Director Of Entertainment Skills

• Developed new business plan directed toward marketing demographics, financial projections, and proposal changes.
• Led all business development efforts related to the opportunity.
• Established the business plan, sales plan, policies and procedures, the execution, and implementation of the new organization.
• Increased Canadian business to 33% of overall business plan (up from 15%).
• Defined strategy and business plan for AT&T DTV sales.
• Managed implementation of financial planning and forecasting application across business units to streamline and accelerate consolidation and business plan submittal.

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• Advertised concerts by hosting promo events, updating Facebook and Twitter and utilizing print media.
• Developed key strategic marketing incentives for clients around Facebook and other social media platforms.
• Created content and creative for inclusion on each individual hotel websites, Facebook posting, Twitter and Instagram.
• Update and oversee Skateland Mesa's online presence on various platforms, including Facebook, Twitter, Instagram, and Vine.
• Maintained website advertising and Facebook traffic presence for newspaper properties.
• Generated 46,000 new fans on Facebook in 6 months through innovative marketing campaigns, growing impressions to over 10 million.

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• Facilitated all special events and entertainment revues.
• Emcee all shows and special events, as well as ensure that the event runs smoothly and on schedule.
• Host to official public or private staged events Coordinator for stage hands, dancers, and setup.
• Interviewed, auditioned and hired all talent for lounges, special events and convention events.
• Created entertainment for special events at Bally's, Paris, and Caesars Hotels.
• Worked with all departments to promote Caesars Special Events through entertainment projects.
• Book keeping, booking all bands and responsible for all special events.
• Managed all aspects of special events with attendance ranging from 25-1000 guests.
• Create, Plan and Oversee special events.
• Managed all special events and promotions.
• Promote Colorado living through advertising, special events, fundraising, nightlife, restaurants, and business growth.
• Worked as Project Manager for special events department.
• Programed all holiday and special events.
• Strategized and executed special events including tournaments,games,holiday events and social activities.

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• Created presentations summarizing the exposure received through the department's efforts to communicate the ROI received with the CEO and board.
• Defined and managed performance metrics (ROI) on sales call center metrics, globally
• Established appropriate ROI for programs.
• Partnered with cross-functional teams in maximizing ROI and ensuring effective branding, financial profitability, communication and creative consistency.
• Execute integrated online/offline search engine marketing, advertising; social media marketing and other campaigns to generate projected ROI.
• Developed marketing and communications metrics and reporting dashboards to measure internal and external marketing and communications ROI.

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• Partnered with various departments/teams including security, food and beverage and resort management when implementing events and programs at all venues.
• Build strategic partnerships with sports & entertainment venues and oversee sales & product invoicing.
• Coordinated with and supervised all music performing artist in conjunction with concert venues.
• Market all events and venues via media, database and grass roots marketing.
• Control production office and venue inventory, executing purchasing duties for multiple venues.
• Negotiated Contracts with Artists Management, Booking Agents, Venues and Vendors.
• Increased overall revenue in a four year period at all venues.
• Managed public relations, various lounges, venues and box office.
• Directed planning and operations for 3 major year round venues.
• Booked all concerts for 3 casino venues.
• Contributed on the design, theming, and equipment requirement for all venues.
• Planned and produced large scale events Booked and hosted talent on behalf of entertainment venues Produced online radio shows
• Increased gaming particiapation in and around venues to maximise profits through promotions.
• Produce for unsigned music artists Provide video for social media Promote concert events Chose venues that reflect the genre of each show

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• Directed expansion and revenue growth through the development of core business segments and new market penetration with new corporate accounts.
• Developed and executed comprehensive direct marketing, lead generation, and communication programs that supported revenue growth exceeding 100 percent quarterly.
• Created profitable revenue growth initiatives through the innovation and management of customer acquisition and promotions for his mid-South entertainment facility.
• Developed marketing programs that contributed to record corporate revenue growth.
• Lead the global marketing process, programs and support systems across sales and products with focus on revenue growth.
• Reported to CEO and member of Strategic Planning Team tasked with overall brand health and profitable revenue growth.

