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Become A Director Of Events

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Working As A Director Of Events

  • Communicating with Supervisors, Peers, or Subordinates
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Getting Information
  • Interacting With Computers
  • Deal with People

  • Mostly Sitting

  • Stressful

  • $55,000

    Average Salary

What Does A Director Of Events Do At Compass Group, North America

* You will coordinate and oversee internal and external catering events
* You will develop and maintain the catering marketing plan including a comprehensive event planning service to clients and detailed menu development
* You will hire, train, and schedule catering staff, and will be actively involved in the development of existing catering staff in service techniques, menu presentation, policies, and procedures
* You will ensure successful operations of catering functions including labor cost control, foods cost control and preparation, transportation, setup, operation, and clean up of all events

What Does A Director Of Events Do At Opnet

* Lead and manage the Corporate Events Team, which currently consists of an event manager and part time coordinator (to be hired), along with cross-functional resources for event execution.
* Collaborate and communicate regularly with key stakeholders and executives at corporate and in global markets.
* Create strategic events plan based on annual and quarterly budgets, and inject creative thinking and new ideas into event planning process.
* Responsible for recommending corporate event schedule, including new events to consider (both in US and globally).
* Oversee execution and project management – including managing budgets and results – for corporate events including: Riverbed Disrupt, Riverbed Global Analyst Summit, Customer Advisory Board and Technical Advisory Council; and participation in Microsoft Ignite, AWS Re:Invent, National Retail Federation annual conference, Gartner analyst events, JavaOne, and many others.
* Provide event guidance and recommendations globally, including for field marketing events, service provider events (e.g., Mobile World Congress), and sales events (e.g., Sales Kick Off and Partner Summit).
* Additionally, provide event support/management for some of these events.
* Produce and manage keynote speakers and sessions for all corporate conferences.
* Leverage latest technology, new event capabilities and creativity to drive event attendance, create bespoke attendee/customer experiences and deliver results/ROI for events.
* Execute on plan to leverage event content/assets following major live events – including on-demand availability and/or Events-in-a-box.
* Source, evaluate, hire, and manage external vendors; partner with procurement to negotiate with vendors to bring down costs.
* Analyze events for effectiveness and provide reporting on results, working closely with the campaign and operations teams.
* Responsible for coaching, performance management, and career development of Events team

