $58.43 |
| 19 | Tampa, FL | $120,879 | $58.11 |
| 20 | Saint Louis, MO | $116,092 | $55.81 |
A director of ecommerce's salary ranges from $95,000 a year at the 10th percentile to $234,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $234,000 | $19,500 | $113 |
| 75th Percentile | $189,000 | $15,750 | $91 |
| Average | $149,552 | $12,463 | $72 |
| 25th Percentile | $118,000 | $9,833 | $57 |
| 10th Percentile | $95,000 | $7,917 | $46 |
The highest paying types of directors of ecommerce are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Online Marketing Manager | $96,212 | $8,018 | $46.26 | 111,303 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Planning Director | $131,978 | $10,998 | $63.45 | 51,861 |
Top companies hiring directors of ecommerce now:
Director of ecommerce salaries at JUUL and BJ's Wholesale Club are the highest-paying according to our most recent salary estimates. In addition, the average director of ecommerce salary at companies like Universal Music Group and Safeway are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | JUUL | $221,557 | $106.52 |
| 2 | BJ's Wholesale Club | $211,864 | $101.86 |
| 3 | Universal Music Group | $204,249 | $98.20 |
| 4 | Safeway | $202,010 | $97.12 |
| 5 | Five Below | $200,291 | $96.29 |
| 6 | 99 Cents Only Stores | $198,414 | $95.39 |
| 7 | Radial | $197,871 | $95.13 |
| 8 | Vineyard Vines | $191,230 | $91.94 |
| 9 | Klein Tools | $190,985 | $91.82 |
| 10 | Williams Sonoma | $190,636 | $91.65 |
| 11 | Under Armour | $187,595 | $90.19 |
| 12 | L'Oréal | $186,216 | $89.53 |
| 13 | VF | $186,141 | $89.49 |
| 14 | Harley-Davidson | $184,830 | $88.86 |
| 15 | Neato Robotics | $184,765 | $88.83 |
| 16 | K-Swiss | $183,539 | $88.24 |
| 17 | Albertsons | $181,696 | $87.35 |
| 18 | Estée Lauder | $177,272 | $85.23 |
| 19 | NRG Energy | $175,340 | $84.30 |
| 20 | The Freeman Company LLC | $173,329 | $83.33 |
The average director of ecommerce salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Utilities | $174,939 | $84.11 |
| 2 | Manufacturing | $168,411 | $80.97 |
| 3 | Media | $165,239 | $79.44 |
| 4 | Automotive | $157,948 | $75.94 |
| 5 | Retail | $155,465 | $74.74 |
| 6 | Finance | $150,772 | $72.49 |
| 7 | Hospitality | $147,285 | $70.81 |
| 8 | Health Care | $118,036 | $56.75 |
The average director of ecommerce salary has risen by $27,518 over the last ten years. In 2014, the average director of ecommerce earned $122,034 annually, but today, they earn $149,552 a year. That works out to a 8% change in pay for directors of ecommerce over the last decade.
Compare director of ecommerce salaries for cities or states with the national average over time.
Compare director of ecommerce salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $150,000 | $71.90 | +3.7% |
| 2024 | $144,000 | $69.21 | +1.9% |
| 2023 | $141,000 | $67.91 | +1.5% |
| 2022 | $139,000 | $66.87 | +0.8% |
| 2021 | $138,000 | $66.34 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Peoples Services | Director of Ecommerce | Ione, CA | 06/29/2025 | $150,000 |
| at&T | Director-Ecommerce Operations | Dallas, TX | 06/25/2025 | $191,400 |
| Sports Research | Director of Ecommerce | Los Angeles, CA | 06/24/2025 | $155,000 |
| Timberland | Head of Ecommerce, Timberland Americas | Stratham, NH | 06/20/2025 | $156,000 |
| Taylormade Golf Co | Director US Ecommerce | Carlsbad, CA | 06/19/2025 | $180,000 |
| Corsair | Director, D2C Ecommerce | Milpitas, CA | 06/16/2025 | $170,000 |
| UMG Recordings | Director, Ecommerce | Santa Monica, CA | 06/13/2025 | $125,700 |
| Medical Service Company | Director of Marketing & Ecommerce | Cleveland, OH | 06/13/2025 | $73,478 |
| LHH | Director of Ecommerce | Fine, NY | 06/10/2025 | $125,220 |
| Truewerk | Director of Ecommerce | Denver, CO | 06/10/2025 | $150,000 |
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