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• Developed annual budgets for various entertainment categories through market research and forecasting.
• Involved in all aspects of investing, including deal sourcing and screening, due diligence and market research.
• Conducted target market research to reach a worldwide demographic to meet needs of all viewers and cultures.
• Developed market research and analyses for Event Buy Power clients, including the State Fair of Texas.
• Led market research and made recommendations for potential strategic partner opportunities for product lines and promotions.
• Managed the marketing and applications organization responsible for market research, product definition, subsystem development, and go-to-market strategies.

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• Develop policies and procedures related to the entertainment department to ensure efficient and effective operations.
• Created Entertainment Department at Planet Hollywood upon Caesars acquisition.
• Worked with roughly a dozen shows in the entertainment department to ensure that episodes and material met FCC requirements.
• Contracted to audition, hire, coach, and build new Entertainment Department for property.
• Managed the blog schedule and the episode release schedule for CalTV's Entertainment department.
• Coordinated the Entertainment Department s retail and venue revenue streams.
• Created, Maintained and executed all budget related operations within the Entertainment Department including: expenses, revenue and payroll.

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• Collaborated on both design and launch of integrated marketing plans promoting on-property offerings and generating high-volume ticket sales.
• Developed a lecture series for tour groups concerning the business side of the entertainment industry concentrating on ticket sales.
• Managed all aspects of show production: Band riders, sound and light production, marketing, ticket sales.
• Monitor the ticket sales at various outlets to ensure proper handling of the ticket sales and payments received.
• Generated $80,000 in incremental ticket revenue and delivered over [ ] in promotional value during a three week promotional period.
• Book performing artists to play venue based on ticket sales performance and genre Organize and promote local shows

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• Secured DJ's and other entertainment for all fundraiser events -Searched and contracted 6 performers for the Marathon
• Recruited dancers, bartenders and DJ's; coordinated and supervised the promotions team.
• Located live entertainment, DJ's and negotiated entertainment contracts with national acts.
• Hosted karaoke, DJ'd, operated sound equipment.
• Train DJ's, coordinate session and games.
• Advanced all shows and day of showcontact Managed resident DJ's, promo team, and gogo dancers.

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• Work with distributor and acquire new accounts to add to portfolio
• Increased sales team confidence to confidently sell a broader portfolio to new customers.
• Create new accounts, recruit, engage and retain clients.

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• Enhanced staff performance and fostered best practices by mentoring global NBA employees on business guidelines.

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• Possess strong relationships with decision makers at major motion picture studios, production companies, and in the music industry.

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• Created and implemented annual budget assumptions including strategic capital expenditure projects.
• Controlled and administered annual budgets and department reports.
• Led team of up to 20 employees and controlled annual budget of up to $3.6 million.
• Piloted, beta-tested and implemented overhaul of annual budgeting process involving 60 mid-senior managers.
• Tracked and analyzed the Director's annual budget requirements and funding/spending allocations.
• Provided input on the development of annual budgetary estimates.

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• Established first company-wide content marketing program and managed content strategy and publishing activities across all lines of business.
• Content Marketing: Responsible for content strategy and implementation, including supervision of internal/external writers/editors/designers.
• Project management of content marketing campaigns.
• Launched new website, wrote articles/white papers, and established company LinkedIn presence (content marketing).
• Initiated content marketing strategy by mapping it to customer buying journey models for each business unit.
• Key responsibilities included launch of marketing campaigns, content marketing, content production and staffing.

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• Acted as spending and purchasing agent including budget creation and inventory control.
• Implemented warehousing inventory control system to effectively manage and track all technical entertainment assets.
• Oversee the business planning, budgets, inventory control and financial forecasts for Resort Entertainment and Camp DW P&Ls.

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