What Does A Director Of Events Do At Concur

* Unify and engage key stakeholders—including executive team—at start of the content planning process to identify overall event themes mapped to content strategy and organizational goals
* Partner with internal executives to build content strategy for Concur customer events; general session agenda flow; and determine appropriate speakers (Customer; Internal; External) for all customer events globally - in alignment with business goals and priorities, and corporate messaging
* Manage a team of event content professionals who are developing content strategy for SAP and industry events, managing speaker selection and development, building communities at events, building audience acquisition plans and tracking KPI’s across global event portfolio
* Serve as speechwriter to senior executives for global audiences, including driving the creation and delivery of compelling, executive-level presentation materials (slides, scripts, messaging documents, and customer stories) for Concur senior leadership
* Working closely with senior leaders to develop keynote speeches and/or themes for Tier 1 corporate events
* Collaborate with designers, product development teams, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
* Understand the brand and product positioning with the ability to ensure consistent, on-brand messaging
* Ensure that all content is focused, delivers value to the attendee and can live beyond the in-person event in a variety of formats
* Project manage the search, selection, and confirmation of all main stage speakers (Internal; Customer; & External)
* Lead external keynote selection process, including contract negotiation and execution
* Partner with parallel work streams (Events; Audience Acquisition; Field Marketing; Social Media & Digital) to translate and integrate content strategy into overall integrated event campaign to engage attendees and drive registration
* Develop strategy to build and grow communities and user groups at customer events aligned to digital and client advocacy initiatives
* Develop the key messages and Audience Value Proposition for event assets (i.e. customer invitations, web-sites, social media assets, etc.)
* Identify content needs and manage content development process for general session end-to-end including content workflow, project management, production timelines, and event agenda
* Work with creative and video teams to develop and drive mainstage video content plan, meeting timeline and budget requirements
* Hands-on, daily management of all main stage speaker logistics including session details, speaker assignments and profiles
* Manage the presenter onboarding process, setting expectations around the content timeline, rehearsals and onsite experience
* Schedule, manage and lead production meetings and speaker rehearsals
* Participate and partner with other vendor and stakeholder teams to ensure execution of all deliverables is timely and accurate
* Serve as the internal go-to source for all elements related to speakers and event content strategy, ensuring activities meet the varying needs of the organization
* Manage all pre/post-event speaker outreach support
* Partner with event logistics person(s) regarding on-site sessions, stage layouts, AV needs, and speaker logistics
* Partner with all speakers on finalizing presentations and preparations for main stage, ensuring they meet the content and messaging goals for the event
* Measure results (evaluations, attendance, feedback) on all content and communicate findings back to key stakeholders; modify processes to adopt best practices and incorporate feedback as appropriate
* Develop an overall content strategy and syndication model based on in-year messaging and corporate campaigns for ALL Concur events that will ensure a consistent, global message
* Development of event content toolkits to support the syndication program
* Act as a liaison between marketing teams (Corporate Marketing, Product Marketing, Customer/Field Marketing) to ensure consistent content and messaging across event platform
* Conduct in-depth market research on conference topics and themes to ensure relevance and timeliness of conference content
* Develop an internal speaker’s bureau including identification of internal subject matter experts & executives; build speaker and content database and streamline the process for managing speaker requests/placements; internal speaker coaching program
* So who are we?
* This part of the role description moves the focus from the role to the organization.
* Use the official Language found on the website and the careers site.
* Concur, a part of SAP, imagines the way the world should work, offering cloud-based services that make it simple to manage travel and expenses.
* Founded in 1993, Concur services are used by 30,000 clients representing 27 million users in more than 150 countries
* Your career at Concur is what you make of it.
* You can forge your own path, work in different offices, switch business units or solve a problem that no one has before.
* We’re inspired by change and by each other which is a major contributing factor to how we have retained the innovative culture that has created a market leading team of 4,800 colleagues
* LI-HZ1 **Position Requirements
* What do you need to bring?
* years of content creation, curation, and syndication strategy either on the event or content side
* Management success in rapid-growth, innovative organizations, including 5 years of leadership responsibility.
* Bachelor’s degree in Marketing or Communications
* Ability to create strong, compelling story arcs, and adapt writing style to meet needs of varied audiences/communications vehicles.
* Strategic project management experience and organizational skills including the ability to set and drive requirements across multiple functional areas
* Exceptional relationship management skills to establish rapport, trust and confidence with key stakeholders
* Proven ability to identify strategic needs, develop recommendations, and lead growth.
* Proven success mentoring and inspiring a team towards their personal best.
* Professional network and vendor connections to contribute to process development and improved solutions.
* Must have excellent verbal and written communication skills.
* Outstanding budget development and management skills.
* An engaged coach/player.
* A visionary and an achiever.
* Ability to work a flexible schedule and to travel to key event programs.
* Value Competencies:
* Displays passion for & responsibility to the customer
* Hires, develops & rewards great people
* Displays leadership through innovation in everything you do
* Displays a passion for what you do and a drive to improve
* Displays a relentless commitment to win
* Displays personal & corporate integrity
* EEO:** Concur is an Equal Opportunity Employer.
* All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law.
* We are committed to hiring and valuing a global diverse work team
* Concur is a dynamic, growing and fast-paced organization.
* As such, successful employees are able to work in a fast-paced environment, managing multiple priorities often times under tight deadlines.
* This typically requires working a 40+ hour work week to accomplish performance objectives.
* With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role
* Concur is a SaaS company.
* Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business.
* The ability to creatively problem solve to our core value of ‘Leadership through innovation in everything we do’.
* Many positions within Concur are customer facing so written, verbal and interpersonal communications skills are required for a majority of opportunities with Concur

