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Director of ecommerce skills for your resume and career
15 director of ecommerce skills for your resume and career
1. Digital Marketing
- Established integrated digital marketing and advertising strategies to enhance brand s position in the marketplace and affinity with target consumers.
- Analyzed & reported website and email strategy effectiveness to influence future planning of digital marketing initiatives and website development.
2. E-Commerce
- Develop operational and logistical processes relating to E-commerce and other departments.
- Increased revenue by $850K annually by implementing an e-commerce web store and through growing consumer lists and social media outlets.
3. Google Analytics
- Analyze all reporting from Google Analytics and KWI; to develop KPI's and identify new goals and objectives.
- Used email campaigns and advertising to measure penetration and volume driven to website using Google Analytics.
4. Website Design
- Build, optimize and maintain website design to provide the best possible shopping experience throughout all customer touch points.
- Complete overhaul of the website design to modernize and maximize conversion while focusing on user experience.
5. Strong Analytical
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Exemplify strong analytical skills and entrepreneurial mindset.
6. B2C
The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.
- Directed B2C marketing team responsible for customer acquisition, engagement and conversion.
- Sun Prairie, WI A $30M B2B/B2C private food manufacturer and direct marketer that was closed and divisions sold.
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- Lead all aspects of Starbucks' global ecommerce business; responsible for the global P/L and driving the business's growth.
- Launched two new national retail partners with year-end revenue that more than doubled the size of the wholesale ecommerce business.
8. Project Management
- Improved internal efficiency and management of external multinational teams by creating and applying standard project management processes across all projects.
- Eliminated $50K in annual costs by improving project management process and eliminating need for outside PM resources.
9. Email Marketing
- Analyzed customer database resulting in improved email marketing segmentation.
- Instituted email marketing calendar and strategy.
10. User Experience
- Developed frameworks for executing user experience improvements, SEO/SEM processes, product management, metric reporting and feedback-driven process improvement.
- Identified and implemented site development initiatives to enhance user experience & online conversion.
11. B Testing
- Manage development of a/b testing implementation and execution.
- Developed a landing page optimization and A/B testing process that resulted in a 50% reduction in SEM lead acquisition cost.
12. ROI
- Developed a systematic approach to e-mail campaign delivery for our various customer segments to improve ROI and company efficiency.
- Created, implemented, and achieved 6:1 ROI on PPC campaigns, 12:1 re-targeted campaigns, and 8:1 on-site campaigns.
13. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
- Designed, developed and analyzed business processes related to customer email collection and CRM program.
- Exceeded new customer acquisition goals by utilizing CRM segments and optimizing new channels
14. Customer Acquisition
- Formulated and deployed digital direct marketing campaigns and testing focused on customer acquisition and conversion optimization.
- Improved goal conversions by 21.8%, new customer acquisitions by 11.3% and retention efforts by 17.6%.
15. Ecommerce Sales
- Developed, managed and optimized the eCommerce sales strategy and premium customer experience.
- Direct P&L responsibility overseeing $50M in ecommerce sales for portfolio of clients including the NBA and NASCAR.
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What skills help Directors Of Ecommerce find jobs?
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What skills stand out on director of ecommerce resumes?
William Martin Ph.D.
Associate Professor of Marketing, Eastern Washington University College of Business
What soft skills should all Directors of ecommerce possess?
Dr. Richard Conde Ph.D.
Assistant Professor, University of Houston - Downtown
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
List of director of ecommerce skills to add to your resume
The most important skills for a director of ecommerce resume and required skills for a director of ecommerce to have include:
- Digital Marketing
- E-Commerce
- Google Analytics
- Website Design
- Strong Analytical
- B2C
- Ecommerce Business
- Project Management
- Email Marketing
- User Experience
- B Testing
- ROI
- CRM
- Customer Acquisition
- Ecommerce Sales
- Web Analytics
- ERP
- Customer Satisfaction
- Paid Search
- Ecommerce Platform
- Email Campaigns
- Revenue Growth
- Direct Reports
- Product Management
- KPI
- ATG
- Ecommerce Channel
- Brand Marketing
- Content Strategy
- Online Sales
- Business Development
- Customer Service
- PPC
- Ecommerce Strategy
- Marketing Campaigns
- Search Engine Optimization
- QA
- UI
- Conversion Rates
- Magento
- Ecommerce Operations
- Site Content
- Sales Growth
- Product Development
- HTML
- Ecommerce Site
- PET
- Customer Retention
Updated January 8, 2025