How To Become A Director Of Field Marketing: What It Is and Career Path

What is a director of field marketing and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Stephanie Dellande,

Richard Tate

Field marketing is the process of personally connecting with potential customers in order to best market and sell products or services. As such, the director of field marketing's primary goal is to personally manage the marketing process; from product development, to analysis, to planning, to sales. The primary responsibilities of a director of field marketing include, but are not limited to, developing and executing marketing plans, conducting product and service promotions, managing new product introductions, managing marketing budgets, marketing products or services at trade shows, public locations, or retail locations, administration of promotions and sales demonstrations, working closely with marketing and sales teams to increase product and service visibility, and determining what strategies have the highest success rates in finding potential customers.

A director of field marketing should have strong communication, interpersonal, finance, and marketing skills, as well as be able to manage staff and interact with customers.

Some individuals in this area have advanced degrees in marketing or business, but that is not necessarily a requirement, provided the individual has comparable experience. Depending on the industry, a director of field marketing can make up to $127,000 per year, with job growth in the U.S predicted to increase by 6% by 2029. However, this figure can vary significantly depending upon academic qualification, industry, having previous experience, and possession of the aforementioned skills.

What general advice would you give to a director of field marketing?

Stephanie Dellande

Professor, Menlo College

Most likely, some 2020 graduates are feeling discouraged about their future. Particularly for those in fields in which job opportunities are generally less abundant, e.g., communication, psychology, majority of the humanities. Young adults, ages 18-35 years, have experienced and/or are experiencing, directly or indirectly, some of the country's most difficult times, the great recession December 2007 - June 2009, for many much longer, and now the COVID-19 pandemic of 2020. Fortunately, or unfortunately, Congress has a significant role in determining the timeline of the fate of COVID-19 and a thriving economy. While the well-being (physical, financial, emotional, educational) of the American people is top of mind for this administration, if the economy is going to recover in a more expedient way, congress ultimately must agree to the administration's proposed recommendations, bills. If they do, recent graduates will likely be in good stead. It would be in the best interest of graduates to take a mindful approach (Celsi, Nelson, Dellande, Gilly, 2017) to their career. While the economy is in a state of collapse, young adults may have a difficult time launching their career. However, food for thought, accepting most any work although it may not be in a preferred field is suggested. Also recommended, while in a less desirable position, take advantage of or create opportunities to perform tasks related or only tangentially related to an aspirational career. Doing so will likely go a long way in helping to realize an ideal position.

ScoreDirector Of Field MarketingUS Average

Salary

8.2

Avg. Salary $123,712

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 41.58%

male 58.42%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director of field marketing

Explore director of field marketing education requirements

Most common director of field marketing degrees

Bachelor's

79.4 %

Master's

12.4 %

Associate

5.3 %

Start to develop specific director of field marketing skills

Skills	Percentages
Digital Marketing	24.80%
Integrated Marketing	10.96%
Marketing Mix	7.91%
Marketing Campaigns	6.15%
Channel Marketing	3.71%

Complete relevant director of field marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of field marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of field marketing based on U.S. Bureau of Labor Statistics data and data from real director of field marketing resumes.

Research director of field marketing duties and responsibilities

Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.

Get director of field marketing experience

Generally, it takes 8-10 years to become a director of field marketing. The most common roles before becoming a director of field marketing include marketing director, manager, field marketing team lead and marketing manager.

Prepare your director of field marketing resume

When your background is strong enough, you can start writing your director of field marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of field marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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