What Does A Director Of Events Do At International Data Group

* Prospect/drive new business opportunities
* Understand customers goals/initiatives – be consultative
* Confidently present IDG’s event portfolio/custom research
* Maintain accurate weekly forecast with Sales Force database
* Negotiate and be responsible for all contracts
* Build trust and relationships w/clients/prospects
* Develop a successful follow up routine (for new as well as current customers)
* Create a continuous dialog with customers and prospects.
* Timing is key.
* Work as a team player

What Does A Director Of Events Do At Marriott

* Manages all event service, banquet and event technology operations and staff on a daily basis.
* Core area of responsibility is the event operation team, including the Senior Banquet Managers, Banquet Managers, Senior Event Service Managers, Event Service Managers, Event Technology and Operations Managers.
* Position ensures the highest level of service throughout the event phase.
* Maximizes revenue opportunities by up-selling during the event phase and maximizes profit by effectively managing costs.
* The position is responsible for achieving guest and employee satisfaction and for managing the financial performance of the Event Operations Department.
* CANDIDATE PROFILE Education and Experience High school diploma or GED; 4 years experience in the event management, food and beverage, sales and marketing, or related professional area.
* OR 2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 2 years experience in the event management, food and beverage, sales and marketing, or related professional area.
* CORE WORK ACTIVITIES Managing Event Management Operations and Budgets Works with the management team to develop and implement the business plan and long term strategies for event operations.
* Establishes and monitors measurable goals for the department.
* Champions all standards, policies and procedures in the Event Operations departments.
* Oversees the execution of event logistics for all events.
* Oversees the administrative processes associated with the event phase of a function and the associated transitions between all event phases as they relate to the service delivery team.
* Ensures function space and corresponding heart of the house areas are cleaned and maintained.
* Ensures furniture and equipment is maintained and inventory levels are kept in accordance to corporate guidelines.
* Communicates and executes departmental and property emergency procedures and ensures staff are trained in safety procedures.
* Participates in MVP audits and level certification for all technicians.
* Ensures employees maintain required certification.
* Assists with implementation and execution of all event related corporate initiatives and promotions.
* Managing Profitability Ensures department is working within budget and adjusts expenditures according to revenues.
* Maintains awareness of current trends in event management and integrates into the operation in a timely manner.
* Reviews effectiveness of event operations annually and makes appropriate adjustments.
* Ensuring Exceptional Customer Service Consult with customers in order to determine objectives and requirements for events such as meetings, conferences, and conventions.
* Displays leadership in guest hospitality, exemplifies excellent customer service and creates a positive atmosphere for guest relations.
* Maintains customer satisfaction to insure retention and growth of business through referrals and repeat events.
* Leading Event Management Teams Leads execution of activities in Event Operations to support the Event Management strategy.
* Leads event management/operations meetings.
* Coordinates the Event Operations members of Event Delivery teams.
* Works with culinary team to ensure compliance to food handling and sanitation standards.
* Works with Human Resources to ensure compliance with all applicable laws and regulations.
* Ensures that regular, ongoing communication is happening in all areas of event operations.
* Maintaining Relationships with Property Stakeholders Communicates effectively with property departments outside of Event Operations.
* Maintains a strong working relationship with guests/clients, vendors and competitors.
* Conducting Human Resources Activities Reviews staffing levels to ensure that guest service and operational needs are met.
* Works with direct reports to review scheduled events and troubleshoot potential challenges/conflicts.
* Attends pre-event meetings to understand group needs, set appropriate expectations and gather critical information to communicate to Event Operations Team.
* Ensures disciplinary procedures and documentation are completed according to Standard Operating Procedures and Local Standard Operating Procedures (SOPs and LSOPs) and support the Peer Review Process.
* To apply now, go to: https://marriott.taleo.Net/careersection/2/jobdetail.ftl?job=170024C6 Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc and Great Places to Work Institute, among others.
* Visit www.marriott.com/careers to learn more about our workplace culture and career opportunities.
* Chat, engage and follow us on social media. https://www.facebook.com/marriottjobsandcareers http://www.twitter.com/marriottcareers http://www.linkedin

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How To Become A Director Of Events

Applicants usually need a bachelor's degree and some experience related to event planning. 


Many employers prefer applicants who have a bachelor's degree and some work experience in hotels or planning. The proportion of planners with a bachelor's degree is increasing because work responsibilities have become more complex. Although some colleges offer degree programs in meeting and event management, other common fields of study include hospitality and tourism management. If an applicant’s degree is not related to these fields, employers are likely to require at least 1 to 2 years of related hospitality or planning experience.

Planners who have studied meeting and event management or hospitality management may start out with greater responsibilities than those from other academic disciplines. Some colleges offer continuing education courses in meeting and event planning.

Licenses, Certifications, and Registrations

The Convention Industry Council offers the Certified Meeting Professional (CMP) credential, a voluntary certification for meeting and convention planners. Although the CMP is not required, it is widely recognized in the industry and may help in career advancement. To qualify, candidates must have a minimum of 36 months of meeting management experience, recent employment in a meeting management job, and proof of continuing education credits. Those who qualify must then pass an exam that covers topics such as strategic planning, financial and risk management, facility operations and services, and logistics.

In 2014, the Convention Industry Council created the Certified Meeting Professional-Healthcare (CMP-HC) certification, a CMP specialization related to healthcare industry meeting planners. Planners who want to earn CMP-HC certification must first hold CMP certification and also meet the work and planning requirements specifically in healthcare industry meeting planning.

The Society of Government Meeting Professionals (SGMP) offers the Certified Government Meeting Professional (CGMP) designation for meeting planners who work for, or contract with, federal, state, or local government. This certification is not required to work as a government meeting planner; however, it may be helpful for those who want to show that they know government purchasing policies and travel regulations. To qualify, candidates must have worked as a meeting planner for at least 1 year and have been a member of SGMP for 6 months. To become a certified planner, members must take a 3-day course and pass an exam.

Some organizations offer voluntary certifications in wedding planning, including the American Association of Certified Wedding Planners and the Association of Certified Professional Wedding Consultants. Although not required, the certifications can be helpful in attracting clients and proving knowledge.

Other Experience

It is beneficial for new meeting, convention, and event planners to have experience in hospitality industry jobs. Working in a variety of positions at hotels, convention centers, and convention bureaus provides knowledge of how the hospitality industry operates. Other beneficial work experiences include coordinating university or volunteer events and shadowing professionals.

Important Qualities

Communication skills. Meeting, convention, and event planners communicate with clients, suppliers, and event staff. They must have excellent written and oral communication skills to convey the needs of their clients effectively.

Composure. Meeting, convention, and event planners often work in a fast-paced environment and must be able to make quick decisions while remaining calm under pressure. When necessary materials do not arrive on schedule, they make alternative arrangements calmly and swiftly.

Interpersonal skills. Meeting, convention, and event planners must establish and maintain positive relationships with clients and suppliers. There are often a limited number of vendors in an area which can be used, and they will likely need them for future events.

Negotiation skills. Meeting, convention, and event planners must be able to negotiate service contracts events. They need to secure quality products and services at reasonable prices for their clients.

Organizational skills. Meeting, convention, and event planners must multitask, pay attention to details, and meet tight deadlines in order to provide high-quality meetings. Many meetings are planned more than a year in advance, so long-term thinking is vital. 

Problem-solving skills. Meeting, convention, and event planners must be able to develop creative solutions that satisfy clients. They must be able to recognize potential problems and identify solutions in advance.

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Director Of Events jobs

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Director Of Events Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • Chinese

  • Portuguese

  • Japanese

  • Mandarin

  • Korean

  • German

  • Russian

  • Polish

  • Vietnamese

  • Hindi

  • Irish

  • Hebrew

  • Arabic

  • Cantonese

  • Czech

  • Bulgarian

  • Hungarian

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Real Director Of Events Salaries

Job Title Company Location Start Date Salary
Director of Event Management World Premiere Events Holdings, LLC Henderson, NV Jun 01, 2015 $154,800
Director, Global Events Sap Global Marketing, Inc. New York, NY Sep 06, 2014 $123,803
Director of Events Cleantech Group, Inc. San Francisco, CA Sep 07, 2013 $120,000
Events Director BBC Worldwide Americas, Inc. New York, NY Jan 28, 2015 $118,900
Director of Events and Sponsorship Caesars Interactive Entertainment, Inc. Las Vegas, NV Aug 26, 2016 $114,733 -
Events Director Thrillist Media Group Inc. New York, NY Nov 01, 2012 $110,000
Director of Online Portal & Event Business, Call Center IQ Penton Learning Systems LLC New York, NY Sep 03, 2016 $108,202
Events Director BBC Worldwide Americas Inc. New York, NY Jan 30, 2013 $107,164
Events Director BBC Worldwide Americas Inc. New York, NY Jan 17, 2011 $102,000
Director of Global Event Sponsorship and Branding Gartner Inc. Stamford, CT Aug 28, 2015 $101,076
Director of National Relations and Events Friends of The Israel Defense Forces New York, NY Feb 15, 2010 $100,000
Director of National Relations and Events Friends of The Israel Defense Forces New York, NY Feb 15, 2011 $100,000
Director of Event Production Vente Prive USA LLC New York, NY Mar 24, 2014 $95,000
Director of Events and Sponsorship Caesars Interactive Entertainment, Inc. Las Vegas, NV Aug 26, 2013 $94,390 -
Director of Indian Events and Catering Amber India Enterprise, Inc. San Jose, CA Jun 09, 2016 $70,000
Event Director Kentucky Speedway Sparta, KY Feb 14, 2014 $68,000
Event Director Great Performances/Artists As Waitresses, Inc. New York, NY Aug 02, 2010 $68,000 -
Event Director Kentucky Speedway Sparta, KY Jul 15, 2014 $68,000
Director of Events Service System Associates Inc. Columbia, SC Nov 04, 2013 $68,000
Director of Events The Inside Academy Inc. San Francisco, CA Jul 23, 2015 $66,784
Director of Events Ssgdm Corp New York, NY Nov 10, 2014 $50,000
Director of Events Service System Associates Inc. San Francisco, CA Oct 01, 2011 $48,339 -
Event Director Creative Edge Parties New York, NY Aug 15, 2009 $45,000
Director of Events Funnies Foundation, Inc. Southwest Ranches, FL Sep 19, 2016 $44,803 -
Director of Events Accountability Resources, LLC Austin, TX Sep 26, 2012 $44,500 -
Director of Cultural Events Hi-Am Charity Foundation Glendale, CA Aug 18, 2016 $44,242
Director of Events The Maxxus Group Ltd. Chicago, IL Sep 15, 2012 $42,150
Director of Events Pita Hut Enterprises, Inc. Orlando, FL Mar 02, 2013 $42,000

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Top Skills for A Director Of Events


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Top Director Of Events Skills

  1. Event Logistics
  2. Event Sponsors
  3. Conferences
You can check out examples of real life uses of top skills on resumes here:
  • Orchestrated event logistics including venue contracting and staff travel.
  • Identified new business; negotiated talent fees; created event sponsorship proposals.
  • Coordinated Writers', Photography and Oral History conferences and coordinated all aspects of special events.
  • Plan and execute key annual and special events such as Commencements, award ceremonies, and Admission open houses.
  • Handled Purchasing of beverage inventory.

Top Director Of Events Employers

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