What does a director of ecommerce do?
A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.
Director of ecommerce responsibilities
Here are examples of responsibilities from real director of ecommerce resumes:
- Manage internet advertising with PPC and banner advertising with the internet search engines.
- Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
- Manage new responsive website development project power by WordPress and integration with external systems.
- Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
- Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
- Implement multiple online contests to drive customer acquisition meeting or exceeding the number of new to file require for ROI.
- Direct B2C marketing team responsible for customer acquisition, engagement and conversion.
- Exceed new customer acquisition goals by utilizing CRM segments and optimizing new channels
- Execute business strategies across multiple business models to rapidly expand B2C, B2B and D2S services.
- Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with web sites.
- Define, design and implement pure Java and XML base solutions that connect to corporate ERP systems.
- Improve ROI for concession doors to less than 2 years by negotiating terms and conditions with host store partnerships.
- Increase revenue by $850K annually by implementing an e-commerce web store and through growing consumer lists and social media outlets.
- Oversee domestic and international shipping logistics.
- Plan logistics of manufacture goods shipments to distributor.
Director of ecommerce skills and personality traits
We calculated that 14% of Directors Of Ecommerce are proficient in Digital Marketing, E-Commerce, and Google Analytics. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Directors Of Ecommerce that have these skills listed on their resume here:
- Digital Marketing, 14%
Established integrated digital marketing and advertising strategies to enhance brand s position in the marketplace and affinity with target consumers.
- E-Commerce, 5%
Develop operational and logistical processes relating to E-commerce and other departments.
- Google Analytics, 4%
Analyze all reporting from Google Analytics and KWI; to develop KPI's and identify new goals and objectives.
- Website Design, 4%
Build, optimize and maintain website design to provide the best possible shopping experience throughout all customer touch points.
- Strong Analytical, 4%
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- B2C, 4%
Directed B2C marketing team responsible for customer acquisition, engagement and conversion.
Common skills that a director of ecommerce uses to do their job include "digital marketing," "e-commerce," and "google analytics." You can find details on the most important director of ecommerce responsibilities below.
Creativity. To carry out their duties, the most important skill for a director of ecommerce to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Directors of ecommerce often use creativity in their day-to-day job, as shown by this real resume: "supported the business to business web site with new product launches, day to day maintenance, creative updates and crm. "
Organizational skills. Another soft skill that's essential for fulfilling director of ecommerce duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to a director of ecommerce resume, here's how directors of ecommerce can utilize organizational skills in their job responsibilities: "led development roadmap definition through product definition, organizational prioritization, and roi analysis. "
Analytical skills. This is an important skill for directors of ecommerce to perform their duties. For an example of how director of ecommerce responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a director of ecommerce: "analyze site data and customer behavior reports to formulate targeted e-marketing and a/b testing. ".
Communication skills. For certain director of ecommerce responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a director of ecommerce rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what directors of ecommerce do: "conducted analysis and deployment of crm data mining and data analysis for one to one marketing communication. "
The three companies that hire the most director of ecommerces are:
- KPMG LLP146 directors of ecommerce jobs
- The Freeman Company LLC20 directors of ecommerce jobs
- Meta12 directors of ecommerce jobs
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Compare different directors of ecommerce
Director of ecommerce vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
There are some key differences in the responsibilities of each position. For example, director of ecommerce responsibilities require skills like "e-commerce," "google analytics," "website design," and "strong analytical." Meanwhile a typical marketing vice president has skills in areas such as "analytics," "seo," "market research," and "strategic partnerships." This difference in skills reveals the differences in what each career does.
Marketing vice presidents earn the highest salaries when working in the retail industry, with an average yearly salary of $178,047. On the other hand, directors of ecommerce are paid more in the utilities industry with an average salary of $174,939.The education levels that marketing vice presidents earn slightly differ from directors of ecommerce. In particular, marketing vice presidents are 1.4% less likely to graduate with a Master's Degree than a director of ecommerce. Additionally, they're 0.4% more likely to earn a Doctoral Degree.Director of ecommerce vs. Online marketing manager
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
In addition to the difference in salary, there are some other key differences worth noting. For example, director of ecommerce responsibilities are more likely to require skills like "website design," "strong analytical," "ecommerce business," and "project management." Meanwhile, an online marketing manager has duties that require skills in areas such as "web traffic," "a/b," "kpis," and "search engine." These differences highlight just how different the day-to-day in each role looks.
Online marketing managers earn a lower average salary than directors of ecommerce. But online marketing managers earn the highest pay in the utilities industry, with an average salary of $122,059. Additionally, directors of ecommerce earn the highest salaries in the utilities with average pay of $174,939 annually.online marketing managers earn lower levels of education than directors of ecommerce in general. They're 5.6% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Directors of ecommerce in the next 3-5 years?
Dr. Esther Swilley
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Director of ecommerce vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
The required skills of the two careers differ considerably. For example, directors of ecommerce are more likely to have skills like "e-commerce," "website design," "strong analytical," and "ecommerce business." But a head of marketing is more likely to have skills like "kpis," "marketing mix," "b2b marketing," and "strategic thinking."
Heads of marketing make a very good living in the media industry with an average annual salary of $134,857. On the other hand, directors of ecommerce are paid the highest salary in the utilities industry, with average annual pay of $174,939.heads of marketing typically earn similar educational levels compared to directors of ecommerce. Specifically, they're 1.9% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Director of ecommerce vs. Senior vice president of marketing
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Even though a few skill sets overlap between directors of ecommerce and senior vice presidents of marketing, there are some differences that are important to note. For one, a director of ecommerce might have more use for skills like "e-commerce," "google analytics," "website design," and "strong analytical." Meanwhile, some responsibilities of senior vice presidents of marketing require skills like "analytics," "business strategy," "svp," and "market research. "
The manufacturing industry tends to pay the highest salaries for senior vice presidents of marketing, with average annual pay of $194,582. Comparatively, the highest director of ecommerce annual salary comes from the utilities industry.senior vice presidents of marketing reach similar levels of education compared to directors of ecommerce, in general. The difference is that they're 0.6% more likely to earn a Master's Degree, and 0.6% more likely to graduate with a Doctoral Degree.Types of director of ecommerce
Updated January 8, 2025
