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The differences between directors of field marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a marketing manager. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Field Marketing | Marketing Manager | |
| Yearly salary | $123,712 | $104,550 |
| Hourly rate | $59.48 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of field marketing and marketing managers have different pay scales, as shown below.
| Director Of Field Marketing | Marketing Manager | |
| Average salary | $123,712 | $104,550 |
| Salary range | Between $98,000 And $155,000 | Between $71,000 And $153,000 |
| Highest paying City | - | Menlo Park, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of field marketing and a marketing manager in terms of educational background:
| Director Of Field Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and marketing managers' demographics:
| Director Of Field Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |