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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,842 | 0.00% |
| 2020 | 2,714 | 0.00% |
| 2019 | 2,667 | 0.00% |
| 2018 | 2,442 | 0.00% |
| 2017 | 2,245 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $149,552 | $71.90 | +3.9% |
| 2025 | $143,956 | $69.21 | +1.9% |
| 2024 | $141,263 | $67.91 | +1.6% |
| 2023 | $139,096 | $66.87 | +0.8% |
| 2022 | $137,991 | $66.34 | +1.9% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 361 | 52% |
| 2 | Massachusetts | 6,859,819 | 1,414 | 21% |
| 3 | Rhode Island | 1,059,639 | 218 | 21% |
| 4 | Arkansas | 3,004,279 | 570 | 19% |
| 5 | Iowa | 3,145,711 | 539 | 17% |
| 6 | Vermont | 623,657 | 108 | 17% |
| 7 | Oregon | 4,142,776 | 670 | 16% |
| 8 | New Jersey | 9,005,644 | 1,338 | 15% |
| 9 | Utah | 3,101,833 | 437 | 14% |
| 10 | California | 39,536,653 | 4,943 | 13% |
| 11 | Washington | 7,405,743 | 945 | 13% |
| 12 | New York | 19,849,399 | 2,463 | 12% |
| 13 | Illinois | 12,802,023 | 1,518 | 12% |
| 14 | Oklahoma | 3,930,864 | 454 | 12% |
| 15 | Minnesota | 5,576,606 | 600 | 11% |
| 16 | Alabama | 4,874,747 | 522 | 11% |
| 17 | Louisiana | 4,684,333 | 511 | 11% |
| 18 | Montana | 1,050,493 | 113 | 11% |
| 19 | Virginia | 8,470,020 | 881 | 10% |
| 20 | Connecticut | 3,588,184 | 354 | 10% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Stamford | 2 | 2% | $135,052 |
| 2 | Milford | 1 | 2% | $135,670 |
| 3 | Atlanta | 3 | 1% | $103,860 |
| 4 | New Orleans | 2 | 1% | $104,814 |
| 5 | Orlando | 2 | 1% | $120,437 |
| 6 | Tampa | 2 | 1% | $120,879 |
| 7 | Boca Raton | 1 | 1% | $118,435 |
| 8 | Los Angeles | 4 | 0% | $154,882 |
| 9 | Baltimore | 2 | 0% | $130,421 |
| 10 | Boston | 2 | 0% | $132,427 |
| 11 | Chicago | 2 | 0% | $125,981 |
| 12 | Detroit | 2 | 0% | $130,816 |
| 13 | Indianapolis | 2 | 0% | $109,682 |
| 14 | Miami | 2 | 0% | $118,002 |
| 15 | San Francisco | 2 | 0% | $161,010 |
| 16 | Washington | 2 | 0% | $131,697 |
| 17 | Minneapolis | 1 | 0% | $121,530 |
| 18 | Richmond | 1 | 0% | $143,594 |

University of Houston - Downtown

West Los Angeles College
Berea College
Prairie View A&M University

Eastern Washington University College of Business

Kansas State University
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend

University of Houston - Downtown
Marilyn Davies College of Business
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Anthony Cuomo: A job that you are passionate about and helps you begin your journey. Pursue jobs that spark your interest and also provide opportunities to learn, grow and seek out mentorship. Think long term and how you a strengthening your professional foundation while also providing opportunities to support yourself and your lifestyle.
Berea College
Economics and Business Department
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
Prairie View A&M University
Management and Marketing Department
Dr Rick Baldwin: To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

Eastern Washington University College of Business
Chair, Department of Finance and Marketing
William Martin Ph.D.: Relevant work experience is always a big plus, and internships are a great way for students to obtain it. Employers are most interested in specific examples of actions that applicants took that had significant, demonstrable benefits for those they previously worked with.

Dr. Esther Swilley: I think that geographic location is going to change. Because many jobs that were not thought of as home-based really are. Companies are finding that the large office buildings that are costing them may not be needed. Employees now want to live where they want, which may not be near the company.
Dr. Esther Swilley: Mobile technology was the trend for the last ten years, but now we need home-based technology. What is going to make "my space" a better "office space." This will also include mobile, as people set up offices in their homes, their kids/parents' homes, and in their vacation homes. Folding monitors, hot spots, of course, as well as more powerful machines that can handle each family member at the same time. It will also mean more cloud usage - both personal and professional use.