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The differences between directors of field marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $123,712 average annual salary of a director of field marketing.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Field Marketing | Head Of Marketing | |
| Yearly salary | $123,712 | $137,829 |
| Hourly rate | $59.48 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of field marketing and heads of marketing have different pay scales, as shown below.
| Director Of Field Marketing | Head Of Marketing | |
| Average salary | $123,712 | $137,829 |
| Salary range | Between $98,000 And $155,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a director of field marketing and a head of marketing in terms of educational background:
| Director Of Field Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and heads of marketing' demographics:
| Director Of Field Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |